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TULI Kapil Rajendra Kumar12 December 2014

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TULI Kapil Rajendra KumarLee Kong Chian School of BusinessSingapore Management University

[email protected] Phone: 6828 0434

Date of CV revision: 12 December 2014

Citizenship: Indian..Position(s) Held.2012 - Now Associate Professor of Marketing (with Tenure)

Lee Kong Chian School of BusinessSingapore Management University

2006 - 2012 Assistant Professor of MarketingLee Kong Chian School of BusinessSingapore Management University

1997 - 1998 Customer Services AssistantJet AirwaysMumbai, India

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.Education.2002 - 2006 Ph.D. in Marketing

Dissertation "Relationship Multiplexity: Effects on Sales Growth andVolatility from a Customer"Advisors: Dr. Ajay K. Kohli and Dr. Sundar G. BharadwajGoizueta Business SchoolEmory University

2000 - 2002 M.S. in E-Commerce and MarketingLowry Mays School of ManagementTexas A&M University

1998 - 2000 PGDBA in Marketing and International BusinessNarsee Monjee Institute of Management Studies (NMIMS)

1994 - 1997 B.Sc in ChemistryMumbai University

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.Research Interests.• Marketing Strategy.• Customer Relationships.• Customer Solutions.• Financial Impact of Marketing Strategy.• Financial Implications of Brands.

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.Grants.• Research Grant of USD 10,000 Awarded by the Marketing Science Institute for Research into the

Effects of Marketing Strategy on Firm Risk (with Sundar Bharadwaj), August 2008 - August 2009.• ISES Research Funding Approved from the Institute for Service Excellence at SMU, for the

project "Exploring the Risk-Return Implications of Brand Quality for Firms in the ServicesIndustry,", April 2009 - April 2010

.• ISES Research Funding Approved from the Institute for Service Excellence at SMU for the

project "Examining the Short and Long-Term Effects of Customer Satisfaction on OperationalPerformance", December 2010 - July 2011

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.Journal Articles (Refereed).1. "Outsourcing of Customer-Facing CRM Processes: When and How Does It Impact Shareholder

Value?", by Kalaignanam KARTIK, Tarun KUSHWAHA, J.B. STEENKAMP, and Kapil RajendraKumar TULI, 03/2013, 59, Management Science, 748-769

.2. "On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth", by

Kapil Rajendra Kumar TULI, Anirban MUKHERJEE, and Marnik DEKIMPE, 2012, 88, 2012, 4,Journal of Retailing

.3. "The Impact of Brand Quality on Shareholder Value", by Kapil Rajendra Kumar TULI, Sundar

BHARADWAJ, and Andre BONFRER, 2011, 75, 5, Journal of Marketing, American MarketingAssociation, 88-104, United States Of America

.4. "Ties that Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales

Volatility", by Kapil TULI, Sundar BHARADWAJ, and Ajay KOHLI, 01/2010, 47, 1, Journal ofMarketing Research, American Marketing Association, 36-50, United States Of America

.5. "Customer Satisfaction and Stock Returns Risk", by Kapil TULI and Sundar BHARADWAJ,

11/2009, 73, 6, Journal of Marketing, American Marketing Association, 184-197.6. "Rethinking Customer Solutions: From Product Bundles to Relational Processes", by Kapil TULI,

Ajay KOHLI, and Sundar BHARADWAJ, 07/2007, 71, 3, Journal of Marketing, AmericanMarketing Association, 1-17, United States Of America

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.Working Papers.1. "Assessing the Impact of Brand Licensing Announcements on Abnormal Returns and

Firm-Specific Risk", by Kapil Rajendra Kumar TULI, Adina BARBULESCU, and Ajay K. KOHLI,2008

.2. "Key Account Customer Retention and Stock Returns Risk", by Kapil Rajendra Kumar TULI and

Sundar BHARADWAJ, 2008.3. "Exploring the Impact of Brand Quality and Brand Awareness on Stock Returns and Risk", by

Kapil Rajendra Kumar TULI and Sundar G. BHARADWAJ, 2008.4. "On Theory Construction", by Kapil Rajendra Kumar TULI and Ajay K. KOHLI, 2008.

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.Awards, Recognition and Honors.• The article, "Rethinking Customer Solutions; From Product Bundles to Relational Processes,"

(2007), Journal of Marketing, Vol.70 (3), 1-17 (with Ajay K.Kohli, and Sundar G. Bharadwaj) wasa finalist for the Harold Maynard Award for outstanding contribution to Marketing Theory, 2007

.• Winner of the 2005 ISBM Business Marketing Doctoral Support Award Competition for the

dissertation titled, " Relationship Multiplexity; Effects on Sales Growth and Volatility from aCustomer" (Advisor: Ajay Kohli, and Sundar Bharadwaj), 2005

.• AMA-Sheth Foundation Doctoral Consortium Fellow, 2005.• INFORMS Society of Marketing Science (ISMS) Doctoral Consortium Fellow, 2005.• Best Paper Award: Kapil Tuli and Sundar Bharadwaj "Customer Firm Relationships: Identifying

the Empirical Generalizations" in the Marketing Relationship and Inter-Organizational IssuesTrack at AMA Summer Educator's Conference, Chicago, IL, August 2003

.• Recipient of 'Sing Lun Fellow' Title and research grant of $15,000 awarded to faculty in

recognition of their research efforts at Singapore Management University,, 2011 - 2012.• Recipient of 'Lee Kuan Yew Fellowship for Research Excellence' Title and research grant of

$17,000 awarded to faculty in recognition of their research efforts at Singapore ManagementUniversity, 2014., 2014 - Now

.• LKCSB Research Excellence Award, 2010 - 2010.• Dean's Teaching List, 2009 - 2010.• Dean's Teaching List, 2012 - 2012..Journal Articles (Forthcoming).1. "When Does Brand Licensing Lead to Positive Financial Outcomes", by Adina BARBULESCU,

Kapil Rajendra Kumar TULI, and Ajay K. KOHLI, 2014, Management Science.2. "The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective", by

Kalaignanam KARTIK, Tarun KUSHWAHA, J.B. STEENKAMP, and Kapil Rajendra Kumar TULI,2012, Management Science, United States Of America

.3. "ON THE VALUE RELEVANCE OF RETAILER ADVERTISING SPENDING AND SAME-STORE

SALES GROWTH: A CONTINGENCY APPROACH", by Kapil Rajendra Kumar TULI, AnirbanMUKHERJEE, and Marnik DEKIMPE, 2012, Journal of Retailing

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.Published Reports.1. "Examining The Relevance of Customer Satisfaction for Wall Street: The Case of Systematic &

Idiosyncratic Risk", by Kapil Rajendra Kumar TULI and Sundar BHARADWAJ, MSI Report, 2008.2. "Measuring Marketing Productivity : Linking Marketing to Financial Returns", by Suleyman Cem

BAHADIR and Kapil Rajendra Kumar TULI, MSI Report, 2002.

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.Editorial Boards.• Reviewer, Editorial Review Board , International Journal of Research in Marketing, 2011 - Now.• Reviewer, Editorial Review Board , Journal of Marketing Research, 2014 - Now..Editorial Duties.• Guest Area Editor for the International Journal of Research in Marketing, 2012 - 2012.• Ad-Hoc Reviewer for the Joural of Marketing, 2006 - Now.• Ad-Hoc Reviewer for the Journal of Services Research, 2008 - Now.• Ad-Hoc Review for the Journal of Marketing Research, 2011 - 2014.• Ad Hoc Reviewer for Management Science, 2010 - Now.• Reviewer for Marketing Educator's Conference organized by the American Marketing Association,

2008 - 2008.• Track Co-Chair and Reviewer for the Marketing Strategy Track at the Winter American Marketing

Association Marketing Educator's Conference, July 2010 - February 2011.• Reviewer for Winter American Marketing Association Marketing Educator's Conference, 2011 -

Now..Conference Presentations.1. "Value Relevance of Marketing in the Retail Industry", by Kapil Rajendra Kumar TULI, Anirban

MUKHERJEE, and Marnik DEKIMPE, 05/2011, Marketing Meets WallStreet-II, Boston.2. "Short and Long-Term Effects of Customer Satisfaction on the Top and Bottom Line", by Kapil

Rajendra Kumar TULI, 06/2010, Cologne, Germany.3. "The Moderating Role of Earnings on the Impact of Brandquality on Stock Returns, Idiosyncratic

Risk of Systematic Risk", by Kapil Rajendra Kumar TULI and Sundar BHARADWAJ, 06/2009,2009 INFORMS Marketing Science Conference, University of Michigan,USA

.4. "Key Account Customer Retention and Stock Returns Risk", by Kapil Rajendra Kumar TULI and

Sundar G. BHARADWAJ, 06/2007, INFORMS Marketing Science Conference, Singapore.5. "The Strategic Role of Marketing in Managing Risk : The Case of Customer Relationship

Management", by Kapil Rajendra Kumar TULI, 06/2005, INFORMS Marketing ScienceConference, Emory University, Atlanta, GA

.6. "Customer Firm Relationships : Identifying the Empirical Generalizations", by Kapil Rajendra

Kumar TULI and Sundar G. BHARADWAJ, 08/2003, AMA Summer Educators' Conference,Chicago, IL

.7. "Buyer - Seller relationships : A Review", by Kapil Rajendra Kumar TULI, 02/2003, AMA Winter

Educators' Conference, Orlando, FL.

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.Teaching Cases.• JUNGLE BEER: AN ENTREPRENEUR'S JOURNEY (co-authored with Christopher Dula), 2013.• TATA CHEMICALS BRAND CONSOLIDATION: POWER OF ONE? (co-authored with Kevin

Sproule), 2012.• 'UDAAN': TATA SALT'S ENDEAVOUR TO GROW MARKET SHARE (co-authored with Havovi

Joshi and Jyoti Patankar), 2012..Executive Teaching.• Delivering Excellence in Services: Health Promotion Board, 2013.• Customer Satisfaction, Service Quality, and the Banking Sector: UOB Senior Manager Workshop,

2013..Conference Program Committee and Advisory Services.• Organizing Committee Member, Organizing and Reviewing Committee, Marketing Meets Wall

Street Conference at Goethe University, Frankfurt, Germany, 2013 - 2013..Invited Talks.• University of Texas at Austin, August 2009.• City University of Hong Kong, October 2009.• Penn State University, November 2009.• Goethe University, Frankfurt, Germany, May 2011..Committees.• Member, Recruitment Committee for Marketing Area, Lee Kong Chiang School of Business,

SMU, 2007 - Now.• Faculty Member, Selection Committee for the Dean of the School of Law, Singapore

Management University, 2011 - 2012.• Planning Committee, Marketing Strategy Meets Wall-Street IV, 2015, Singapore Management

University, 2014 - Now..Consultancy.• E-Transformation Consultant

Siemens Center of E-ExcellenceSiemens Corporation, Atlanta, 2001 - 2002

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.Other Services.• Served as the Judge for L'Oreal Branding Competition where the team selected for representing

SMU finished runner's up in 2008..• Served as the Judge for L'Oreal Branding Competition in 2009.• PhD Program Coordinator (2011-Present), Marketing Area, Lee Kong Chian School of Business,

SMU..Courses Taught - Masters.• MKTG613: Services Marketing, 2012 - Now.• MGMT630: Turning Concepts into Business Case, 2012 - 2013.• MKTG620-Market Development and Brand Leadership, 2014 - Now..Courses Taught - Undergraduate.• MKTG204: Services Marketing, 2012 - 2014.• MKTG215 New Product Development, 2006 - 2013..Courses Taught - Ph. D.• MGMT701-THEORY CONSTRUCTION AND RESEARCH DESIGN, 2014 - Now.• MKTG703-MARKETING STRATEGY, 2013 - NOW.

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