turn your conference and tradeshow attendees into lifelong fans
DESCRIPTION
A clear, week by week, sequence of the best mobile apps and social media tools to Engage, Excite, Integrate/ Inform, Aggregate and Connect your Tradeshow, Conference or Corporate Event Attendees. 4 to 6 weeks before : Engage 1 to 4 weeks before: Excite During Event: Integrate, Inform After Event: Aggregate, ConnectTRANSCRIPT
A clear, week by week, sequence of the best mobile apps and social media tools to Engage, Excite, Integrate/ Inform, Aggregate and Connect your Tradeshow, Conference or Corporate Event Attendees
Turn attendees into lifelong fans A Playbook for best social media tools and mobile apps
4-6 weeksEngage
1-4 weeksExcite
EventIntegrate/
Inform
Post-EventAggregate/
Connect
ZWOOR BOOTCAMP PART 3 TURN ATTENDEES INTO LIFELONG FANS
A PLAYBOOK FOR BEST SOCIAL MEDIA TOOLS AND MOBILE APPS
4 to 6 weeks before : Engage• Tools: Twitter, Facebook, EventBrite,
LinkedIn Events, Zwoor Idea Challenge, Zwoor Events
1 to 4 weeks before: Excite• Tools: Press Release (PRWeb), Twitter,
LinkedIn, Event Mobile App, Idea Challenge
During Event: Integrate, Inform• Tools: Twitter, Event App, Foursquare,
Survey App, YouTube, Flickr
After Event: Aggregate, Connect• Twitter, LinkedIn, Event App
4 to 6 weeks before : Engage• Tools: Twitter, Facebook, EventBrite, LinkedIn
Events, Zwoor Idea Challenge, Zwoor Events
Put your event in front of as many people as possible
Make it easy to share, comment and follow
Provide a Purpose to EngageAnswer a survey on agenda topics Provide Ideas to an Industry wicked issue
Ideal reactions during the event: “We connected via LinkedIn two weeks ago. Thanks for accepting my invite. ““Oh, I’ve seen you submitted that terrific idea towards the Challenge. I loved it. We actually had the same idea a few months back, and this is what we’ve done”“Your tweet on Top 10 tips for B2B was very helpful. Thanks.”
Engage Goals1. Get more people to attend2. Reassure that other key
people attend
Key Tools3. Make it easy for others to
promote your event (LinkedIn Events)
4. Provide an engagement purpose “How might we…” (Zwoor Idea Challenge)
1 to 4 weeks before: Excite• Tools: Press Release (PRWeb), Twitter,
LinkedIn, Event Mobile App, Idea Challenge
Provide a platform for Speakers and Exhibitors to engage with Attendees via the Event app
Share Top Voted Ideas with Idea Challenge innovators and attendees
Create and use the #hashtag in Twitter
Ideal reactions during the event: “I received a suggestion to visit your booth from the event mobile app. I’m glad I did.““I’ve seen you were planning to attend this topic, so I decided to attend as well.”“Your tweet on the B2B topic made me attend your Seminar. It was well worth it, and very helpful. Thanks.”
Overall Event Info DocumentsAdd a link to the event website. A short PDF program file, or list of sponsors.
Maps/ AddressInsert a good map of the venue, the address, a tel. #
Session Ratings: Enable ratings for the sessions.Advertising:Free plan, ad support (ads from Apple and Google)SecurityPublic event, company event (users validate via company e-mail address), or named invites (invite one by one)
Event EditorsWho else can edit the event info: agenda, speakers info, booth info.An automatic invite is sent to this address
A well created Meeting Header set will maximize engagement
Event HashtagTweets from mobile device will include this hashtag (user can remove)
Topic InfoAdd a short description of the topic, and a picture associated with the topic (a Company logo is fine)
Double check the title of the topic, and the timing
Speaker InfoAdd a picture, a PDF one pager biography, your title. Add social media contacts, so attendees can stay in touch.
Other InfoAdd a link to your company website, or blog. Add a PDF file with the presentation.
Top Tips
PDF reads well on mobile. Save your files as PDF and publish.
A picture is worth 1,000 words. Add pictures.
Make it easy to connect (twitter etc.).
Little details count – double check (time, room)
Give a reason via little extra: a link to a tool, a good article, a free download.
Name your file well.
A well created agenda set will maximize engagement
During Event: Integrate, Inform• Tools: Twitter, Event App, Foursquare,
Survey App, YouTube, FlickrProvide a Real Time platform for Speakers to engage with Attendees
Provide a way to push “alerts” to attendess
Provide Attendees a way to easily share (Twitter via the Event app) and vote (Zwoor Survey)
Create a Twitter Wall
Ideal reactions during the event: “I received a suggestion to visit your booth from the event mobile app. I’m glad I did. The mobile app has been the best use of my iPad.““I’ve seen you were planning to attend this topic, so I decided to attend as well.”
Create a Twitter Wall For a ready made Powerpoint Tweet Wall for your event, visit Zwoor.com/wallRemember, all attendees can tweet to the #hash tag from the mobile app
one way presentationscan be boring
engage your audience to learn from each other
the easy and effective platform to engage your audience
create
ZWOOR: MOBILE SURVEYS READY IN MINUTES
collect
ZWOOR: MOBILE SURVEYS READY IN MINUTES
share
ZWOOR: MOBILE SURVEYS READY IN MINUTES
create collect share
ZWOOR: MOBILE SURVEYS READY IN MINUTES
After Event: Aggregate, Connect• Twitter, LinkedIn, Event App
Publish event summaries – video, photos, To Do lists
Provide attendees a way to share their notes via Twitter (#hashtag use)
Continue providing alerts via the mobile app
Ideal reactions after the event: “The mobile app allows us to stay in touch. Cannot wait for the next year Event““Your Take-away List of Things to Do was impressive. I have to recognize that I just took 80% of it. ”“What a terrific way to engage. My iPhone got a lot of use, and I still look at the event agenda and materials a month later”
Turn attendees into lifelong fans A Playbook for best social media tools and mobile apps
4-6 weeksEngage
1-4 weeksExcite
EventIntegrate/
Inform
Post-EventAggregate/
Connect
now, GO make it happen
MOBILE TECHNOLOGY FOR EVENTStake the first step at zwoor.com
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