turkey's leading international trade fair for the...
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TÜYAP Fair Convention and Congress Center
Istanbul / Turkey
Turkey's leading international trade fair for the automotive
service industry targeting trade visitors from Turkey,
Eastern Europe, Asia and North Africa
4. – 7. 4. 2019
Welcome to Automechanika IstanbulThe meeting point for the automotive
service industry
Automechanika Istanbul continues to be a meeting platform for National and International
automotive industry key players. Automechanika Istanbul offers a great platform
manufacturers, investors and buyers to meet face to face.
We are proud to organize such a professional and international exhibition with high
satisfaction of participants, proves that the investments made in the concept and
promotion of the exhibition were the right ones. We are looking forward for your
participation in Automechanika Istanbul 2019.
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Time to be the part of Turkish marketNow is the time to take part
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Turkey: The Business GatewayTurkey is located at a strategically important point between the EU, Central Asia, North Africa and the
Middle East which is allowing easy access to all of these fast-moving markets. The increasing export
volume from Turkey to Europe and to its neighbour countries, confirms Turkey’s position as a gateway
and a hub to these exciting markets. Take your chance to be a part of this exciting growth!
Source: Republic of Turkey Ministry of Economy, Automotive Industry Exporters’ Association (OİB)
Development of Vehicle Production Thousand Units
298
1990-1999
784
2000-2009
1.214
2010-2016
1.696
2017
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Turkey’s Automotive Export (1000 $) (2018)
30.000.000.000
20.000.000.000
10.000.000.000
0
Total Main Vehicle Manufacturer Industry Supplier Components Manufacturer Industry
28.782.830.070
19.016.349.093
9.766.480.977
Source: Automotive Industry Exporters’ Association (OİB)
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Top reasons to enter Turkish automotive market
Facts and Market Conditions:
■ Bridge location between Europe, the Middle East, North Africa
and CIS region.
■ 18th largest economy in the world with a GDP growth of 7.4% in
2017.
■ More than 1.000,000 vehicles were exported from Turkey to
foreign markets in 2017.
The Automotive Industry in Turkey
■ Turkey is the Europe’s largest commercial vehicle manufacturer.
■ Vehicles of Turkish origin hold the leading position among the
vehicles coming from outside of European Union.
■ Significant growth posted by Turkey’s automotive sector led to
Turkey becoming 14th largest automotive manufacturer in the
world and 5th largest in Europe by the end of 2017.
■ High demand for parts and components, spare and replacement
parts because of growing vehicle park.
■ Production, export and engineering hub of global brands for
international markets.
■ While Germany, France, Italy, Iran, Russia, the UK, and Spain are
currently the major export customers of the Turkish automotive
industry, there is a trend of diversification in export destinations
with companies looking to break into nearby emerging countries
where there is considerably more demand potential for new auto
sales.
Turkey Automotive Main Industry Manufacturers 2017 Vehicle Production Units
ADANA
2017 Vehicle Production Units
Car
Truck
Van andMinibs
Bus veMidibus
Kocaeli ve Eskişehir
373.005
Sakarya
279.902
Kocaeli
28.742
Kocaeli
226.979
Bursa
384.174
Bursa
365.002
Kocaeli
6.366
Kocaeli
2.707
Bursa
6.027
Ankara
2.145
Adana
3.539
İstanbul ve Aksaray
17.143
Source: OSD Automotive Sector Report 2017, Republic of Turkey Ministry of Economy
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Reasons why you should exhibit at Automechanika Istanbul 2019
1. Automotive is the top industry of Turkish economy.
2. Getting together with the visitors from three continent.
3. Turkey launched a joint venture to manufacture its first domestic
car. All suppliers will be at Automechanika Istanbul 2019.
4. A large amount of vehicles that the large international car
manufacturers produce in Turkey is aimed for export purposes
all over the world.
5. Meet over 40,000 buyers to build relationships with existing
customers / to consolidate market position.
6. Meet the hosted delegations in scope of Anatolian Programme
and develope new business relations.
7. Generate new sales leads.
8. Exhibitor satisfaction level is over %80.
9. Participate in important conferences to focus on the future of
the automotive industry with Automechanika Academy.
Satisfaction with the attainment of trade fair visit & exhibit objectives
The trade visitors are …
The exhibitors are …
Automechanika IstanbulFacts, Figures and Development
Part of the Automechanika Brand family since 2001, it is organized by two of the world’s largest trade
fair organizers: Messe Frankfurt and Deutsche Messe.
Focuses on Europe, the Middle East, North Africa and the Central Asia region for the automotive
service industry of the OEM and Aftermarket.
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76.7 % 23.3 %
Domestic Visitors
International Visitors
27 % 12 %
10 % 9 % 9 %
Iran
Iraq
Algeria
Tunisia
Bulgaria
1,351
37 countries
exhibitors from 45,979
120countries
visitors from
Turkey's leading international trade fair for the automotive service industry
8 %7 % 7 %6 %5 %
Russia
Ukraine
Germany
Macedonia
Kosova
Top 10 International Visitors
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1,351Exhibitors
38,463sqm (*2018)
2001First event in Istanbul
201812th edition in Istanbul
45,979Trade visitors
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P & CParts & Components: P Ch B d S d dPowertrain, Chassis, Body, Standard
parts, Interior, Charging accessories 12 volt, Regenerated,
restored and renewed parts for cars and commercial
vehicles, Industry institutions and publishers.
Electronics & Systems: Engine electronics, Vehicle lighting,
Electrical system, Comfort electronics, Industry institutions
and publishers.
Accessories & Customizing: General accessories for motor
vehicles, Technical customizing, Visual customizing
Infotainment, Special vehicles, equipment, assemblies
and modifications, Trailers for cars and small commercial
vehicles, spare and accessory parts for trailers, Industry
institutions and publishers.
Repair & Maintenance: Workshop equipment and tools,
Bodywork repairs, Paintwork and corrosion protection,
Towing equipment / maintenance and repair of vehicle Towing equipment / maintenance and repair of vehicle
superstructures, Waste disposal and recycling, Workshop
safety and ergonomic workshop, Workshop and dealership
equipment, Oils and lubricants, Industry institutions and
publishers.
Dealer & Workshop Management: Workshop /
dealership / filling station planning and construction, Dealer
management systems, Workshop management, Basic and
advanced training, Workshop and dealership marketing,
Internet service providers and vehicle marts, Economic
regeneration, cluster initiatives, Industry institutions and
publishers.
Car Wash, Care & Reconditioning: Washing, Vehicle care,
Vehicle preparation, Filling station equipment, Industry
institutions and publishers.
Clear and ComprehensiveThe Product Groups
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Al D S & D l S l CAlternative Drive Systems & Digital Solutions Car
Wash, Care & Reconditioning: Electromobility and other
alternative drive systems, Connected cars and vehicle safety,
Mobility services, New workshop technologies, Cluster
initiatives and economic support, Industry institutions and
publishers.
REIFEN Tire Section: Tires, Wheels and wheel rims,
Tire repair, Used tires, Tire management and systems, Sales
equipment and storage of tires, Industry institutions and
publishers.
E-Mobility
Driven by alternative powertrains, softwares, electric vehicle
parts and much more.
Truck Competence – a clear statement for commercial Truck Competence – a clear statement for commercial
vehicle sectorIn Automechanika Istanbul 2018, there were
197 exhibitors that showcased truck & bus
parts, equipment & services. The Truck
Competence is growing stronger.
Special Sections: Lubricants, Batteries, E-Mobility,
Accessories & Tuning, Truck Competence.
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Highlightswith added valueAutomechanika Academy – E-Mobility
gathering point of automotive industry
With a wide range of seminars, presentations, workshops and panel discussions, Automechanika
Istanbul offers an ideal platform to exchange information with colleagues and experts.
There will be 4 days of seminars, workshops and trainings with the main topics as Mobility in the Near
Future, New Technology and Materials for The Industry at a Glance. Experts from the sector, associations
and universities will be talking about the latest trends and innovations in their particular fields at
automotive industry.
Automechanika Academy –
gathering point of au
Automechanika Ac
athering point o
“E-mobility and Future Technologies” Special Forum and Display Area are organized during Automechanika Fair. Sector
professionals and new entrepreneurs present sector-oriented subjects such alternative driving systems, autonomous
driving, future fleet management, intelligent charging stations, data management and alternative fuel technologies in this
area.
E-Mobility
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Voices of Exhibitors
Statements from the industry
“This year we have exhibited in the German Pavilion. It is fantastic that visitors are
interested and aware of what they are looking for. The questions they ask show how
engaged they are, which is great.This year, over 50 percent of the visitors on Thursday
and Friday were foreigners.”
BÜLENT SAVAŞ
HAZET-WERK, COUNTRY MANAGER
“Petrol Ofisi has participated at Automechanika for the first time this year in the lubricants
section. We think the exhibition was successful – especially on Thursday and Friday,
where the response was overwhelming. This same intensity continued over the weekend.
There was great participation from Palestine, Libya, Tunisia and Saudi Arabia.”
BURCU BEYZA DEMİRTAŞ
PETROL OFİSİ, SALES SUPPORT SPECIALIST
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“At Anadolu Motor, we have manufactured Lombardini engines and their spare parts for
about 60 years in Turkey. In addition to manufacturing, we also export to roughly 50
countries. We produce spare tractor parts and parts for the Honda group. We also
import products. For example, we debuted our new product insulating materials – an
Aerogel range – at Automechanika. This introduction has created the opportunity to
connect with many new companies, particularly those from India and Italy. In short, we
are very happy to take part in Automechanika and are looking forward to participating
again next year.”
CAN GÖZEN
ANADOLU MOTOR, AEROGEL SALES RESPONSIBLE
“Automechanika, the third biggest fair in the world, had an incredibly strong start this year.
We are currently in the third day, but we have already seen that this edition has the
highest attendance. We have done some momentous events with both our suppliers and
customers.
As the OSS Automotive Aftermarket Association offers more initiatives the Automechanika
fair continues to grow in significance. This year, we established a lounge area where we
welcomed an average of 300–400 guests per day. Our members met with all their
attending suppliers and also had a chance to welcome their guests. Automechanika
remains a fantastic opportunity for us to showcase all we have to offer.”
ZİYA ÖZALP
MARTAŞ, CEO
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Cooperation brings successStrong partnerships with top international media
organizations and industry associations*
MINISTRY OF ECONOMYREPUBLIC OF TURKEY
*2018
PARTNERS
SUPPORTERS
GLOBAL SUPPORTERS
MEDIA PARTNERS
Bu
nde
sver
band der Hersteller undIm
porteure
vonAutomobil-Service Ausrüstungen
e.V.
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The VenueTÜYAP Fair Convention and Congress Center
Automechanika Istanbul is organized at the TÜYAP Fair, Convention and Congress Center in Beylikdüzü / Büyükçekmece in
Istanbul, Turkey.
The venue offers a range of facilities for the international visitors such as cafes, restaurants offering international and Turkish
food, news stands, prayer facilities and ATM machines.
The TÜYAP Fair Ground is located on the European side of Istanbul, about 45 minutes away from Taksim Square, Istanbul’s
city center.
Free shuttle buses are provided from several points in the city. Taxi and public transportation is also possible.
The exhibition’s website provides up-to-date information on how to get there.
Product Groups and Special Areas
Parts and Components
Repair and Maintance
Tuning / Accessories
Lubricants
Reifen Tires & Whells
Batteries
OSS / FIGIEFA (Association)
E-Mobility
Carwash City (New!)
Charge Stations Special Area (New!)
Tourism infoi
Ramada Hotel
For Visitors
For Visitors
For ExhibitorsFor Exhibitors
Radio Tower
Entrance
Entrance
Entrance
Entrance
Entrance
Entrance
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AutomechanikaCelebrating 47. years of Automechanika
Thanks to Automechanika Brand, Germany is not the
only country that highlights the automotive service
industry every two years. For all market participants,
Automechanika is organized in 15 other countries around
the world, making it an export hit in the truest sense of
the word.
With 17 events around the world, Automechanika is the
world’s leading trade fair for the automotive service
industry.
All Automechanika events from Mexico City to Shanghai
increase the awareness of the trade fair brand. Each
year, that attracts even more visitors to all fairs.
Take the advantage of this brand’s strength – and the
opportunity to tap into new customer groups and
markets. In Istanbul and around the globe.
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Founded in 1971, Automechanika has - since 1997- been progressively rolled out to more
and more countries. New locations recently added include Birmingham, Chicago, Jeddah
and Riyadh - and the Automechanika trade fair family is destined to grow further.
For the latest information and dates covering all 17 events, go to automechanika.com
licensed to Forest Exhibitions Ltd.
licensed to IFEMA
Easy and EfficientExhibiting at Automechanika Istanbul
Automechanika Istanbul is Turkey’s leading international meeting place for the
automotive service industry, gathering a large number of visitors with decision-making
authority.
Registration Fee: € 250, -/booth + (18% VAT)
Obligatory for all participants and all options
Raw Space: Raw Space Early Bird (min. size 12sqm) (until 7th of September 2018)
€ 200, -/sqm + (18% VAT)
Raw Space (min. size 12 sqm)
€ 210, -/sqm + (18% VAT)
Booth Package: Space + Modular stand (min. size 12 sqm will be added to Raw Space)
€ 70, -/sqm + (18% VAT)
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Automechanika Istanbul is Turkey’s leading international meeting place for the
automotive service industry, gathering a large number of visitors with decision-making
authority.
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Obligatory for all participants and all options
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€ 210, -/sqm + (18% VAT)
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€ 70, -/sqm + (18% VAT)
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Automechanika Istanbul offers exhibitors assistance for the stand construction,
technical services, special design, catering, PR and advertisement campaigns before
and during the fair.
Automechanika Istanbul Team will consult and assist the Exhibitors throughout the
whole fair planning process.
Automechanika Istanbul offers exhibitors assistance for the stand construction,
technical services, special design, catering, PR and advertisement campaigns before
and during the fair.
Automechanika Istanbul Team will consult and assist the Exhibitors throughout the
whole fair planning process.
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Contact:
Mr. Can Berki
Show Director
Phone : +90 (216) 384 50 50
Fax : +90 (216) 384 50 20
Ms. Eylem Çelik
Project Executive
Phone : +90 (216) 384 50 50
Fax : +90 (216) 384 50 20
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2018 2019
Early bird deadline
September 07
Exhibitor Manual will be sent to you
via email
Define your targets for
your participation
Submit your product launches, news, accomplishments
for the Automechanika Istanbul e-newsletter
Announce your participation at the
show to the media
Order your Visitor Invitations
(free of charge)
Fill in your company details online
for the Show Catalogue Entry
Arrange appointments with visitors
and other exhibitors
Hiring of additional services: Hostesses,
furniture, catering
Complete forms for stand requirements
(e.g. electricity, water, furniture)
Stand Assembly - Space Only Exhibitors'
access from April 02 - 03
Stand Assembly - Shell Scheme Exhibitors'
access from April 03
Automechanika 2019:
Showtime April 04 - 07, 10am - 6pm
Exhibitor Survey - Please fill in the survey to
improve our show
Booking Form - Please rebook during the
show to guarantee your location
Show breakdown and stand dismantling
April 07, 6pm - April 08, 12pm
De-brief your team, measure your results,
compare to set targets, follow up on all contacts
Reserve your stand for
Automechanika Istanbul 2020
Booking and payment
Book your stand early to get a
good location
Exhibitor‘s Calendar Apr May Jun July Aug Sept Oct Nov Dec Jan Feb Mar May Jun July Aug Sept
02
Apr
03
Apr
04Apr
05Apr
06Apr
07Apr
8
Apr
Find your stand constructor
Preparations and marketing for your success
Stand assembly and show opening hours
Book your flight and hotel
Inform your client database about your participation
at the show and send them Visitor Invitation
Exhibitors Badges
Complete details online
Brief and train your stuff
After the show
Messe Frankfurt against CopyingAn initiative that offers protection against
product and brand piracy
In 2006, Messe Frankfurt became the first trade fair organiser
in the world to launch an initiative against product and brand
piracy. “Messe Frankfurt against Copying” is committed to
protecting brands, samples and models during all
Automechanika events.
This initiative aims to ensure that exhibitors and visitors are fully
informed about the registration and assertion of intellectual
property rights. Messe Frankfurt works in close liaison with
official bodies and private organisations in the field of protection
of intellectual property. In urgent cases, it arranges for legal
support on site, and an emergency legal service offers
exhibitors free initial advice during the events.
Thankfully, these days, most products and brands are now more
effectively protected, for instance through the official registration
of property rights. The number of products confiscated by
customs has fallen significantly since the start of the initiative.
THIS FAIR IS ORGANIZED WITH THE AUDIT OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174
/automechanikatr
/automechanikatr
Automechanika Istanbul
/automechanikaistanbul
Automechanika Istanbul
www.automechanika.com.tr
Messe Frankfurt Istanbul Uluslararası Fuarcılık Ltd. Şti. Bostancı Mah. Yazmacı Tahir Sok. No:50 Kadıköy34710 Istanbul / TURKEYTel : +90 (216) 384 50 50Fax : +90 (216) 384 50 [email protected]
Hannover Fairs Turkey Fuarcılık A.Ş. Büyükdere Cad. Şarlı İş Merkezi No: 103 B Blok Kat: 5-6 34394 Mecidiyeköy Şişli - Istanbul / TURKEY Tel : +90 (212) 334 69 00Fax : +90 (212) 334 69 [email protected]
Organizers