turkish linkedin network report april 2012

Turkish LinkedIN Network ReportApril 2012

www.simonefavaro.it

EXECUTIVE SUMMARY Since September 2011, Turkish LinkedIN Members grew up to 1,3 Million, with an increase of 67%

Considering the gender, males increased of 69% and women of 61%. Comparing the distribution rate with the Global LinkedIN Network, Turkey is above the average having 74% of male members against the 58%.

Drilling down by age, we register an important increment in members aged between 18 and 24 (+65%) and 55+ (+83%). The most important segment is the 25-34 years old people, which reppresents 41% of Turkish members, confirming Turkey as a young country.

Analyzing the distribution per industry, Members work almost in Manufactory (18%), Hightech (13%) and Education (10%). The comparision with the Global Distribution highlights that Turkey professionals come more from industrial fields than the service industries

41% of Turkish LinkedIN members work in a 10000+ employees company.

Enterpreneurhip (13%), Sales (10%) and Engineering (10%) are the most popular Job Functions. Marketers represents 4% of members, but it’s above the average comparing to LinkedIN Member Distribution

Comparing with the worldwide data, LinkedIN is used more by owners and executives (manager and senior). Directors (6%) and CXO (2%) are below the average.

7816 Turkish Companies have a company page. Information and communication services is the most active industry with 591 company pages.

Turkish LinkedIN Network Report - April 2012 – www.simonefavaro.it

+67% of Turkish people joined LinkedIN since September 2011

+67%


Members Growth & Distribution per Gender

% Members Growth per Gender(sept. 2011 – apr 2012)

Turkish Members Vs Linkedin Members% Distribution per Gender


Members Growth and Distribustion per Age% Members Growth per Age

(sept. 2011 – apr 2012)Turkish Members Vs Linkedin Members

% Distribution per Age


Turkish LinkedIN Members by Industry


Members by Company Size


Distribution (%) of users by Company Size

Turkish LinkedIN Members By Job Function


Turkish LinkedIN Members by Seniority

Turkish Members Vs Linkedin Members% Distribution per Seniority

Turkish Members% Distribution per Seniority


7816 Companies have a Company Page(Top Ten Industries per number of Company Page)


CREDITS & SOURCES

Data Source:LinkedIN AD PlatformEstimated target audiance is an approximation of total member registrations

LinkedIN Company SearchEstimated number of Turkish companies having a Company Page

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Data Collected on: 22/04/201

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turkish linkedin network report april 2012

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