Digital Media: A focus on strategies for engagement on

Social Media By Kudzai Makombe and Naomi Lucas

Outline

• Objectives• Definition• Platforms • Features• Uses• Social Media

Strategy Framework

• Strategies• Questions

Objectives

• To enhance participants understanding of the concept and role of social media as an effective communication tool.

• To provide strategies for engaging stakeholders using social media.

Definition

• Social media is the interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.- Wikipedia

Platforms

Features

• Communal• Real time • Two-way • Informal• Responsive

Uses

Social Media Strategy Framework

Strategies• Don‘t spread yourself too thin: Choose

wisely.• Understand your audience (Eyeball rule,

geography, time, interests, influences, needs)

• Plan your engagement.• Keep it active (but don’t overload audiences) • Keep your posts short, punchy and newsy.• Make use of good images to attract the

reader’s attention.• Encourage participation.

• Make use of the monitoring tools.• Integrate your digital media platforms.• Encourage the face of your organization

use. select social media platforms or grant access for them to be used.

• Budget resources (Human, time, funds)• Be flexible in your approach.