turn clicks into bucks! build an online revenue model
TRANSCRIPT
CMA: NATIONAL CONFERENCE NEW YORK, NY-MARCH 2015
DR. RICHARD GANAHL BLOOMSBURG UNIVERSITY, PA
2 TURN CLICKS INTO BUCK$$$
STUDENT RUN*MULTI-PLATFORM * INDEPENDENT-STUDENT MANAGED * 1,389,029+ PAGE VIEWS in 7 YRS * 693,710+ VIEWERS in 125+ STATES * 35,000+ VIEWS of STUDENT VIDEOS * 35-50 STUDENTS: 2,757+ STORIES
3 TURN CLICKS INTO BUCK$$$
SIX STEPS: START YOUR ONLINE REVENUE DEPT 1. BRANDING*CONTENT*SOCIAL MEDIA PROMO
2. 3 CRITICAL GOOGLE-SUPPORT PLATFORMS
3. MENUS: FREE ADV CONTENT SPONSORSHIPS
4. DEVELOP TARGETED LOCAL ADV SALES TEAM
5. E-COMMERCE with BRANDED MERCHANDISE
6. non-PROFIT: FUND RAISING PARTNERSHIPS
4 TURN CLICKS INTO BUCK$$$
The BUnow BRAND: OPEN YOUR WORLD
5 TURN CLICKS INTO BUCK$$$
TOP TRAFFIC STORIES and SERIES: 1st End of Block Party: 28,475 views 2nd US Obesity Soars: 25,108 views 3rd Homecoming Racism: 22,055 views 4th 2011 Flood Series: 45,365 views 5th Block Party Series: 55,755 views
6 TURN CLICKS INTO BUCK$$$
BUnow HAS SOCIAL MEDIA TEAM 1. FACEBOOK: 1,650 FOLLOWERS
2. TWITTER: 1,452 FOLLOWERS
3. INSTAGRAM: 366 FOLLOWERS
4. BUnow YouTube: 11,083 Views
5. FB: Faster > Today: Member Only
7 TURN CLICKS INTO BUCK$$$
METRICS
Google Ads Ad Placement
8 TURN CLICKS INTO BUCK$$$
BUnow PUBLISHES FREE MENUS: 1st CHINATOWN: 20,416 views 2nd BERRIGANS: 8,043 views 3rd MENU PAGE: 7,548 views 4th BURRITOS: 7,363 views 5th PIZZA PLACES: 4,769 views
9 TURN CLICKS INTO BUCK$$$
BUnow Ads: Targeted, Timed, Measured
SELLING FEATURES:
*BUDGET *TIMING
*BN STORIES *GEOGRAPHY
*CPM *VIRTUAL
SALES CALLS *CLICK
THROUGH *METRICS
10 TURN CLICKS INTO BUCK$$$
The BUnow: E-COMMERCE SITE
PAY-PAL*TIP-JAR
11 TURN CLICKS INTO BUCK$$$
VERY ACTIVE PR PUBLIC AFFAIRS EFFORTS: 1. AUTISTIC AWARENESS: PUZZLE PAINTING
2. ALEX’S LEMONADE: DINING FOR DOLLARS
3. RELAY FOR LIFE: REFRESHMENTS & DONATE
4. APPLEBEE’S DINING FOR DOLLARS
5. EOS THERAPEUTIC RIDING: T-SHIRT SALES
6. WOMEN’S CENTER: VOLLEYBALL TOURNEY
12 TURN CLICKS INTO BUCK$$$
BUnow INVITES U: OPEN YOUR WORLD