tucson marketing plan

15
For the Fry Residence 10831 E. Upland Dr Tucson, AZ 85748

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Page 1: Tucson Marketing Plan

For the

Fry Residence

10831 E. Upland Dr

Tucson, AZ 85748

Page 2: Tucson Marketing Plan

Debby Bonisolli• Owner/ Broker• Certified in Commercial

Real Estate• Investment Property• 1031 Exchanges• Commercial Leasing• High End Investor

Renovations• Condominium Conversions• Common Sense & Problem

Solving Skills• Member of National

Association of Realtors• Member Tucson/Arizona

Assoc. of Realtors

Page 3: Tucson Marketing Plan

Roger Bonisolli• 30 Years Vice

President/Technology Officer with Fortune 500 Company.

• 30 Years Design, Engineering & Construction.

• Business in Home Interiors / Design / Renovation / Antique Home Restoration.

• Master Craftsman in Custom Interior Design / Build.

• His Skills in Marketing, Organization, Discerning Eye for Detail .

• Discriminating Taste have helped Buyers and Sellers obtain their goals.

• Member of National Association of Realtors.

• Member Tucson/Arizona Assoc. of Realtors.

Page 4: Tucson Marketing Plan

Marketing Process

Internet Exposure

Websites• www.simplytucson.com• www.realtor.com• www.azstarnet.com• www.tucson.com• Yahoo.com

Page 5: Tucson Marketing Plan

• Reach the widest audience of potential buyers

• Produce activity to attract the best buyer willing to meet a your terms, price and desired closing date

• Monitor traffic that results from our online marketing plan

• Study the results and adjust accordingly and get your a home SOLDSOLD

ONLINE MARKETING PLAN OBJECTIVES

Page 6: Tucson Marketing Plan

A survey of home buyers who

recently moved asked:

“Do you think the internet is

becoming more important than print

advertising to market a home?”

YOUR HOME’S PRESENCE ON THE INTERNETIS NOW MORE IMPORTANT

YES – 94.3%

NO – 4.7%

Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008

Page 7: Tucson Marketing Plan

buyers are now here

2002: Internetsurpassed print ads

2004: More buyers found their home on internet than from signs

2008

NAR 2008 PROFILE OF HOME BUYERS & SELLERS

FACTS ON WHAT IS WORKING AND WHAT IS NOT

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

Page 8: Tucson Marketing Plan

TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions of minutes)

Your home will be on REALTOR.com® - where more consumers spend

more time

Source: comScore Media Metrix January-October 2008

Page 9: Tucson Marketing Plan

Because REALTOR.com® has millions of listings…

I will make yours stand out

Page 10: Tucson Marketing Plan

• Your home will be more visible to buyers

• I receive customer leads directly so I can personally respond to buyers

• There are additional enhancements I can add to your listing to show off the best features

SHOWCASE LISTING ENHANCEMENTSMARKETING SYSTEMSM

Page 11: Tucson Marketing Plan

What SHOWCASE LISTINGENHANCEMENTS do to help sell your property.

• More exposure for your property

• Up to 25 jumbo photos

• Listing video tours

• Promote open houses

Page 12: Tucson Marketing Plan

FEATURED HOMES™ MARKETING SYSTEMSM

FEATURED HOMES™

Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website.*

*Source: comScore Media Metrix January-October 2008

Page 13: Tucson Marketing Plan

• I know that the best way to sell your home is to attract as many buyers as possible, so that you have a better chance of finding the one who can offer you the best price, terms and closing date

• My advertising position on REALTOR.com® is working 24 hours, 7 days a week bringing buyers to me

FEATURED AGENT™ MARKETING SYSTEMSM

CAPTURING BUYERS ON REALTOR.COM®

Page 14: Tucson Marketing Plan

MY COMMITMENT TO YOU

• I am accountable

• I will follow-up with traffic reports

• You will see the results

• We will work together to meet

your goal to sell your home at the best price and terms

Page 15: Tucson Marketing Plan

Team Bonisolli Selling Your Home

• Real Estate Consultants acting on your behalf

• Accurate Home Pricing• Professional Staging

Appointment• Extensive Customized

Marketing Plan• Proven experience with

Contract Negotiations• Excellent Reputation with

fellow professionals• We Put Your Needs First