trustmojo reboot 9 talk
DESCRIPTION
See trustmojo.comTRANSCRIPT
Alexander Ljung [email protected]
Eric Wahlforss [email protected]
People, Profiles & Trust
How is human changing?
Trust
Trust comes in many flavors
Why do we need trust?
Photo: Angus Dunican / mccloud
Trust is a balance between knowledge
and ignorance
Photo: Altus / /\ltus
Trust is a reducer of social complexity
Calculus-based trust
Identification-based trust
Establishing trust
Expressions
Expressions
Explicit
Expressions
Explicit Implicit
Does everythingfor you
Does Everything
Does EverythingDoes
nothingfor
you
Reading profiles
Maintaining trust
Ambiguity byArchitecture
Babe, I got to go, my cash card is running low…
“Limitations as Limitations”
“Limitations as enablers”
“Limitations as Limitations”
Limitations associal resources
They take the blame…
…and help us maintain our relationships
Performativity
C=SN(d)-Le-rt N(d-σ√t)
“Engine, not camera”
Not only me performing
representations...
…representations performing me
Can they change how we think of
trust?
What does this mean for designers?
It’s not about the “share” button
It’s not about the “rate this” button
It’s about being sensitive
Different trust forms
Different ways of influencing trust
Profiles are performative
Different trusting behaviors
Different trust forms are good for
different things
But they all have one thing in common
They reduce social complexity
They enable participation & collaboration
Getting the architecture right is hard
Being sensitive is key
We are at the beginning
trustmojo.com/book
trustmojo.com/book
Strategy Interaction&