1.TechSoup Digital Storytelling Challenge 2011 #TSDigs #TSDigs #TSDigs

• Social Media Metrics + Learnings

#TSDigs

2. OVERVIEW by the numbers by the numbers Facebook Page Likes (Fans) 371 56% Post Views 313, 867 80% Post Feedback 205 141% Comparisons from 1.1.11 - 2.28.11 3. Views + Comments + Likes Averages Daily Highs Date Event/Influence News Story Views 5506 Interactions with Page/Post 685 1,261 January 31 Entry Deadline Page Views 60 115 January 31 Entry Deadline Page Likes 6.5 16 Post Likes/Comments 4 8 January 14 Day After Webinar 1(How to tell Your Digital Story) 4. Who + Where

Observations/Insights

Team/staff located in Seattle & San Francisco

Romania won viewers choice, yet number 6 on FB (engaged with off Facebook)

Canada and UK have strong NetSquared communities, opportunity to engage more

Opportunity to target Chicago, DC, and Atlanta more

Pleasanton is far East Bay (SF), higher engagement than Oakland and Berkeley (was that b/c Oakland/Berkeley are considered part of SF? Or over-saturated with events, etc? How can we up East Bay participation next year?

Male/Female ratio pretty equal, and parallel Facebook and TechSoup user demographic (Similar parallel demographic spread across ages)

5. Facebook Posts Screenshots + Insights 6. 1183 interactions 106 page views 3 unlikes (unsubscribe) Start with open question Tag partners Links to resources Current/Timely TSDigs events 7. Personalize Highlight (tag) individuals Quote community members Respond to comments 8.

1160 interactions

Include media (photo/video)Tools/resources Highlight sponsors and past winners 9.

• Start with an open question

• Clear call to action (ie, Join, Read, Watch)

• Tagging parter organizations increases visibility because then shows up in their feed

• Coordinated with other publicity - TwitterChats, Webinars, Launch of event

• Increased engagement with resources and links

• Increased engagement with TSDigs event content (ie, How to Tell Your Story Webinar)

To Recap What worked well: Received most interactions/feedback 10. Key Takeaways

Photo + video are more engaging content

Shout outs personalize + open conversation

Simple call to action works best

Urgency of deadline brings more interest

11. Twitter 12. Totals

Increase in followers (January): 457

#TSDigs mentions: 371

@TechSoup mentions: 433

TechSoup mentions: 507

RTs: 73

13. Influences & Observations

• • • After Twitter Chats: Average gain 30 new Followers

• • • TwitterChat host: @AskDebra has large engaged following

• • • After Webinars: Average gain 30 new Followers

• • • Higher number of RTs and follows after first Webinar - combination of factors, but predict partly due to @GetStorieds influence and much larger number of participants

• • • Highest number of RTs when mentioned resources and links or Last call