tsc16 how to inspire and engage employees to become influencers - smarp
TRANSCRIPT
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Humanizing Brands
How to inspire and engage employees to become influencers
Lars IngerslevVP Sales & International Business DevelopmentThe Social Conference, March 22 2016
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"Everyone in your business should feel like marketing is part of their job.”
Joe Pulizzi, Founder of Content Marketing Institute
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Smarp Vision & Mission
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Achieving Social Media Visibility
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Jan RoosSocial Media Marketing
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I N C R E A S E R E A C HYo u r emp l oyees r e a c h 1 0 X m o r e peop le t ha n al l y o u r c o r p o ra t e soc ia l accounts together.
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B U I L D T R U S TOn average , an em p loy ee adv oca te i s 2 x m ore t rus t ed than y our C EO.
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S A V E C O S T SThe c os t -p er - c l i c k fo r Faceboo k ads i nc reas ed 24% i n 20 13 . On av erag e, one emp l oyee share generat es 4 c l i c ks on Fac ebook .
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E N G A G E E M P L O Y E E SOv er 50 % o f em p l oy ees say tha t com muni ca t i on and hones t y a re key fac t o rs t o d r i v e engag ement .
S U C C E E D I N R E C R U I T I N G33% o f c omp an i es see dec reased t i me to h i re . 49% find an i nc rease in q ua l i t y o f cand i d a tes and 43% i n quant i ty o f cand i da tes .G E N E R A T E S A L E S12% i nc rease i n b rand ad voc acy genera tes a 2 x i nc reas e in revenue growt h . Lead s dev e l op ed th rough em p l oyee soc i a l market i ng c onv er t 7x more f req uent l y than o t her l eads .
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NEWHIRE
IT IS IMPORTANT FOR EVERY COMPANY
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EMPLOYEE ADVOCACY
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•Colleagues: Interaction between employees
•Content: On average 3 proposed posts per day
•Proud employees and showing their hard work
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SUCCESS
2 G R O W I N G N E T W O R K SW i t h r e l e v a n t a n d u p - t o -d a t e c o n t e n t , y o u c a n g r o w a n d e n g a g e y o u r n e t w o r k s
3 E A S Y C O N T E N T D I S C O V E R Y
E m p l o y e e a d v o c a c y s e r v i c e h e l p s y o u t o s t ay u p - t o - d a t e b y p r o v i d i n g r e l e v a n t n e w s a n d c o n t e n t .
EMPLOYEE ADVOCACYP R O F E S S I O N A L IM A G EP r o f e s s i o n a l n e t w o r k i n g h a p p e n s m o r e a n d m o r e o n l i n e . B y s h a r i n g y o u c a n s t r e n g t h e n y o u r p e r s o n a l i m a g e a s a p r o f e s s i o n a l .
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R E C O G N I T I O NB y s h a r i n g i n t e r e s t i n g c o n t e n t , y o u w i l l g e t n o t i c e d b y c o l l e a g u e s a n d m a n a g e m e n t , a n d c a n i n i t i a t e o p e n c o n v e r s a t i o n s
I N F L U E N C E C O M PA N Y ' S P E R F O R M A N C E A N DB R A N D I N G
P R O F E S S I O N A L S U C C E S S
S h a r i n g can help yo u to ach ieve m o r e a n d b e m o r e efficient in y o u r job – it improves recruitment results a n d generates sales. It increases reach a n d imp roves processes in m a rke t in g a n d communicat ions .
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GOODJOB
BRAND
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WHAT'S IN IT FOR ME?
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The interconnection of an average Facebook network
3.57 degrees of separation
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But how do you engage your employees with content and make them come back?
And how do you ensure the whole company is engaged and avoid it “just” being a HR, marketing or communications project?
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3 keys to inspired employees
ENGAGINGCOMMUNICATION
GREATCONTENT
FUN & EASY-TO-USEPLATFORM
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Vitamin Well case
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• Brand Awareness• Positive Brand Image• Sales• Viral Reach• Stronger Employer Brand• More job applicants• Employee Engagement• Pride among employees
What could Vitamin Well hope to achieve?
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2 Vitamin Well employees impact on LinkedIn• 327 likes• 25 comments• BUT 60+ employees including the CEO did not share!
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• 2 employees got almost 60% of the total interactions the company did (and this is a particular popular company post) • Imagine what 70 employees could have done…or 10,000
employees
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Could Vitamin Well have done better in engaging their employees
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Vitamin Well & 3 keys to inspired employees
ENGAGINGCOMMUNICATION
GREATCONTENT
FUN & EASY-TO-USEPLATFORM
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www.smarp.com [email protected] @Besmarp