VIGNAN’S UNIVERSITY

29Textile Technology

II Year B.Tech. Textile Technology - II - Semester L T P To C

4 0 - 4 4

TT222 FASHION TECHNOLOGY IN APPARELS ANDMADE – UPS

Course Description & Objectives:This course deals with the fundamental concepts required for a fashiondesigner. So the students undergone this course are familiar with theterminology and concepts involved in fashion designing for apparels andmade –ups.

Course Outcome:At the completion of this course, the student should be able to

2. Understand the different concepts and terminology in FashionIndustry

3. Understand the different concepts and terminology in Retail Industry4. Understand Different applications of computers in fashion & Retail

Industry

UNIT I - Fashion & DesignFashion: Fashion terminology, Origin of fashion, Fashion cycle, Fashionindustry, factors affecting fashion, Fashion adaptation theories. Major fashioncenters of the world: Brief introduction to world fashion centers- American,European, Japanese and Indian, Fashion houses and designers, Fashiondesigning, apparel designing and fashion technology.Design: Elements and principles of design: Line, colour and proportionemphasis. Design process: Designers’ functions - Inspiration files, sketches,how to interpret designs, story Board / Fabric story; The design studio,sampling.

UNIT II - Fashion TheoriesFashion Theories: Fashion of direct eras, French revolutions, Psychology ofclothing – first impression, role of socio – psychological and economicalaspects of clothing.

VIGNAN’S UNIVERSITY

30Textile Technology

UNIT III - Retailing & Fashion ForecastingRetailing: Various types of retailers, Franchise retailing, garment retailing,private labels and others, department stores, specialty stores, chain retailers,mail order houses, shopping malls, Designer labels Vs Brands, Analysis ofdesigner’s labels, Licensing and franchising.Fashion Information Services: Trend forecasting and auxiliary services.Forecasting Trends: Purpose of forecasting trends, how to use forecastingservices. Fashion promotion and communications: Trade fairs, Fashionshows.

UNIT IV - Drawing in Fashion Design

Anatomy for designers, Human proportion and figure constructions, Headthe unit of measurement, methods of determining individual proportions,Basic drawing of the fashion figure, flat sketching, average proportionsmethods of determining standards of women’s figure, Drawing the lay figures,Three quarter view of lay figure, proportions of the figure measuring

eight heads, Sketching and illustrations of body figures & body shapes

UNIT V - Fashion Accessories

Introduction to historic costumes, Introduction to fashion accessories, history,classification and recent trends, Use of leather in apparel, Computerapplication in fashion designing.

TEXT BOOKS:

1. Sumathi G.J., “Elements of Fashion and Apparel Design”, New AgeInternational Publication, 2007.

2. Harold Carrl John Pomeror, “Fashion Design and Product Development” .

3. Kathryn Mckelvey and Janine Munsbw, “Instructing Fashion”, R.R.BowkerCompany, 1965.

REFERENCE BOOKS:

1. Gold Stein, “Art in Every Day Life” Calcutta - IBH Publication. Co. 1972.

2. Michael P. “Grover & Computer Aided Design & Manufacturing”, 2nd ed.,JWS, 1972.

3. Brockman, H.L., “The Theory of Fashion”, John Wiley & Sons, 1965.