Trust Revolution Online

AVG Innovation15 April 2023

eCommerce closes the gap between consumer needs and business capability.

Availability Gap

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Availability

New technologies will close the gap between consumer and business desire to share personal data.

Trust Gap

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Trust

Our identity is being transferred back and forth in the form of cookies, personal data and behavioral patterns.

Old Paradigm

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Our identity will be protected by a cryptographic layer and only cryptographic signatures will circulate between us and the cloud.

New Paradigm

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This opens up opportunities for new technologies, such as P2P reputation networks due to impossibility to centralize trust

New Paradigm

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P2P reputation network

The impact of closing the Trust Gap can be compared in magnitude to the impact of closing the Availability Gap

Revolution

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