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1 Challenge the future University on Weibo TU Delft Student Ambassador China: Cheng Zhong, Di Fang

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1Challenge the future

University on WeiboTU Delft Student Ambassador China: Cheng Zhong, Di Fang

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November, 2012

April, 2015

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0 fans

5200+ fans

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Why TU Delft is on Weibo?

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Why TU Delft is on Weibo?

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Why TU Delft is on Weibo?

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Why TU Delft is on Weibo?

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Why TU Delft is on Weibo?

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How did we create our official account?

Create an account

Verify account*

Launch

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How do we maintain Weibo?Contents

• We mainly keep the same content as our Facebook account, usually there will be 1-2 posts from Facebook everyday.

• We help to promote TU Delft events happen in China.

• We forward posts related to TU Delft.

• We deal with messages from people.

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How do we maintain Weibo?

• Announce changes about application procedure

1.Fundamentals: Precise information and quick response

Answer&Repost

Question in comments

Original Post

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How do we maintain Weibo?

• Promote events and help to speed up communication

1.Fundamentals: Precise information and quick response

Website Link

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How do we maintain Weibo?

• Answer questions and help to reach people

1.Fundamentals: Precise information and quick response

Here is an ID card from TUD!

It is mine!

Barcelona

Delft

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How do we maintain Weibo?2. Academic reports

• Promote MOOC courses

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How do we maintain Weibo?2. Academic reports

• Flight Test from Aerospace faculty

Video Link: Not Youtube but Youku

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How do we maintain Weibo?

• Response to MH17 air crash

3. Respond to special situation

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How do we maintain Weibo?

• Response to MH17 air crash

3. Respond to special situation

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How do we maintain Weibo?4. Some interations with followers and other accounts

• Forward followers’ nice posts about Delft

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How do we maintain Weibo?4. Some interations with followers and other accounts

• Forward Eindhoven University’s post about our cooperation

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2. What is the difference between Weibo and Facebook/Twitter?

• Threaded Comment• Rich Media• Micro Topics• Trends Categorization• Verified Account & Hall Of Celebrity• Medal Reward System• More Style Templates• Weibo Event

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3. Impact• Some popular posts

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3. Impact

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Thank you!TU Delft Student Ambassador China: Cheng Zhong, Di Fang