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TechSoup Digital Storytelling Challenge 2011 #TSDigs Social Media Metrics + Learnings #TSDigs

Author: kristy-graves

Post on 10-May-2015

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  • 1.TechSoup Digital Storytelling Challenge 2011 #TSDigs #TSDigs #TSDigs
    • Social Media Metrics + Learnings
  • #TSDigs

2. OVERVIEW by the numbers by the numbers Facebook Page Likes (Fans) 371 56% Post Views 313, 867 80% Post Feedback 205 141% Comparisons from 1.1.11 - 2.28.11 3. Views + Comments + Likes Averages Daily Highs Date Event/Influence News Story Views 5506 Interactions with Page/Post 685 1,261 January 31 Entry Deadline Page Views 60 115 January 31 Entry Deadline Page Likes 6.5 16 Post Likes/Comments 4 8 January 14 Day After Webinar 1(How to tell Your Digital Story) 4. Who + Where

  • Observations/Insights
  • Team/staff located in Seattle & San Francisco
  • Romania won viewers choice, yet number 6 on FB (engaged with off Facebook)
  • Canada and UK have strong NetSquared communities, opportunity to engage more
  • Opportunity to target Chicago, DC, and Atlanta more
  • Pleasanton is far East Bay (SF), higher engagement than Oakland and Berkeley (was that b/c Oakland/Berkeley are considered part of SF? Or over-saturated with events, etc? How can we up East Bay participation next year?
  • Male/Female ratio pretty equal, and parallel Facebook and TechSoup user demographic (Similar parallel demographic spread across ages)

5. Facebook Posts Screenshots + Insights 6. 1183 interactions 106 page views 3 unlikes (unsubscribe) Start with open question Tag partners Links to resources Current/Timely TSDigs events 7. Personalize Highlight (tag) individuals Quote community members Respond to comments 8.

  • 1160 interactions

Include media (photo/video)Tools/resources Highlight sponsors and past winners 9.

    • Start with an open question
    • Clear call to action (ie, Join, Read, Watch)
    • Tagging parter organizations increases visibility because then shows up in their feed
    • Coordinated with other publicity - TwitterChats, Webinars, Launch of event
    • Increased engagement with resources and links
    • Increased engagement with TSDigs event content (ie, How to Tell Your Story Webinar)

To Recap What worked well: Received most interactions/feedback 10. Key Takeaways

  • Photo + video are more engaging content
  • Shout outs personalize + open conversation
  • Simple call to action works best
  • Urgency of deadline brings more interest

11. Twitter 12. Totals

  • Increase in followers (January): 457
  • #TSDigs mentions: 371
  • @TechSoup mentions: 433
  • TechSoup mentions: 507
  • RTs: 73

13. Influences & Observations

        • After Twitter Chats: Average gain 30 new Followers
        • TwitterChat host: @AskDebra has large engaged following
        • After Webinars: Average gain 30 new Followers
        • Higher number of RTs and follows after first Webinar - combination of factors, but predict partly due to @GetStorieds influence and much larger number of participants
        • Highest number of RTs when mentioned resources and links or Last call