Tuffati nelle novità di LinkedInScopri le novità sui prodotti LinkedIn finalizzati alla Talent Acquisition ed Employer Branding

Customer Success Manager

Francesco Costanzo

Customer Success Manager

Valentina Napoli

Presenting today for you

Today’s agenda

• A brief introduction about LinkedIn

• Next Generation Recruiter

• Sponsored Jobs

• Candidates experience

• LinkedIn mobile app

• LinkedIn Referral

LinkedIn: A global pool of talent

5M+INDONESIA

3M+PHILIPPINES

2M+MALAYSIA

1M+SINGAPORE

2M+SAUDI ARABIA

23M+BRAZIL

124M+UNITED STATES OF AMERICA

12M+CANADA

34M+INDIA

7M+AUSTRALIA

1M+NEW ZEALAND

4M+SOUTH AFRICA

2M+UNITED ARAB EMIRATES

20M+UNITED KINGDOM

11M+FRANCE

8M+ITALY

2M+BELGIUM

1M+DENMARK

4M+TURKEY

6M+NETHERLANDS

2M+SWEDEN

8M+SPAIN

16M+CHINA

414M+ Membersworldwide

+2 New members per second

4

STAY INFORMEDthrough professional news and knowledge

CONNECT with the

professional world

GET HIREDand build your

career

LinkedIn empowers members to connect to opportunity

© 2016 LinkedIn Corporation. All Rights Reserved. |

Create economic opportunity for every member of the global workforce

Our vision

© 2016 LinkedIn Corporation. All Rights Reserved. |

Realize your dream job

Find work Be great at what you do

© 2016 LinkedIn Corporation. All Rights Reserved. |

Connect talent with opportunity at massive scale

Our Core Value Proposition

© 2016 LinkedIn Corporation. All Rights Reserved. |

THE ECONOMIC GRAPHMembers Companies Jobs Skills Schools Updates

Next Generation Recruiter

The next generation of Recruiter

Why did we re-imagine Recruiter? Because today, finding and engaging talent can be hard and time consuming.Recruiters got into recruiting to hire amazing people for their company, and in the process, change lives. But somewhere along the line, finding talent became so time consuming that recruiters stopped spending as much time doing what they love.

1

2

4

Identifying the right requirements for the role is tough; you can easily forget what skills or traits are important.

Translating those requirements into an effective search can be challenging; building and modifying the search is hard, and boolean is unforgiving.

Once you’ve executed the search, there are sometimes thousands of results and the list can feel endless. Prioritizing the right candidates to reach out to can feel impossible.

3 Sometimes you know who you want to find, but you just can’t put it into words. Or the hiring manager tells you to find someone like x.

Key Challenges:

How does the next generation solve for this?The next generation of Recruiter offers a simplified, intuitive Recruiter experience that empowers anyone to go from searching to hiring in less time. It does this through 3 key benefits:

Search faster: Find top talent in less time, with an intuitive search experience

Uncover hidden talent. Use dynamic search suggestions to expand and refine your search in new ways

Prioritize warm leads: Identify candidates who are more likely to engage with your company

Key benefits:

Hero Banner

To learn the new tool

Launch the next generation of Recruiter

Key words

There are 4 main feature enhancements:Search fasterGuided search A streamlined search bar gives you a quick, simple, and flexible way to start your

search. Type in a keyword or job title to trigger a smart drop down that will help you structure your search.

Recruiter then learns from your search behavior to instantly suggest locations and skills that are most relevant to your search criteria.

“Find more people like…”

Create a search based on an ideal candidate, without having to describe them in detail. Simply enter a name, and Recruiter will build the complex search to find more candidates like them.

*Not available for RLite

Uncover hidden talentSmart suggestions The new search results page populates with the search criteria you’ve already

entered, and provides suggestions for additional related terms to help you expand or condense the scope of your search. You can easily edit your search and see live search results.

Prioritize warm leadsSpotlights New search spotlights allow you to zero in on those particular candidates that have

engaged with your company or may be more likely to engage. *Not available for RLite

Search Faster

Uncover hidden talent

Prioritize warm leads

Find great talent, faster

Guided search gives you flexible options to structure your search

Search by a job title, based on your keywords

Search by a suggested ‘ideal candidate’ who is

relevant to your keywords

Search by job title, ideal candidate, or Boolean

Search by job title to leverage relevant location and skills suggestions

Enter as many skills as you need to tailor your

search

Choose from the top skills that are trending

for the job title – or select them all!

See how many results you’ll get as you enter and refine your search

38 Filters

Easily “Find more people like” your top talent

Simply enter the name of your ideal candidate

Recruiter suggests relevant profiles from your

network

Recruiter builds a complex search based on the profiles of your ideal candidates

Search fields are automatically filled based on your ideal candidates’

key attributes

See what criteria went into the search, and edit directly as you see fit

Uncover new talent

Intelligently refine your search with smart suggestions

Dynamically refine your search within the search results page

Access all advanced search filters

Expand or narrow your search using smart

suggestions

Cross-field suggestions offer additional search criteria you may not

have considered

Prioritize the right talent

Spotlights quickly identify warm leads from within your search results

Spotlights allow you to easily filter results for

candidates who are likely to engage

Additional candidate information appears on

their results card

Spotlights vary based on different types of relationships and

interactions on LinkedIn

Sponsored Jobs

Sponsored Jobs allows you to target more relevant candidates faster

Strategic Sourcing and Pipelining

Personalized Job Targeting

Talent BrandDevelopment

SOURCE TALENT

© 2016 LinkedIn Corporation. All Rights Reserved. |

Not all jobs are created equal; Sponsored Jobs help fill your most important roles faster

Financial Analyst Software Engineer Sales Operations

Senior Engineer IT Administrator Sales Director

SPONSORED JOBS

Job targeting begins right on the homepage

Industrial Engineer

3V SIGMA S.p.a.

Industrial Engineer

3V SIGMA S.p.a.

Industrial Engineer

3V SIGMA S.p.a.

JOB TARGETING

James Davis

500+ Connections

2nd

Industrial Engineer

As seen by:

Your ideal passive candidate

Showcase your most important jobs to the best talent

You control how often your job appears in sponsored placements across LinkedIn – including mobile

Sponsored Jobs can get 30-50% more applicants!

LinkedIn

LinkedIn

Industrial Engineer

LinkedInIndustrial Engineer

DimensonIndustrial Engineer

JOB TARGETING

James Davis

500+ Connections

2nd

Industrial Engineer

As seen by:

Your ideal passive candidate

Bring the power of LinkedIn’s targeting to pay per click

Decide how often jobs appear in the topslot by setting your bid and budget

Track success right in Recruiter or in your ATS

Cost per click: Amount you pay when candidate clicks to

view your job

Budget: the maximum amount you will spend on

this job

JOB TARGETING

Candidates experience

How to find an opportunity on LinkedIn

Active Candidates

How to find an opportunity on LinkedIn

Passive Candidates

Like a new job appears to candidates

Title

Job Description

Recruiter

Application

Sharing

Inmail to candidates

ApplicationComparison with yourpeers

Picture ofthe company

Where employees coming from

AvarageSalary

Post detailsPeople you could know

Who is in the potential team you could join

Apply

Send your profile

Send your profile

LinkedIn mobile app

Find people and jobs quickly with more intuitive search.Connect with other LinkedIn apps to increase your chances to succeed!

LinkedIn Referral

It starts with LinkedInTalent is influenced by multiple touch-points

across the candidate journey

Applied

Prospect

Hire

Unaware Interested

Aware Considering

LinkedIn engages the entire spectrum of talent

Applied

Prospect

Hire

Unaware Interested

ConsideringAware

You can increase your recruiting efficiency by engaging talent every step of the way

Branding Sourcing

Build awareness and interest among qualified

talent pools

Leverage relationships that talent has with your

company

Referrals

LinkedIn Referrals offers a comprehensive approach to unlocking the value of employee

networks

Recruiter

Employee HR Leader

56

…Equip RecruiterUsers…

…Equip RecruiterUsers…

Automaticallyengage employees…

Automaticallyengage employees…

…EmpowerAdmins

LinkedIn Referrals unlocks your employees’ networks to help you build a world class team

…EmpowerAdmins

57

Employee Journey

Teresa Walsh

Employee Journey

Employee Journey

Employee Journey

Employee Journey

Employee Journey

Employee Journey

Employee Journey

Candidate Journey

Kevin Arnold

Candidate Journey

Candidate Journey

A couple days later, we go back to our employee Journey

Teresa Walsh

Employee Journey

Employee Journey

Recruiter Journey

Tim Kraft

Tim’s view of the requisition in Acme Co.’s ATS Employee Journey

Employee JourneyTim’s view working in LinkedIn Recruiter

Employee Journey

Admin Journey

Leigh

Admin Journey

To sum up

What we have seen today

• Next Generation Recruiter

• Sponsored Jobs

• Candidates experience

• LinkedIn mobile app

• LinkedIn Referral

Appendix

ResourcesLinkedIn Referral https://

business.linkedin.com/talent-solutions/employee-referrals-me

LinkedIn Talent Blog https://business.linkedin.com/me/talent-solutions

LinkedIn Recruiter https://business.linkedin.com/me/talent-solutions/recruiter

Next Generation Recruiter Video https://youtu.be/GbGffFCR7jU?list=PLoBbPuCYnPF9fFwCowSO-gQdqSHrb4C_0

New LinkedIn App http://www.slideshare.net/linkedin/our-new-linkedin-app-is-here-making-it-easier-than-ever-to-stay-in-touch-with-the-people-and-information-you-need-to-be-successful