TULARE REGIONAL MEDICAL

CENTER:CASE STUDY ANALYSIS

HCE COLLEGE BOWL 2012

INTRUDUCTION TO THE FACILITY

MISSION VISION VALUES

DEMOGRAPHICS OF THE AREA POPULATION

GROWTH RATE

AGE DISTRIBUTION PAYOR MIX

MEDICAL AND MEDICARE

CASE OVERVIEW

HEALTHCARE REFORM AND RURAL, NEW FACILITIES

FHQC STATUS TO ALL CLINICS HORIZONTAL INTEGRATION

THE NEED FOR HOSPITAL-PHYSICIANS ALIGHNMENT IMPLEMENTATION OF EMR SYSTEM CONTRACTING WITH LOCAL HMO’S/ IPA’S

CURRENT MARKET POSITION FOCUS ON MARKETING MIX IMAGE BUILDING

RECOMMENDATION OVERVIEW

TRMC

FQHC

FHQC

FHQC

FHQC

OBTAIN FQHC LICENSING TO ALL THE CLINICS

FHQC

FQHC

20 MILE RADIUS

NEWLY INSURED

MEDICARE AND MEDICAL POPULATON

PCPs

KAWEAH DELTA DISTRICT HOSPITAL

PROVIDE ECONOMIES OF SCALE BARGAIN EFFECTIVELY WITH HMO’S, MEDICAL

EQUIPMENT COMPANIES , SUPPLIERS AND PHYSICIANS WILL CREATE HIGH MARKET SHARE AND HIGH MARKET

POWER

HORIZONTAL INTEGRATION

TRMCKAWEAH DELTA

DISTRICT HOSPITAL

BETTER CORDINATED HIGH QUALITY PATIENT CARE AUTOMATING THE PATIENTS ADMISSION AND

ACCOUNTING PROCESSES TRANPARENCY OF PATIENT DATA AMONG HOSPITALS AND

PHYSICANS FASTER REIMBURSEMENT OPPORTUNITY TO ATTRACT PHYSICIANS

EMR IMPLEMENTATION

PATIENT/

PROVIDER

PROCESSES

TECHNOLO

GY

EMR SYNERGY

MARKETING MIX

LOCATIONS THAT ATTRACT THE PHYSICIANS

VISIT IPA’s/ HMO’s, BILLBOARDS

REHABILITATION, BEHAVIORAL HEALTH

PAYOR CONTRACTS, SLIDING FEES, FQHC

STEP 1 •HIRE A FULL-TIME “SERVICE EXCELENCE DIRETOR”

•ACCOUNTABLE FOR HCAHPS SURVEYS ( DATA COLLECTION METHODOLOGY FOR MEASURING PATIENT’S PERSPECTIVE ON HOSPITAL CARE)

STEP 2 •INCLUDE HCAHPS IN THE STRATEGIC PLAN AND GET THE CEO’S SUPPORT FOR THAT

STEP 3 •HAVE QUARTELY “ SERVICE EXCELLENCE AWARD CEREMONIES” TO APPRECIATE PHYSICIANS, STAFF AND VOLUNTEERS•INCLUDE PATIENT TESTERMONIALSS IN PROMOTIONAL ITEMS

IMAGE BUILDING

FUTURE OF TRMC

IT’S OUR EARNEST BELIEF THAT THE IMPLMENTATION OF THESE PROPOSED

STRATEGIES WILL BRIGHTEN THE FUTURE OF THIS FACILITY AND THE COMMUNITY.