trulia omb 062012 - patterson
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David Patterson discussed the latest tools and marketing tactics to help meet more customers online. http://bit.ly/TPRO-OMB12TRANSCRIPT
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fb.com/ibdp3 @ibdp3
David Pattersonwww.MeetDavidPatterson.com
Follow DP3 Consulting
Business Growth Strategies through Social Media
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There are more than 200 well known
social networking websites…
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What Social Media SHOULD be to YOU?
“Social Media is just a way to ENGAGE, communicate, become relevant in the
market, BUILD RELATIONSHIPS, BRAND and GENERATE LEADS.”
-- @virtualresults
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“A widget is a widget.”@ibdp3
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Rule One of Facebook
• “Facebook is a DATABASE. Your database is your business. Feed and touch everyday.” -- @ibdp3
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What TWITTER SHOULD be to YOU?
“@twitter is just a way to ENGAGE, communicate, become relevant in the market, BUILD RELATIONSHIPS,
BRAND and GENERATE LEADS.”
“borrowed” and shared by @ibdp3
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#ibluvindp3
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What are the Best Sourcesfor Social Media Content?
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YOU… are a Great Source for Content
“Social Media is a phenomenon that’s turning everyone into a publisher and distributor of media: from YouTube videos to blog posts to Twitter messages and even comments on the
articles we read around the web, we’re all becoming content creators.”
Pete Cashmore, CEO & Founder of Mashable.com
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Return of InvestmentMeasuring Tips
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How to Experience ROI“Successful social media marketing strategies collect data, analyze the data,
then use data to guide decision-making.” -- @MarketingLetter
■Social media marketing success is an iterative process combining monitoring, analysis, collaboration, and integration.
■Creating return on investment comes from doing this process well and repeating it often.
■ENGAGEMENT in social media underscores gaining ROI
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$$$$ Earned v. $ Spent =Simplistic ROI Calculation*
(time equals money)
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Hootsuite v. Tweetdeck
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fb.com/ibdp3 @ibdp3
David [email protected]
Follow DP3 Consulting
Business Growth Strategies through Social Media