tuesday, august 23, 11 - drupal · hollywood screenwriting and the drupal development process...
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Tuesday, August 23, 11
DRUPALCON LONDON 2011
Hollywood Screenwriting and the Drupal Development Process
George DeMet
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Managing audience expectations
Tuesday, August 23, 11
Photo by Joe Meyers
Managing audience expectations
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The cost of failure• Budget: $115 million
• Box Office: $10 million
• Production began before the script was finished.
• Bankrupted Carlco Pictures.
• Deprived audiences of pirate movies for almost a decade.
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The Hollywood Storytelling Formula
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The Three Act Hollywood Structure (Syd Field, 1979)
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The Three Act Hollywood Structure (Syd Field, 1979)
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The Three Act Web Development Cycle?
Discovery and Design
Development Quality Assurance
Beta ReleaseFunctional Spec and Design
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Tuesday, August 23, 11
Act One: Discovery, Strategy, and Design• Listen to the client; involve all stakeholders
• Develop a feature narrative
• Wireframe
• Style Guide
• Key personnel: Strategist, Tech Lead, Designer (or UX), Project Manager
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Feature Narrative
• Narrative document that outlines site functionality and the technical approach to implementing it in Drupal
• List of all the features associated with the project, with level of effort associated with each one
• Key decision-making tool for clients when prioritizing features against budget and timeline
• Tool for developers to understand the project
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Tuesday, August 23, 11
Wireframes• Helps the designer understand what functionality
will be on the site and how it will work
• Helps the developer understand the context for the site’s functionality
• Helps the themer understand what regions will be used on the site before they start building
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Tuesday, August 23, 11
Style Guide• Key design deliverable
• Annotated document that describes:
• Layout
• Branding
• Typography
• Navigation
• Media and other elements
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Tuesday, August 23, 11
Act Two: Development• Progressively build out features and functionality in a version-
controlled development environment.
• Leverage base installations (“distributions”) and theme frameworks (like Zen).
• Iterate frequently, push code to client staging environment on a pre-determined schedule.
• Daily project scrums, (at least) weekly client status reports with burn rate.
• Key personnel: Tech lead, front-end developer(s), project manger (strategist and designer are still involved).
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Act Three: Quality Assurance• Populate content, continue to refine front and back-
end, based on feedback
• Validate that site meets design, functionality, and business goals
• Provide client with orientation, training and documentation
• Move the authoritative copy of the site to the staging environment
• Key personnel: Tech lead, strategist, designer, project manager
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Tuesday, August 23, 11
Tuesday, August 23, 11
So, this is all awesome, but ...
... life is more complicated in reality than it is in the movies
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The Sleeper Curve (Steven Johnson, 2005)
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Tuesday, August 23, 11
Photo: www.loremipsum.com
Non-Submersible Units• Technique pioneered by Stanley
Kubrick, also used by Tarkovsky and Tarantino
• Narrative is boiled down to 6-8 essential story parts.
• Units are strung together in a logical order; audience is trusted to make connections
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NarrativeFlow
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In a good agile process• Tasks are broken down into tickets, which are
worked on in a logical order.
• Features are released progressively in cycles.
• Each release cycle builds on the work that came before it.
• Work is done by small, collaborative teams
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Every James Bond Movie in 30 Seconds
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Tuesday, August 23, 11
Photo: www.loremipsum.com
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Tuesday, August 23, 11
Photo: www.loremipsum.com
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Tuesday, August 23, 11
Tuesday, August 23, 11
Tuesday, August 23, 11
Photo: www.loremipsum.com
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Tuesday, August 23, 11
Tuesday, August 23, 11
Tuesday, August 23, 11
Why does Bond work?• New characters, settings, and situations can easily
be added to the formula.
• The Bond films change over time to mirror real-life events in our own world.
• The formula isn’t set in stone and can still deliver twists and turns.
• The Bond franchise delivers an experience that meets audience expectations
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Elements of a successful Drupal platform• It can be customized to meet specific use cases.
• It can be added to and extended over time.
• It can be used in non-obvious ways.
• It delivers a consistent experience that meets user expectations.
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Thanks!George DeMet@gdemet
Palantir.net@palantir
Any questions?
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THANK YOU!
What did you think?Locate this session on the DrupalCon London website:http://london2011.drupal.org/conference/schedule
Click the “Take the survey” link
Tuesday, August 23, 11