ttsl research

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TTSL Business solutions - research 1.Business Continuity An effective design and management of enterprise’ infrastructure along with the preparedness for addressing a pandemic situation is crucial to a business continuity strategy. TTSL can partner with enterprises and work collaboratively in  planning network redundancies, load balancing, enabling network storage and restoring services, thus providing a complete business continuity solution. TTSL’s business continui ty solutions include c utting-edge Enterprise Data services , and pan-India, Fixed Line voice services. 2.Data Centers TTL provides its customer with the highly available infrastructure  backed by redundant facilities, security and various other services which are necessary to conduct customer’s business with greater efficienc y and improved availability. Product description: Co-location service is a type of service where multiple customers  place their mission critical equipments in a state-of-the-art data center which allows customer to retain full ownership, management and control of their IT Infrastructure. TTSL Data Center offer a Space, redundant power and HVAC while customers bring their IT equipments and management of IT equipments is taken care of by customer themselves.

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Page 1: Ttsl Research

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TTSL Business solutions - research

1.Business Continuity

• An effective design and management of enterprise’ infrastructurealong with the preparedness for addressing a pandemic situation is

crucial to a business continuity strategy.

• TTSL can partner with enterprises and work collaboratively in

 planning network redundancies, load balancing, enabling network 

storage and restoring services, thus providing a complete business

continuity solution.

• TTSL’s business continuity solutions include cutting-edge

Enterprise Data services , and pan-India, Fixed Line voice services.

2.Data Centers

• TTL provides its customer with the highly available infrastructure

 backed by redundant facilities, security and various other services

which are necessary to conduct customer’s business with greater 

efficiency and improved availability.

• Product description:

Co-location service is a type of service where multiple customers place their mission critical equipments in a state-of-the-art data

center which allows customer to retain full ownership,

management and control of their IT Infrastructure.

• TTSL Data Center offer a Space, redundant power and HVAC

while customers bring their IT equipments and management of IT

equipments is taken care of by customer themselves.

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3.Leased Line

We have pan India coverage with 80k Kms of optical fiber available Our Lease Line service offers highly available, reliable,

secure and scalable connectivity through leased circuits to

enterprises with large communication requirements.

• An exclusive connectivity service, this service is delivered on our 

seamless Optic Fiber Rings with PAN India Coverage. It enables

you to combine a variety of telecommunication applications,

including point-to-point voice, high-speed data, and video and fax

transmission.

• Lease Line connectivity from TTL is an ideal solution for 

connections that are time and/or content sensitive as well as for 

establishing an integrated network to handle a variety of functions

within an organizations wide area network.

• Since the TTL’s Lease Line bandwidth is dedicated, you have total

ownership of the network, which guarantees security. It is highly

reliable, especially for mission-critical applications where there is

no scope for errors and minimal delays in data transfer.

4.Internet Leased Line

Speed in Gigabits is what you need to break all

barriers.

• Tata Indicom Enterprise Business brings you Internet Leased Line

 – a TL 9000 Certified Product which provides your organization a

 permanent high-speed connectivity to internet.

• Internet Leased Line offers a high performance, carrier grade,

dedicated connection, which gives you an individual, permanently

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assigned, uncontested connection or ‘port’ on Tata Teleservices

Internet backbone network 

• Internet Leased Line an internet service offers a premium range of 

services which equips your Enterprise with dedicated and high

 performance IP connectivity for running your mission criticalapplications over the internet.

Internet Leased Line Product Range

Further to customize the internet speeds for your

enterprise,

1. Standard ILL

2. Premium ILL

Bandwidth

Denominations64 Kbps to STM1 and above

Concurrency Ratios 1:1, 1:2 and 1:4

CPE Interfaces V.35, G.703, DS3 and STM1

Local Loop Leased Line, Metro Ethernet, Radio Link,

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Copper Pair, Fiber 

5.The Managed PBX Service

A private branch exchange (PBX) is a telephone exchange that serves a particular business or office, as opposed to one that a common

carrier or telephone company operates for many businesses or for 

the general public. PBXs are also referred to as:

PABX - private automatic branch exchange

EPABX - electronic private automatic branch exchange

Tata Indicom introduces India’s first managed PBX in association with

LG Nortel amongst private fixed line operators. The two world class products LG Nortel PBX system & Tata Indicom digital PRI’s offered

through this comprehensive alliance is designed to address the key

concerns that enterprises face when sourcing for an appropriate

telephony solution – providing business a cost effective , all in one

option that can be easily implemented & readily managed to ensure the

 performance of your organizations critical communications.

Voice and IP convergence for future proof communication platform

LG Nortel's Aria advanced digital communications architecture merged

with the latest in VoIP technology and advanced business applications

offers an unparalleled solution to your ever evolving business needs.

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6.Audio Conference Service

Tata Indicom Audio Conference Service is an instant conference service

and can be easily availed through a phone call.

Benefits 

• Instant & Easy to avail - Just a phone call away

• Increase in executives’ productivity

Permits frequent, multi-party interactions• Zero Capital investment

Business Users 

• Sales & Marketing professionals – Sales reviews, performance

measurement, strategy discussions

• Management – Reviews, New developments in company, company

 performance announcements

• Project teams – For discussions on the progress of the projectamong team members and client

• Human resource – New HR initiatives, policies, announcements

• Annual General body meetings – Performance of company,

developments

• Finance – Budget & finance meetings

International Toll Free Services (ITFS) on Tata Indicom Audio

Conference Bridge

International Toll Free Services (ITFS) is our new services to all our 

exiting Tata Indicom Audio Conference customers. With this feature,

users across the globe will have a toll free access to our audio

conference bridge based in India.

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ITFS offers a unique number in an international location, through which

your caller can reach you in India free of charge. It enables your 

customers, employees, engineers on IT Projects or consultants, travelling

or based in international locations, to contact your organization free of 

cost. The inbound international call charges can be easily paid by your company in Indian Rupees

Benefits to the Customer

• Call rate and billing in INR 

• Savings on international currency

• Accurate itemized billing

• Quality and reliability of service

• 24x7 customer support

Benefits to the International participants

• Convenience of a single number access from any country

• Toll Free access to reach India

• Standard dialing plan

• Superior voice quality

7.About Insta Conference

Insta Conference refers to an impromptu audio conference with a pre-

established group of people. The Insta Conference subscriber 

initiates an Insta Conference by calling a pre-assigned number. The

Insta Conference server then makes outbound calls towards each of 

the participants. As participants answer, they are placed into a

conference with the subscriber.

Insta conference service is an outbound audio conference solution. This

is a Value Added Service, which is offered at Zero Rental and pay

 per use charges. By dialing a single number, from their registered

 phone, TTSL subscribers will be able to simultaneously reach a

group of pre-defined users. This service is offered to Indicom

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mobile, Landline, Walky, Walky 10 and Docomo postpaid

connections.

Features

• Reservation-less and PIN less conference service

• Instant dial out to a pre configured set of people

•  No scheduled conferencing required.

• Easy management of conference groups and see real time view of a

running audio conference via Web Portal.

Benefits

• The subscriber can have as many participants on the call as is the

number of available ports.

• Ability to add members to an active Mobile Conferencing call.

• Eliminates need to buy expensive hardware dialers that have

limited lines and slow delivery times.

• The subscriber can also initiate the conference from any phone,

mobile or land-line, which can be subscribed to any service provider 

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8.Wireless VPN Offers Wireless Packet Data Service

Tata Teleservices introduces Wireless VPN Data, a fully scalable andeasily manageable wireless packet data service for your corporation. Get

connected using any CDMA wireless devices provided by Tata

Teleservices like fixed wireless phones, PCMCI cards or even CDMA

modems and enjoy the benefit of authorised access to your corporations'

 private network i.e. mails, Intranet services and other applications in a

secure way.

Unmatched Convenience

• Tata Teleservices offers a managed wireless packet data service,

which ensures that your corporation scales connectivity on a

shared infrastructure with the same functionalities as can be

enjoyed on a private network.

• Tata Teleservices CDMA 1x packet data network provides highly

secure data access speed of up to 153 Kbps (average 35/40 Kbps).

• With a meshed backbone across the country, the wireless CDMA

1x provides redundant connectivity across different cities in theroaming coverage area of Tata Teleservices. Also your access to

enterprise's private data network can be customised in a secured

environment.

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9.Intelligent Meter Reader

Intelligent meter reading (IMR) is evolution of conventional automaticmeter reading solution with enhanced features and capabilities. The

solution not only provides meter reading on near real time basis but also

 provides tamper/event alert incase of any occurrence of same tempering.

Features

• The solution is completely scalable and can transmit meter data up

to 200K modems in few hours (4-5 hours). On an average it takes

3-4 minutes to download all data to server from modem

• The polling frequency and scheduling is completely flexible from

30 minutes till few days

• The solution is compatible with all makes of meters including

Secure, L & T and Elstar Meters makes.

• The meter data can be read as per schedule configured or on the

fly.

• The data integrity / authenticity / security for meter date are

maintained all through and can be directly integrated with

AMRDA and billing server.

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Benefits

• The solution is simple to deploy and is scalable and do not requireadditional PRI / E1R2 and modem banks making administration

simple

• Instantaneous data along with Temper Alerts on Push based model

along with graphs are received after every 10 mins (Customizable).

• All meters can be read automatically in few hours instead of 5-7

days of manual efforts

• Helps to detect any tampering and generates digital proof incase of 

tampering.• Pre paid billing (Near real time Billing)

• SMS and email notification on over drawl of power / credit limit

expire

• Remote disconnection of meter incase of i.e - over drawl of 

 power / tampering / payment not received

• Can be extended to intelligent load shedding

Other services:

10.Point of Sale Solution

11.Mobile application with regards to corporate solutions.

12.Blackberry integrated application for you company.

13.Solutions on sustainable growth of your organization.

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TTSL’s PRODUCT FOR THE MASSES – MARKETING

RESEARCH

TATA WALKY

Tata Walky was

created out of an idea

and a firm belief that

landline phones can be

and do a lot more than

their conventional

roles. Combiningeffortlessly the

functionality of a

mobile and the

stability of a landline,

Tata Walky has changed the way families perceive and use landlines.

With mobile telephony breaking all barriers of communication, it was

high time that landlines catch up. Tata Walky perfectly bridges this gap by offering features like

• Wireless connectivity

• Instant activation

• Stylish models

• Attractive tariff plans

• Postpaid and Prepaid facilities

All these features, combined with the Tata promise of quality andcustomer satisfaction, make the Walky a favourite with families, as well

as businesses looking at more value for their money.

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( focus on family bonding)

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TATA PHOTON WHIZ

 

STAY CONNECTED WHEREVER YOU ARE

Stay connected to the internet from the comfort of your home, office or 

wherever you are with Tata Photon Whiz. Presenting Tata Photon Whizthat can function as a wireless internet modem as well as a mobile phone

The Internet Advantage

• Tata Photon Whiz offers data transfer and access to internet at

speeds up to 153.6 Kbps. Just switch on your desktop / laptop and

get connected, so that you don’t miss out on any critical

information even when you are on the move.

• Connects directly to the Tata Indicom network (20 circles and

3500 cities) with easy installation and activation.

• Actual internet speed will depend on multiple factors like time of 

the day, number of simultaneous users, web page accessed etc.

(Focus on Offers/cost effectiveness)

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TATA PHOTON PLUS

Link for tata photon plus tvc

http://www.youtube.com/watch?v=95Sw_UyHW58

line – get speed get time

Tata Photon Plus is a High Speed Internet Access Service (HSIA) in

the form of a USB Modem offered by Tata Teleservices Ltd.

• It is a mobile internet connectivity which allows you to access

internet anytime, anywhere

• The speeds offered are

o Up to 3.1 Mbps (Downlink)o Up to 1.8 Mbps (Uplink)

(focus on super fast speed/ family and personal time)

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TATA INDICOM

TVC links 2011http://www.youtube.com/watch?v=IWsMWRI5SN4

http://www.youtube.com/watch?v=jUsATJcSnKs

line – suno dil ki Aawaz

(offers are always their selling point. Tvc – emotion driven)

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TATA INDICOM WIFI

Tata Indicom Wi-Fi network offers connectivity at more than 500

hotspots in India across major hotels, airports, educational institutes and

cafes. Tata Indicom Wi-Fi not only gives you access to a super fast

Internet Connection but also more than 150 Value Added Services like

Global Roaming, Net Telephony, Entertainment, Educational andBusiness services and much more.

Apart from having the largest number of Wi-Fi hotspots (over 500) in

the country, we also have the distinction of being the only member of 

the Wireless Broadband Alliance (WBA) from India. As an industry

leader, we are one of the first service providers in India. We serve in

- Major airports

- Hotels

- Cafes

- Hospitals

- Stadiums

- Educational Institutes

- Mobile showrooms

- Railway stations & more…

You can access our hotspots in India & abroad with your Tata IndicomWi-Fi account. If you do not have an account,

Hotspot link:

http://www.tataindicombroadband.in/hotspots_india.pdf 

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VIRGIN MOBILES

“Virgin Mobile” brand is India’s ‘first’ national youth-focused mobile

service. “Virgin Mobile” branded services are being offered to the

Indian consumers by Tata Teleservices through a brand franchise withVirgin Mobile. Virgin Mobile India will provide Tata Teleservices with

experience and expertise in designing, marketing and servicing of 

“Virgin Mobile” branded products for the youth segment.

Tag line – Think different / Think hatke

International print ads:

Indian Print ad

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TVC 2011

http://www.youtube.com/watch?v=qKqWWi7rpk0

http://www.youtube.com/watch?v=udUUtqPd9TY

(youth centric , wacky, unconventional)

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DOCOMO

Tata Docomo has been airing this simple, to-the-point and thought-

 provoking ad campaign "Keep it Simple. Silly!" (K.I.S.S).

 

DOCOMO 3G Stick 

Line – from the leaders in 3g / live the 3g life

TVC 2011

http://www.youtube.com/watch?v=msIClrClDIM

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DOCOMO 3g hub

Tata Docomo has launched a device called the 3G Wi-Fi Hub, a Dual-

mode device which works on both TATA Photon Plus CDMA and Tata

Docomo 3G network. The 3G Wi-Fi Hub is nothing but a pocket WiFirouter similar to the Vodafone MiFi and you can share your internet

connection with any device that is Wi-Fi enabled. We think it’s a pretty

interesting device as you can get reliable data access from either the

GSM network or CDMA network.

Tvc 2011

http://www.youtube.com/watch?v=cmr14m4dutY