tuning world bodensee 2011 | exhibitor information
DESCRIPTION
International exhibition & event for car tuning, lifestyle and club-Scenemay 5 - 8, 2011TRANSCRIPT
Exhibitor In
form
ationInternational exhibition & event
for car tuning, lifestyle and club-Scene
may 5 - 8, 2011messe Friedrichshafen
advantages forexhibitors
the exhibition
Friedrichshafen is all about tuning.Every year, everyone who is anyonein the tuning industry exhibits atTUNING WORLD BODENSEE. Andthis is no surprise: Switzerland, Austria and southern Germany arethe most lucrative tuning markets,with considerable purchasing powerand low unemployment!
the sceneYou will find more clubs, individua-
lists and trendsetters here than
anywhere else.
If you are “in”, you are in Friedrichs-
hafen! This is where the heart of the
tuning industry beats: everyone can
meet everyone else, and there is
incredible media coverage.
eventsWith its great party nights,
spectacular shows, unique acts and
sensational star guests, the events at
TUNING WORLD BODENSEE make
it unique.
Since the first TUNING WORLD BODENSEE, everything has changed. The market has improved, new events have sprunginto existence, and the TUNING WORLD BODENSEEconcept has been imitated many times over – withvarying degrees of success.
But nothing can match the original, which is constantly expanding and improving. And exhibitorsand visitors all agree that TUNING WORLD BODENSEE is cool, trendy, fun, friendly and important!
In 2010, the entire venue was packed with excitingexhibits and events: there were more than 1,000modified vehicles, 250 exhibitors, 150 club standsand 27 premieres, as well as numerous shows, competitions and parties.
This unique exhibition also attracts journalists fromall over the world: around 400 media representativesfrom 18 countries, including 16 TV crews, visitedTUNING WORLD BODENSEE.
SETTING A TREND
TUNING WORLD BODENSEE is not only a concep-tual trendsetter: it is a marketing trendsetter too.
As Europe’s leading tuning exhibition, TUNINGWORLD BODENSEE is both interactive and in tunewith the times: it has relied on online marketing andcontemporary advertising methods since its veryearly days.
From its popular homepage to viral advertising, frome-newsletters to Twitter and Facebook pages, TU-NING WORLD BODENSEE has adapted to thechanging ways in which its target groups use themedia. So in 2011 there will be brand new opportu-
nities for exhibitors to display content on the home-page. Whether they want to display promotional orproduct-related videos, give social media details orprovide barcodes, exhibitors will have the chance topromote themselves on the homepage –before, du-ring and after the exhibition! What is more, therewill also be an iPhone app for TUNING WORLD BODENSEE 2011, as well as the existing, tried andtrusted mobile solution for other smartphones.
If you don’t move with the times, you get left behind. This is a great incentive for us always to keepahead of the times, and to implement Exhibition 2.0successfully in every respect.
EXHIBITION 2.0
Harald Schmidtke, Managing Director, Association of German Automobile Tuners:“The exhibition concept has succeeded once again.Although there were other important motor sportand tuning industry exhibitions being held at thesame time, more than 100,000 visitors came to TUNING WORLD BODENSEE again.”
Jens Reichert, Aftersales Marketing, BMW:“We did not expect our first appearance at TUNINGWORLD BODENSEE to receive such a positive re-sponse. We made an amazing number of premiumcustomer contacts.”
Michael Böhm, Managing Director, Foliatec Böhm GmbH & Co Vertriebs KG:“Even the opening day was sensational for us. Wereceived an excellent number of visitors and therewas a lot of interest in our products. Compared tothe previous year, we notched a double-digit in-crease in exhibition sales. For all our ideas, the orga-nisation and service at the exhibition wereexemplary.”
Petra Bruckhuisen, Marketing, Vredestein GmbH:“As with every other year, we are very pleased with2010 – thanks both to our visitors and to the perfectorganisation of the exhibition.”
Lars Beier, Marketing Manager, Eibach Federn:“We had well-informed and positive discussionsthroughout the weekend. The exhibition visitors askspecifically about our chassis range. The entire TUNING WORLD BODENSEE exhibition stands out thanks to its organisation and large number of visitors.”
Alexander Sperr, Marketing Manager, Rieger Kfz-Kunststoffteile, Design und Tuning GmbH:“Our expectations were more than surpassed. Noother exhibition offers even a comparably large num-ber or high standard of visitors. And we found theMY CAR concept completely convincing. We are already looking forward to the exhibition in Dortmund.”
Klaus Wohlfarth, CEO, KW automotive GmbH:“All our brands were represented this year and wealso presented the new Race Room concept in Fried-richshafen. Our group’s involvement was fully rewar-ded, and we are very pleased both with our end usercontacts and with the encouraging response fromdealers.”
FEEDBACK
FACTS
Visitor survey 2010
Will you visit TUNING WORLD BODENSEE again next year?
Yes, definitely: 91% No: 9%
91%
9%
How would you rate TUNINGWORLD BODENSEE overall?
Very good or good: 90% Satisfactory: 7%Poor: 2%
How would you rate the importance of TUNING WORLD BODENSEE?
The most important tuning exhibition: 33% A very important tuning exhibition: 23%An important tuning exhibition: 31%An unimportant tuning exhibition: 11%
7%
90%
2%
31%
23%33%
11%
Will your company be exhibiting again next year at TUNING WORLDBODENSEE 2011?
Yes: 85% No, probably not: 7%
7%
85%
Did you feel good at TUNINGWORLD BODENSEE 2010?
Yes: 91% Not so good: 7%
91%
7%
How would you rate the supportyou received from the ProjectManagers?
Very good or good: 84% Satisfactory: 6%
84%
6%
Exhibitor survey 2010
International exhibition & event for car tuning, lifestyle and club-Scene
may 5 - 8, 2011messe Friedrichshafen
Neue Messe 188046 Friedrichshafen Postfach 2080 88010 FriedrichshafenE-mail: [email protected]
Room reservation:Tourist Information FriedrichshafenPostfach 248088014 FriedrichshafenTel.: +49(0)7541-3015-13Fax: +49(0)[email protected]
Organiser:
Silke HeiderProject Coordinator Tel. +49 (0) 7541/708-403Fax: +49 (0) 7541/708-2403E-mail: [email protected]
Dirk KreidenweißProject ManagerTel. +49 (0) 7541/708-444Fax: +49 (0) 7541/708-2401E-mail: [email protected]
Ludwig MeierMarketingTel. +49 (0) 7541/708-353Fax: +49 (0) 7541/708-2353E-mail: [email protected]
Nicole FabriciusAdvertising, MediaTel. +49 (0) 7541/708-357Fax: +49 (0) 7541/708-2357E-mail: [email protected]
Marc MaischProject CoordinatorTel. +49 (0) 7541/708-419Fax: +49 (0) 7541/708-2419E-mail: [email protected]
Frank GaußPressTel. +49 (0) 7541/708-310Fax: +49 (0) 7541/708-2310E-mail: [email protected]
www.tuningworldbodense
e.comYour Contact
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