ttyfu v7-angelpadorg
TRANSCRIPT
The RTFM of Usability
@uxrick@angelpadorg
Sep/28/10
Cast
Eng
Product UX
User
Thanks to Braden Kowitz for smiley graphics
http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html
http://www.all-tribes.com/eng/catalog/rtfm-vol2-girls-mastic-p-51.html
Read The Fantastic(?) Manual
How do I get CNN in MS-Office?
Go away. RTFM!
Unfortunately real people don’t RTFM 1. F != “Fantastic” 2. Easier to bug the local techie 3. Better things to do
http://www.flickr.com/photos/juandesant/2320949867/
Unfortunately real people don’t RTFM 1. F != “Fantastic” 2. Easier to bug the local techie 3. Better things to do
http://www.flickr.com/photos/juandesant/2320949867/
Usability
time!
TTYFU co-creation credit: Dave McClure Pic: http://www.flickr.com/photos/victoriapeckham/164175205
How do we make our product usable?
TTYFU co-creation credit: Dave McClure Pic: http://www.flickr.com/photos/victoriapeckham/164175205
Talk To Your Fantastic(?) Users
Go away!
TTYFU!
How do we make our product usable?
http://www.sensible.com/rocketsurgery/index.html
TTYFU = “Usability” + Field studies + Surveys + Metrics ++Greatstarting point
Unfortunately real startups don’t TTYFU
1. Lack of time 2. Lack of money 3. Too shy 4. “Launch and see” syndrome
http://www.flickr.com/photos/dunkv/97119622/lightbox/
Unfortunately real startups don’t TTYFU
1. Lack of time 2. Lack of money 3. Too shy 4. “Launch and see” syndrome
What is the
“Hello World”
of TTYFU?
http://www.flickr.com/photos/dunkv/97119622/lightbox/
TTYFU W/O TTYFU**Talk To Your F... Users Without Talking To Your F... Users
%^&*!! WTF?
Eng
Product
bash% man ttyfuw\/ottyfu
Simulate a target user! - Simple & quick - Catch issues early
Not a substitute for TTYFUbut a useful compliment ...
Structured UX Review
Simple Process 1. Choose a Target User 2. Identify their goal 3. Step through UI to achieve goal (& note problems)At each step ask: “What would they do next?”
User: My Mum (Mom) Goal:
I want to donate some money to my son’s sponsored bike ride
Example
Step 1
Step 1
Not personalized
Very wordy
Buried call to action
Step 2
Step 2 Again, easy to
miss call to action
Distracting animationsDistracting navigation
Very wordy
Step 3
Exercise for you!
Step 4
Exercise for you!
Iterative “small-n” user studies - Involve entire team - Again, start early - Cover entire lifecycle
Triangulate findings with metrics
Bonus points: TTYFU
hi!hi!
Startup UX Bombs - “New Users”
How to provide users with a “challenging” first experience in 5 easy steps!
%^&*!! WTF?
Forget about how users get to your landing page
Startup UX Bombs - “New Users” #1
No clear call-to-action on every step of the new user flow
Startup UX Bombs - “New Users” #2
Provide a long, drawn-out signup form
Startup UX Bombs - “New Users” #3
Startup UX Bombs - “New Users” #4
Post-signup, dump users on the Account page
Startup UX Bombs - “New Users” #5
e.g. Don’t tell user its out of stock until they checkout
Don’t do QA of all end cases in your conversion flow
Startup UX Bombs - “New Users” #5
Its not just startups who make these mistakes
See http://bit.ly/bccatS
Recap TTYFU!
No money? No time? Too shy? - Start with a structured UX review- Choose target user and goal- Step through flow systematically- You will learn loads (promise!)- Then TTYFU
GO FORTH & TTYFU!Rick [email protected]@uxrick