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【專訪 五福旅遊總經理謝宏明】快速邁向資本與網路市場 五福仍堅信以「人」為本 【編輯室週記】為什麼打擊零團費這麼難? 【日本專題】看不見盡頭的成長線?2015臺灣赴日望破350萬人次! 【ITF】2015年台北旅展 11/6~9舉行 人氣上看35萬 【中國郵輪峰會】:中國郵輪市場巨大 但需要更好的分銷模式 【Agoda調查】:全球最難訂到優惠房價落在10月 【深入中國】進取的楚文化精神 閃亮于長江經濟帶龍腰

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  • CI Topics

    102511777-300ER

    Party in the Air 3

    201510

    121116()

    1.3,1882.18,8883.5,0886,388

    8,2454.6,188

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    1.2016131

    32iPhones6S4

    2.250%

    OFF201511302(HSBC)

    11301.City

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    5,00018,000()

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    20154

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    20152015 (A813) Party in the Air

    ()1.

    2016 ()

    2.a.300b.()

    700c.1,2003.201511211274.201511620163/31

    (201626210)

    () CI1.

    2016 ()

    2.a.400b.()

    900c.1,6003.201511/0611/27 (

    116119)4.20151192016331(20162

    6210)5.(//

    ///)

    ()ITF1.ITF4

    Samsonite(13,000)(///)

    2.2016

    3.2015116119 ()

    4.2015116201511275.20151192016215

    (201626210)

    2015 ITF

    201511/6()4/6()A(A813)

  • 02 TTN TAIWANVol.905

    ITF10/3020163/2710/2843

    3/2710/28

    10/30

    434322

    6

    183323

    1030201611

    114.6

    72200

    1,425

    1,690

  • Vol.905TTN TAIWAN 03

    6

    432

    6511521251611594

    410312121,500

    1112

    1112

    1112BA5

    &

    1112

    54323221

    102630 11

    1281254 21

    11/4

    11433053532433

    8

    ChrengSECOND

    11125

    11/411/4

    ITF2016

    7

    3,540

    18737

    Ingya Marine Garden

  • 04 TTN TAIWANVol.902

    OTAOTA

    ITB Asia420162017PC

    Editorial Opinion

  • Vol.905TTN TAIWAN 05

    (2015 TravelRave)

    38%52,50078.8%

    69%41%

    4

    1.32%3561%

    2.59%94%

    3.67%25%4.17%73%()

    Tourism Insight

    113

    20122101,00054%LCC

    95LCC10%

    13,000

    LCCLCC()

    LCC54%LCC54%

    41%41%9494

  • Travel Event

    [email protected]

    06 TTN TAIWANVol.905

    October 10

    2015.10.26 ()2015.11.4 ()

    4 Wed

    30 Fri

    28 Wed

    201610261430240B1

    26 Mon

    27 Tue

    102711303(521)

    2015102713:00-15:00(2) 10F90

    29 Thu

    93103014:00(13:00)31

    103014:00

    31 Sat

    1 SunNovember 11

    2015102813:00-15:00(3801)90

    2015102913:00-15:00(100)110

    114183045

    2 Mon 3 Tue

  • Vol.905TTN TAIWAN 07

    Special Report

    2015350

    26

    21Cruises Lines

    51Hotels Agoda10

    News ITF

    4849

    10People

    Marketing 4

    08

    Airlines 2015 (A813)ITF330 2/49 10/26MLB108,327()

    011216

    192005

    Tourism Insight 41% 94% LCC54%

    Contents

    TTNVol.905Travel Trend News26 OCT. 20151 NOV. 2015

    35,000 8,000

    50,000)

    e-magazine67.15%

    1

    2

    3

    (2015/3/1-2015/4/302)

    19,118/

    120,045

    3.21

    69.83%23.96%8.21%

    3.21P

    65.06%

    TTNTAIWAN

    James Shiihara

    Lion Wu

    Lion Wu 227Edward Tang 233Cherry Wei 228Wayne Huang 225Cindy Tung 247Fion Yang 230Jessica Wang 244Andy Wang 232

    0915-278286 0958-086889

    Joan Yeh 221Feliya Wang 220Linda Chen 235Howard Hsieh 231 219

    Daphne Chiang 236

    Vala Chou 246 Aaron Lin 215Necica Su 216

    Alison LinVicky Hsu

    Yoyo YuSunny Chang

    Leo Wang

    MPOTakayuki Suzuki 245

    Oct.1.19908438250022515-2999248 9010210F-2, 90, Sec.1 Jianguo N. Rd., TAIPEI,104 TAIWAN.022515-2999022516-08552516-0755E-Mailttnsales@jinns.com.tw

    www.ttnmedia.com

    04Editorial Opinion

    Southern News 52

  • 08 TTN TAIWANVol.905

    4MOU

    arketing

    4 TTN TEAM

    ITB Asia1021423

    77%

    22014170262015181462,97419%

  • Vol.891TTN TAIWAN 09

    11530

    1515

    12

    5

    15

    12

    Q&A2014800045

    2015+3O2OT2OTTV250

    20032.5

    860215

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    2003

  • 10 TTN TAIWANVol.905

    9146366""

    eople

    1988822277101960

    20

    2008

    200912009380707102009

    20070

    2013201620

    9/14914

    2

    PROFILE PROFILE EMBA EMBA

  • Vol.905TTN TAIWAN 11

    19881990 19912000 20012014 e 2015

    FITFITFIT

    FIT

    FIT

    1988 1990 1991 2002 20024

    2003 612004 2007 20072008 20082011 e2012 2013 2014 22015 914

    201131123

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    ee

    LINE Pay

    (B2BB2C)200

    2016

    whole sale

  • 12 TTN TAIWANVol.905

    TransAsia Airways

    ITF330 330 330

    102A330-3002016A330FIT

    330 ITF

    33013:0016:00330

    330-()

    A33010

    BUY

    111+328,000()

    112016131A33010304040

    20

    11Daily2A330

    A330-30011Daily2A330

    A330-30025530285

    201613120151112016131K336,588

    11A33033

    A330(M)1007-111

    K3310

    20161/31A33010

    11Daily2

    20161/31K6,58833

    10

    ITF13:0016:00330330

  • 14 TTN TAIWANVol.905

    5

    5A70%

    5+1(3,500)WIFI

    1984

    2

    80

    80012007

    (72001277)96

    5(wifi )()5VIP

    158(50)(50)

    50100RMB()

    PRODUCT FEATURE

    264.63(2.5.7)

    1. 2.

    3. VIP4.

    5.

    Tips

    1.(1,800)

    2.

    (1,500)

    GE 328 07:00 10:00 2.5.7 GE 327 11:00 14:00 2.5.7

    (A321)

  • 16 TTN TAIWANVol.905

    2

    2/49 10/26

    FIJI AIRWAYS

    330

    20162496420151026

    2/49 10

    Fresh

    64113046,800

    2V141111224

    46,800201611762348,8008651,80054,8002,500

    1111252,00013,4402

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    CX475 11:20 13:25 B777 2.5 FJ392 16:55 08:10+1 A330-200 1015 FJ391 09:20 14:50 A330-200 1030 CX400 16:35 18:25 B777 150

    (1.4.6.)

    837,000 19235-112233124

    18,2743301FJD=TWD15.5

    DC

  • 18 TTN TAIWANVol.905

    Airlines Update

    A330

    2015 5109Century

    Park Hotel2015122

    5

    1225134742451

    12A33012DailyFITMICE

    2

    107

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    10951A320

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    10 10/281.1

    1022673(2.5.)

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    3265

    [ ]313214A022718-0849

    (5)(6)

    12A330 Daily10/9

  • Vol.905TTN TAIWAN 19

    JTBAir DoJTBAIR DO11201124

    JTB1120

    /

    11:00 16:00 11/20 15:00 20:00 11/24

    AIR DO

    4

    4()

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    01. 2015 MLBChris Archer02. 203.

    JTB 11/20

    MLBMLB Baseball Park1017181256

    42015 MLBChris Archer

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    1022A380

    1025A380150

    1167-1133007-115500eXpertsApple iPad Mini7-1110001026A380()

    3

    10/25A380()

  • 20 TTN TAIWANVol.905

    11DJSI

    DJSI11124

    Alexandre de Juniac

    21

    ()()

    108,327()

    Airlines Update

    108,327201510151218201512293120161112220162143182016328318,327

    8,6658,8479,6489,79911,50210,92111,54716,80818,22132,388

    61612171121316

    1021112880LCC11817LCC31LCC

    2,798

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    102210102511:59

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    Jetstar Taiwan Facebookhttps://www.facebook.com/jetstartw

    11/28 3

  • CRU ISES

    CRU ISES LI NES

    LI NES

    Vol.905TTN TAIWAN 21

    Travel Weekly China

    2Arnold W. DonaldFrank Del RioMSCGianni Onorato

    10/12CruiseWorld ChinaArnold W. DonaldFrank Del RioMSCGianni Onorato300

    MSC 77

    Gianni OnoratoMSC5777MSC20165/1

    3Frank Del Rio

    20172Breakaway Plus

    63.454.5

    6621

    Arnold W. Donald

    2017AIDA24AIDA

    MSCGianni Onorato1

    MSC

    4CEO

    1020

    79OTA

    pre tourpost

    tour9010Fly Cruise60Fly Cruise

  • 22 TTN TAIWANVol.905

    11 14

    20165113051231313121130769,0006,00011

    1314,600718,6004

    2016511/30 18,600

    PRODUCT FEATURE

    20165186755182764435306521714

    2016527143

    2015515,000

    1 11305,00012313,000131,20002 131

    74,60063,90042,4003 113076

    79,00066,000

    4213,00067214,0007215,000

    1717

    5/185/276/4

    5/30

    5/21

  • ~5Hello Kitty.................. 30,800

    +......................32,900

    /....35,900

    ()/.................................. 31,900

    KITTYONEMOUNTN()() ......10,900+COMMON GROUND+BIBAP(3+1/) ....12,900

    WIFI

    .................. 30,800

    KITTY

    ~

    3 ,900

    +.............. 37,900

  • 2.05() .......................23,900KITTY....29,900

    KITTY51000 ............. 32,8001000 ............. 36,8001000 ............. 36,

    33,900 33,900

    (CI)WINE............................... 13,900(CI)()(/) 18,500

  • 26 TTN TAIWANVol.905

    pecialReport

    2

    LCCFIT

    2851930.7%2772015350

    805006

    LCC

    2015

    2015350

    11

  • Vol.905TTN TAIWAN 27

    350

    10.2510.275

    FIT

    LCC

    22

    44

    33

  • 28 TTN TAIWANVol.905

    /

    pecialReport

    1112

    881,90011312Daily12

    8119

    12LCC511Daily2A330LCC

    30LCC

    812GK1224Daily3K2

    3A320/A321

    /

    LCC

  • Vol.905TTN TAIWAN 29

    23

    192771,10030.7%1017 20Skynet AsiaJTBAIR DOJTB1120245/

    31114

    LCCFITLCC

    FIT12LCC33:LCCFIT

    5 2014 2015 2014 2015 9 9 19 19

    1,099,102 1,612,300 46.7 9,737,262 14,487,600 48.8 217,689 301,700 38.6 1,995,804 2,855,800 43.1 246,105 491,200 99.6 1,788,509 3,838,100 114.6 220,797 302,900 37.2 2,120,91 2,771,100 30.7 69,872 115,200 64.9 657,141 1,107,000 68.5 31,058 34,400 10.8 433,894 541,100 24.7

    JNTO

    20158 (%) 1,356 318,376 249,666 78.4 308 86,952 70,774 81.4 266 61,080 51,591 84.5 62 20,590 14,802 71.9 108 19,440 16,632 85.6 122 36,600 22,064 60.3 26 9,750 7,030 72.1 122 21,960 15,236 69.4 122 22,404 17,628 78.7 529 140,204 128,869 91.9 122 38,186 35,189 92.2 120 37,080 33,349 89.9 122 28,914 26,389 91.3 124 28,644 26,928 94.0 41 7,380 7,014 95.0 1,317 313,307 271,268 86.6 248 72,550 62,317 85.9 203 49,451 42,937 86.8 62 24,614 20,262 82.3 124 20,000 15,450 77.3 62 24,924 21,374 85.8 70 12,600 11,056 87.7 184 38,184 34,124 89.4 62 13,268 12,324 92.9 242 43,560 38,941 89.4 60 14,156 12,483 88.2 222 53,006 43,385 81.8 98 24,902 20,777 83.4 62 19,176 14,494 75.6 62 8,928 8,114 90.9

    325737-8002

    10251026102813171633

  • 5(/) 11/14.17.29.30 ............................................................. 29,900 5(/)11/17.30 ................................................................... 30,900 5(/)11/9.16.23 ................................................................. 29,900 5(/)12/5.6.13.16 ............................................................... 33,900 5(/)12/27.31 ................................................................... 34,900 5(/)12/9.16 .................................................................... 33,900 5(/)12/14.21 ................................................................... 32,900 5(/)11/8.22.27 ................................................................. 31,900 4(/)12/10.17.31 ................................................................ 24,500

    11/52311/52311/523

    2075 0993(02)2513-3016/3056

  • 512/4.8.11.15.18.221/5.8.12.16 ......................29,900 512/1.8.15.221/8.12..................................28,900 511/21.26 ..............................................32,900

    511/2812/5.12.19.251/9.15.16 .........................................32,900 511/4.11.18.2512/2.4.11.16.17.231/6.9.13.16.20 ......................32,900 511/2712/1.111/6.8.15.19 .............................................49,900 511/2312/22 .............................................................36,900 512/11.15.18 ..............................................................32,900

    512/4.7.11.14.21.251/4.8.9.11 ........................................................... 29,900 DIY 512/10.13.17.20.241/3.7.10.14.17 ........................................................ 32,500 MIHO 511/9.20.27.29.30.......................................................................... 33,500

    Gala 411/412/2.16.231/6.18 .......................................... 22,900BIOS 410/3012/3.10.17.19.24.291/7.16 ................................ 27,900

    512/6.13.15.20.241/5.10.14 ....................................... 31,900 512/10.17.22.271/3.7.12.17 ....................................... 31,900

    111/11

    1212

    (03)426-8973(03)525-3378(04)2259-9236(07)330-0888

  • 32 TTN TAIWANVol.905

    5

    2500

    (1117M)(1305M)573M2598M()(1308M)(2156M)

    20155

    5SPECIAL COFFEE AND COFFEE CUP()

    ()

    SEASONAL PRODUCT

    1.

    2500

    2.

    3. TOMAMU

    Tips

    TOMAMU 5

    TOMAMU

    TOMAMU

    TOMAMU1

  • 34 TTN TAIWANVol.905

    5

    MIHO

    38

    +

    OUTLET5

    1.

    2.

    3.

    Tips

    SEASONAL PRODUCT

    360

    12

    53

  • 36 TTN TAIWANVol.905

    303,300330

    19,90017,900

    -++E

    10/20 3999

    1112Southern Beach Hotel & Reasort43,999

    3

    32

    A330

    SEASONAL PRODUCT

    111120 23,00022,000 121229 210,00025,000

    1. 11

    A330303,300330

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    10211112

    Southern Beach Hotel & Reasort

  • 38 TTN TAIWANVol.905

    3

    5

    5

    5

    SEASONAL PRODUCT

    51

    6

    GO

    Bura Bura GO 43

  • Vol.905TTN TAIWAN 39

    /15151,455

    ()Mrs. Konkarn Wattanavrangkul()

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    10 2006

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    2015 ITF

  • 40 TTN TAIWANVol.905

    21457

    PRODUCT FEATURE

    4

    103015

    113810510012

    65

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    12Speed Champion Series

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    2.041.021.41.510.38

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    9122896

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    86

    223121

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    1130Apple iPad Wi-FiGalaxy Tablet Wi-Fi

    312/1

  • 42 TTN TAIWANVol.905

    PRODUCT FEATURE

    201512220151242620151256:15www.hell-of-the-marianas.com

    05:1505:45 06:15 09:15 50KPIC 13:15

    9100

    9 The 9th Hell of Marianas

    25/50/PIC75/Tan Goru

    20151127 60 (/) 20151127 85 (/)

    T-Shirt, 20151127T-Shirt

    PIC

  • 44 TTN TAIWANVol.905

    PRODUCT FEATURE

    201612

    44Party

    4253123252917

    1582016

    158B1/B22

    105129

    16

    16123

    62015

    11666

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    12 1517

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    17252

  • 46 TTN TAIWANVol.905

    PRODUCT FEATURE

    24

    2015

    415015510271112

    34

    77B2BC

    B2B242015B2B772016

    1~52016 ()

    B2B

    2001532015197002014107

    201415%7002016

  • Vol.905TTN TAIWAN 47

    10/27

    34~3

    (CelebrityTower)1000(Star Tower)600

    130(Golden Eye)8(151710100)

    4DDC(Batman Dark Flight)(7215150)(The House of Magic)

    (Franz Harary)(90400)

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    30(Cosmo Food Court)

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  • 48 TTN TAIWANVol.905

    ews

    201611/151994

    113

    10193039

    1133201242%20

    2021

    39

    Citadel Outlets, Los AngelesDestiny USAMall of AmericaShop America Alliance

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  • Vol.905TTN TAIWAN 49

    Klook 500Klook

    A500Klook

    Klook

    KlookAPP5 AppStoreAPP80

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    Klook (Asia Miles)(DBS)()

    200ITF

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    2http://www.taipeiitf.org.tw/Content/article.aspx?Lang=1&SNO=02000049

    41,0003,000414

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    10APP

    SPARarinJinda SPA20020

    3

    21

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  • 50 TTN TAIWANVol.905

    ews

    10/1

    1082015OPOP

    6

    OPOPOP2OPOP3131

    2108

    1545(

    DIY3001225

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    8-Come!Bikeday1115

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    580www.2015musicfestival.com.tw

    10

    Safar

  • Vol.905TTN TAIWAN 51

    3

    38

    19511

    5611

    9

    11641014

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    Agoda10Agoda.comTravel Smart Survey

    2014Agoda.com25Agoda.comJohn Brown

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    117

  • 52 TTN TAIWANVol.905

    News

    Southern News

    10/17-10/182

    3/28787-9

    TWD26003M20163/28787-9-777-200

    787-92252482-2-220488

    787

    Asia JV Simple

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  • Vol.905TTN TAIWAN 53

    News

    Hotel

    Travelport Travelport

    10/6Smartpoint10/2169

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    (2)

    Travelport118861350

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    2015

    News

    Hotel1

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    10/1620152016

    1,500

    ~

    3

  • 54 TTN TAIWANVol.905

    1081012

    15

    59

    estination

    15

    59

    2015

    2,000

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  • Vol.905TTN TAIWAN 55

    120

    01. 02. 03. 04. 05.Hip Hop 06.

    update

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  • Vol.905TTN TAIWAN 57

    7

    75 5

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    PRODUCT FEATURE

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    7

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    4266221

  • 58 TTN TAIWANVol.905

    ()

    hinaNews

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  • Vol.905TTN TAIWAN 59

    1910

    24

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    Contents

    TTNVol.905Travel Trend News26 OCT. 20151 NOV. 2015

    Lion Wu

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