Turn the Digital Divide into the Digital Opportunity

Jan. 2004

International Business DevelopmentNetpia.com, Inc.

Table of Contents

01. About NLIA

02. Why NLIA?

03. NLIA Description

04. About Netpia

05. Next Steps

• Simple Analysis• Development of Internet Address• Definition of NLIA

• Why NLIA?• e-Government• e-Commerce• Impacts• Even President• Development of Internet Sector• Strength of NLIA

•Interests from Global Communities• Response from Nepal• Response from UN’s ESCWA• Response from Malaysia

• Corporate Overview• Corporate Summary• Development of NLIA & Applications• NLIA Revenue Tree

• Cooperation of World Bank DGF and Netpia• Next Steps

01. About NLIA

01.1 Simple Analysis

01.2 Development of Internet Address

01.3 Definition of NLIA

01.1 Simple Analysis

Internet Addresses Road Signs

w/ NLIAw/o NLIA

IP Address

123.456.78.90

English Domain Name

http://www.netpia.com

Internationalized Domain Namehttp:// 넷피아 .com

Native Language Internet Addresshttp:// 넷피아

1st Generation

2nd Generation

2.5 Generation

3rd GenerationEvolution of Internet address

Simplicity

Convenience

01.2 Development of Internet Address

1st Generation

• IP Addresses were originally designed for military use and scientific research.

2.5 Generation

• Linguistic limitation prevented the growth of e-commerce in non-English speaking countries.

• IDN has been developed to compromise the need.

3rd Generation

• NLIA is the natural course of development.

• It encourages the public to vibrantly participate in e-commerce activities

2nd Generation

• domain names were invented to ease the Internet use for public.

• This enhanced e-commerce greatly.

01.3 Definition of NLIA

What is Native Language Internet Address?

What is Native Language e-Mail Address?

01.4 Definition of NLEA

02. Why NLIA?

02.1 Impact of Netpia’s NLIA

02.2 e-Government

02.3 e-Commerce

02.4 Even President?

02.5 Development of Internet Sector

Limited Accessibility

Information Divide

Insufficient for E-commerce

Limited in Non-English Speaking Countries

A contributor to the ‘Digital Divide’

Limited in Non-English Speaking Countries

Easier E-government Access Globally

Help Dissolve ‘Digital Divide’ in All Nations

Unleash E-commerce Worldwide

IP Address English Domain Name NLIA

EconomicImpact

Political Impact

Social Impact

NLIA brings enormous E-government & E-commerce development

02.1 Impact of Netpia’s NLIA

• The Ministry of Home Affairs of Korea has decided to incorporate NLIA into their e-government service in order to grant easy accessibility to the public. Now every local government and its subsidiaries have their Korean Internet Address (krLIA). krLIA of Korean e-Gov brought 3 times more traffic than the previous.

02.2 e-Government

02.3 e-Commerce

Non-English speaking 65%

PopulationSource: Global Reach

English Speaking35%

English 95%

Non-English 5%

E-commerce Activities Source: KADO

Easy and Simple Navigation will result Great Impacts to e-Commerce and Synergy Effects

Taking Full Advantages of NLIACorporations are Increasing Revenues

02.3 e-Commerce

02.4 Even President?

Type “ 노무현” (Roh Moo Hyun in Korean) at your address bar and you could connect directly to my homepage.

Utilizing NLIA in Election CampaignResulted 3 Times More Traffic than Competitors

02.5 Development of Internet Sector

• Query by using Korean Internet Address has grown exponentially.

• In 4 years, it has grown 2,350 times.

Sept.2002

2,350 times growth in 4 yrs!

10,000

10,000,000

20,000,00025,000,000

100,000 600,000

May2000

8,500

May1999

4,000,000

May2001

12,000,000

100,000,000

Sep.2003

( Unit: Query using NLIA / 1 Day )

20,000,000

Sep.2004

03. Interests from Global Communities

03.1 Interests from Global Communities

03.2 Response from Nepal

03.3 Response from UN’s ESCWA

03.4 Response from Malaysia

- Invited to speak at WSIS Western Asia Preparatory Conference.

- Introduced Korean application of Native Language Internet Address as a necessity to overcome digital divide.

- Presented how NLIA works for e-Government.- United Nations Economic & Social Commission for Western Asia (UNESCWA) initiated the Expert Group Meeting as a following step to WSIS Preparatory Meeting.- Netpia was invited as the only non-Arabic entity to explain about Native Language Internet Address.

- Invited as only Korean business entity (Accredited by International Chamber of Commerce) for ICT4D & WSIS meeting in Geneva, Switzerland.

- WSIS PrepCom President, Adama SAMASSEKOU (President of PrepCom/President of the African/Academy of Languages/Former Minister of Education) has mentioned that "This (NLIA) is very important and it should help increase internet accessibility of all the people around the World, especially people who is using local language."

- Invited to speak at WITFOR Vilnius 2003 Conference.

- Introduced Korean application of Native Language Internet Address as a

necessity to overcome digital divide.

- Presented how NLIA works for e-Government.

- Supporting over 95 different countries Internet Address

03.1 Interests from Global Communities

Dr. Atma Ram Ghimire

Executive Director – NITC

Nepali Ministry of Science and Technology

“I expect the Native Language Internet Address technology may play a crucial role in resolving the digital divide of Nepali.”

03.2 Response from Nepal

Dr. Ahmad Farahat

ICT Division Chief

United Nations Economic & Social Commission for Western Asia

“If the Arabic Internet Address is actively used, it will work as a medium to promote and preserve the Arabic culture and also work as a common ground to bind all 22 Arabic nations.”

03.3 Response from UN’s ESCWA

Dr. Shahrul Azman Mohd Noah

Professor, Computer Engineering

Malaysia National University

“I think that the use of the technology that's been introduced could benefit e-government and e-commerce in Malaysia.”

03.4 Response from Malaysia

04. About Netpia

04.1 Corporate Overview

04.2 Corporate Summary

04.3 Strategic Alliances

Providing Knowledge Gateway

Easy Internet Address for Non-English Speaking

Raising Market Potential

Proved Solution of 95 Different Countries

Building More Convenience and Better Life

04.1 Corporate Overview

Corporate Name : Netpia.com, Inc.

President and CEO : Pan Jung Lee

Established : July, 1997

Employees : approx. 150 worldwide (Asia, Europe, North America)

Headquarters : address > 11/F, Shinkwan, KOAMI Bldg., 13-6 Youido-dong, Youngdeungpo-gu, 150-729, Seoul, Republic of Korea tel >: +82-2-2165-3043 fax > +82-2-2671-5613 e-mail > inquiry@netpia.com url > http://www.netpia.com

Main Business Model (Subscription Revenue Models) > Registration of Native Language Internet Address > NLIA-based Solutions (e-mail, map, yellowpages, wireless , etc.)

Partnership > Internet Service Providers (ISP) > Government Organizations (ICT) > NLIA Registry/Registrar/Reseller > Domain Reseller (providing API) > Non-profit Organizations

04.2 Corporate Summary

04.3 Strategic Alliances

ISPs

More Than 1200 Corporate, ISP,

Organization, University Partnerships

Corporate

05. Next Steps

05.1 Cooperation of World Bank DGF and Netpia

05.2 Next Steps

e-Commerce

e-Commerce

e-G

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e-G

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e-Learninge-Learning E

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Acc

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Equ

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05.1 Cooperation of World Bank DGF & Netpia

Increase Knowledge Sharing

Enable Aid Effectiveness

Build Local Capacity to Empower Communities

05.2 DGF & Netpia

Development of Economy

Digital Opportunity

&Equal

AccessibilityFor any further inquiries, email us at: inquiry@netpia.com