Danone Young Social Entrepeneur

Empowering The Youth to be a Real STAR“Keeping the right talent for DANONE future leader”

Social Entrepeneurs: Who Are They?

“Leonardo Kamilius is not your typical 25-year-old. He went from being a business consultant at a prominent company (McKinsey) to leading a microfinance institution that supports more than 140 small and micro-businesses in Cilincing, North Jakarta. He helps people like Siti Warningsih, pictured with Leonardo, who runs her own ‘warteg on two wheels,’ by Leonardo, who runs her own ‘warteg on two wheels,’ by offering them microcredits to start up businesses…”

(The Jakarta Globe, 26 April 2011)

*Leon is the winner of Danone TRUST 2008

Social Entrepeneurship Nowadays

Social entrepeneurship and community development have gain people interest in recent years. Take examples of: Leonardo Kamilius, Goris Mustaqim, Tri Mumpuni, Rhenald Kasali, etc.

According to some lecturers, students are now getting According to some lecturers, students are now getting more interest in social entrepeneurship program instead of academic competition (science olympic, etc).

Some universities (i.e. SBM ITB, PrasMul) has incorporate social entrepreneurship as part of their curriculum and they are actively seeking partnership from corporations

Social Entrepeneurship:Engaging students to create a social value

Social Entrepeneurship is aligned with Danone vision to create social value as well as economic value

The partnership with student and university on social entrepeneurship program will create a synergy which will benefit for all:

– Community: strengthen economic fundamental– Community: strengthen economic fundamental

– Student: learn and support from Danone

– University: upgrade the learning method on social entrepeneurship

– Danone: create social value and get engagement from student

Danone Young Social Entrepeneur

Introducing…

Entrepeneur

What is DYSE

Danone Young Social Entrepeneur (DYSE) is a unique social entrepeneurship competition among Indonesia university students which based on Danone Sustainability Development Program

In DYSE, students will develop the social entrepeneurship In DYSE, students will develop the social entrepeneurship proposal, present it to Danone managers & CODI members, and the 5 best proposal will get funding and scholarship to support the project execution

DYSE is one of DanYouth pillar

DYSE is part of DanYouth program which attract, engage, recruit, and develop the young talent who will become the Danone future leaders:

– Attract through TRUST online social game www.trust.danone.com

– Engage through DYSE– Engage through DYSE

– Recruit & Develop through MT STAR

DYSE will replace previous TRUST business game which will now become social game for everyone (E-TRUST)

The Roadmap to be MT STAR

DYSE Mechanism

Participant Recruitment

Participant

Selection

(1 – 19 Nov 2012)

Developing social entrepeneurship

proposal

(19 Nov 2012– 25 Jan 2013)

Proposal Submisssion

(25 Jan 2013)

CM Participant consult with CM ParticipantCommittee & CM

DYSE Day &

Country Final

(3-5 February 2013)

Project Implementation & Quarter Review

(March – December 2013)

PARIS TRIP:

learn more about Community Development from the global expert

(10-16 March 2013)

Committee, CM, ParticipantCM, Participant Participant consult with CM

Selecting the Students

Announcement for CV Screening by Campus

Managers

Group Interview with Campus

Managers

CM Discussion Panel to finalize the participants

Announcement for DYSE DAY & Country Final Participants

Developing the DYSE Proposal

Preparation for DYSE Day & Country Final

• Danone Sustainability Program• Danone Sustainability Program

• Strategic Management

• Financial Management

• How to Develop Social Business Proposal

• Social Business Concept

• Community Development

Facilitated by Campus Managers

• DANONE visit and networking sessionDAY 1

• Market Place: Danone senior managers DAY 2

DYSE Day & Country Final

• Market Place: Danone senior managers to listen and judge each presentation

and select 5 teams for FINALDAY 2

• COUNTRY FINAL (Team present to CODI and judges)DAY 3

Location: A Ballroom in JakartaTiming : Est. 3-5 Feb 2013

Winning Criterias

Idea originality

Quality of SWOT and strategic planning

Social impact (no. of community members involved and change behaviour expected)

Economical impact (income per capita, etc)

Return On Investment

Others

Winner PrizesTop 5 DYSE IDEA

1st winner Social Business Fund 15,000,000 IDRScholarship: 800.000 / month2nd winner Social Business Fund 15,000,000 IDRScholarship: 700.000 / month3rd winner Social Business Fund 15,000,000 IDRScholarship: 500.000 / month4th winner Social Business Fund 15,000,000 IDRScholarship: 400.000 / month5th winnerSocial Business Fund 15,000,000 IDRScholarship: 300.000 / month

DYSE BEST PROJECTParis Trip – Benchmarking & Networking

Present the Present the Social Business to Danone HQ Team & Get feedback

Visit DanoneHQ & Sharing

Session

Meet CSR Division in Danone HQ

Visit Social Business Best Practice in France

Scholarship + Budget to implement Social Business

Publish the project in DanCommunity.com

Benefit For Students

Golden Ticket to User Interview MT STAR

Balance academic and social achievements

Meet Danone leaders and learn real examples

Your Contact for DYSE

Join our community!

Web: DanCommunity.comTwitter: @DanCommunityID

FB: Facebook.com/DanCommunity