THE ART OF TUMBLR

ERIN GRUNBECK

WHAT IS TUMBLR?

cont

ent

=

WHY?

why

?

2 LIKES why?

2 LIKES 70,235 NOTES why

?

GOAL

ANONYMITY

anon

ymity

SELF-EXPRESSION

self-

expr

essi

on

FILTEREDCONTENT

filte

red

cont

ent

sciencemusicart

COMMUNITY

com

mun

ity

com

mun

ity

com

mun

ity

com

mun

ity

THE PLATFORM

the

plat

form

T H E T U M B L R P L A T F O R M Promote self-expression Establish a safe and interactive community Maintain engaging content Let the users take the reins

BUSINESS TAKEAWAYS

#IS6621

QUESTIONS?