turkey estonia latvia lithuania friendship week

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Post on 13-Jan-2015




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2. Objective

  • Meeting of the Turkish community,Estonan, Latvian and Lithuanian commmunities and, providing cultural exchanges between these countries.
  • To promote Turkish traditions and modern Turkish people in Estonia, Latvia and Lithuania
  • To promoteEstonia, Latvia and Lithuania t raditions and modern peopleof these countriesin Turkey
  • To strengthen commercial relations
  • To increase tourism incomes forallcountries

3. Purpose

  • The project of the Turkey Estonia Latvia Lithuania Frendshp Week has been envisioned for the benefit of TurkishEstonian Latvian and Lithuaniancompanies brand value. Cultural and artistic activities are planned to be the basis of the project. In addition, information on the economic structure of Turkish/Estonian Latvian Lithuanianfirms and import-export opportunities is provided to foreign investors and potential cooperators via commercial platforms and seminars founded with the support of Turkish andEstonian Latvian Lithuanianparticipants.
  • Theproject is envisioned intwophases.The firstphasewill take place inEstonia, Latvia and Lithuaniafor the Turkish target audience. The secondphasewill take place in Turkey forEstonian Latvian and Lithuaniantarget audience

4. Analysis

  • In order to provide maximum utility :
    • Obtaining support of governmental institutions.
    • Obtaining support of private sector for increasing the number of participants
    • Coordination among institutions & organizations
    • Public Relations / Promotion
    • Consistent communication with the media

5. Project

  • Primary PR activities to be performed within the scope of this project are :
      • Logo and slogan design
      • Press Relations
      • Internet Portal
      • Providing communication with allgovernmentaland private institutions
      • O rganiz ingand programming the eventswith in the project
      • Documentation
      • Promotion materials

6. Project

      • Student exchange program (long term)
      • Distant training program for university teachers (long term)
      • Pen-Friend project for elementary and high school students
  • Primary PR activities to be performed within the scope of this project are :

7. PR Activities

  • Logo&Slogan Design
    • The annual Turkey Eston iaLatv i a L i thuan i a Fr i endshp Week will acquire an institutional identity with a logo designed in accordance with the purpose of the project.
    • The new logo & slogan will be used in all media used within the scope of the project. Printed material such as letterheads, envelopesanddossierswill be prepared using the new logo.


  • Press Relations
  • The aim is to sustaintheright form of communication with the mediaconsistentlyin order to increase participation. The following materials will be createdin all languages :
    • Press kit
    • Promotional Film
    • The target audience will be reached by media such as the internet, radio and sectoral journals.

PR Activities 9. PR Activities / Internet Portal

  • Int ernet Portal
    • The internet is the right solution for the communication strategy of the project, because it is
    • Fast
    • Offers all information needed
    • Allows changes and updates to be made instantly
    • Accessible from all parts of the world.
    • Able to perform lots of applications automatically
    • Widespread
    • Able to appeal to many cultures and languages.
    • The internet portal which will be designed inofficiallanguagesof Turkey, Estonia, Latvia and Lithuaniawill be used in the promotion efforts in T ELFA States . The public will be referred to the portal for detailed information.

10. FORMAL AND COMMERCIAL EVENTS 11. PR Activities / Formal & Commercial Events

  • Formal Events
    • Formal Receptions
    • Official Openings (Shall be organized aspossible)
    • The Alternatives are :
      • Opening of the statue of an eminent Turkish , Estonian, Latvian or Lithuanianfigure
      • Official opening for a restored historical building
      • Official opening for a street or a public square
    • Visits
  • Economic and Commercial Events
    • Tourism, Industry and Trade Fair
      • Conference
      • Seminar
      • Panel

12. CULTURAL EVENTS 13. PR Activities / Cultural Events

  • Social and Cultural Events
  • Events will be envisioned for Turkish people inEstonia, Latvia, Lithuania,and forEstonian, Latvian, Lithuanianpeople in Turkey. Below are the events planned withinthe scope of the Turkish Week in Estonia, Latvia and Lithuania :
    • Art/Photograph/Caricature Exhibition
    • Live shows from the masters of Ebru(painting on water)/ Glass Blowing/ Rug /Pottery&sales&work shops
    • Exhibition of Atatrks, The Sultans andMehter (Janissary band of musicians)costumes.
    • Documentary film screenings about Atatrk
    • Fashion Show

14. PR Activities / Cultural Events

  • Social and Cultural Events
    • Folk dance performancesfrom allcountries
    • Concerts from T ELLFA Countriespop/classic and Jazz artist s
    • Traditional T ELLFA Countriesfood sfestival (accompaniedby authe ntic music f rom allcountries)
    • Tournaments with the support ofsport federations
    • Promotional event for tour operators with the support of TURSAB (Association of Turkish Travel Agencies)

15. PR Activities / Documentation

  • Documentation
    • Turk ey Estonia Latvia LithuaniaFriendshipAssociation (TELLFA)will prepare a report of the events afterthe Friendsip Weekfor the relevant corporations (sponsor corporation/s, governmental institutionsetc. )
    • The report will be prepared inallcountries official languages.
  • Promotional Materials
    • For raising awareness of the project and perman e nce to, some promotional materials are going to be produced. These materials are going to be distributed at certain places.

16. PR Activities / Educational Programs

  • Student Exchange Program
    • After interviews with relevant authorities a year-long student exchange program will begin for students studying at certain faculties.
    • T ELLFAwill be the liaison between universities and students for the exchange program.
  • Distant Training Program
    • After interviews with relevant authorities university lecturers teaching in certain programs will lecture in the form of satellite conference.
    • TELLFAwill be the liaison between universities and lecturers for the distant training program.

17. PR Activities / Pen Friend Project

  • Pen-Friend project for elementary and high school students
  • The students from the certain schools ofall aroundAnatolia will send their greetings to the studentsin Estonia, Latvia and Lithuania.
  • Since the target audience is children, this activity is envisioned to perform on the 23rd of April which iscelebrated aschildrens festival in Turkey. The subject for greetings is envisioned to be peace and friendship
  • The web site which will be prepared in the scope of T ELLFA FriendshipWeek will be used for Pen Friend Project.


  • Turkey Estonia Latvia Lithuania Friendship Association , will assume the coordination of the project and will perform all PR activities.
  • In the scope ofTurkey Estonia Latvia Lithuania FriendshipWeek, coordination and communication center and PR serviceswill be provided byHY Promotion & Organization which isan experienced and professional company.

19. Thank You