true roi measurement in google analytics

Download True ROI Measurement in Google Analytics

Post on 19-Aug-2014

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With a properly connected Google AdWords account sending data into Google Analytics, establishing ROI for e-commerce websites is a breeze! Simply navigate to the AdWords clicks report, send a report with the provided ROI number and you are golden, right? Hold up! You are having a case of TBAGD (tool blindness and Google dependence), and you are not alone. I had a wicked case of TBAGD once, but now I have kicked the habit and formed a support group. Our first meeting is this Saturday. Attendees will learn how to calculate the true ROI for their paid media activities, understand important data that needs to be collected outside of Google Analytics, and where to find the goods. The result? Effective end-to-end measurement and a cure for TBAG. An informal poll shows that 9 out of 10 executives recommend TBAGD support to their analysts and marketing folks, with the 10th simply asking “What is the Internet?” Jeff Sauer

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  • True AdWords ROI Measurement For E-Commerce Websites
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Your Guide 2 Je Sauer Marketer and Entrepreneur Jealy.cs and Knowledge Land Minneapolis, MN, USA google.com/+JeSauer knowledge.land
  • Do You Have TBAGD?
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng What is TBAGD? Tool Blindness
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng What is TBAGD? Tool Blindness Google Dependency
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng What is Tool Blindness? Photo Credit: mirror.co.uk
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng What is Google Dependency?
  • Lets Talk About ROI
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng ROI Does Not Stand For: Regal or Idiot Roided Out Imbecile Randy Ol Ins.gator Rager on Ibiza
  • Return on Investment
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Return On Investment How Much Money Did We Spend? Investment
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Return On Investment How Much Money Did We Spend? How Much Money Did We Make? Investment Return
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng
  • Yet We Send Reports Like This
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng ROI According to Google Analytics
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng And We Think To Ourselves
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng But Executives Think of Us Like This
  • Its Not Your Fault
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Its Not Your Fault
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Its Not Your Fault
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Its Not Your Fault
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng You Simply Have a Case of TBAGD Tool Blindness Google Dependency
  • Time to Evolve
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Evolution of Man Photo Credit: wallpapersus.com
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Since Were an Un-Conference
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Lets Remove the Google Goggles Lets Remove the Beer Goggles
  • Sidebar: Google Image Search for Ugly to Pretty
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Ugly to Pretty = Goldmine
  • ROI in Google Analytics
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng This is ROI in a Vacuum
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng ROI by Very Definition, Thats All By Deni.on, This is Return on Investment
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Investment and Revenue Are Important Investment
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng But We Forgot About Profit We Forgot About Dre Prot
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Were Still Far From Supermodels
  • Finding Your True ROI
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng How ROI Should Really Be Calculated Revenue
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Subtract Our Ad Spend Revenue Adver.sing Investment
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Subtract Cost of Selling Each Product Revenue Adver.sing Investment Product Cost
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Subtract Fixed Costs of Business Revenue Adver.sing Investment Product Cost Fixed Costs
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Now You Have Net Profit Revenue Adver.sing Investment Product Cost Fixed Costs Net Prot
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Heres an ROI Equation to Use Gain From Investment (Net Prot) Cost of Investment Cost of Investment ROI
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Pulling It All Together Revenue $82,730 100%
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Pulling It All Together Revenue $82,730 100% Ad Spend $10,942 -
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Pulling It All Together Revenue $82,730 100% Ad Spend $10,942 - Return on Ad Spend $71,788 656% AKA ROI in AdWords
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Pulling It All Together Revenue $82,730 100% Ad Spend $10,942 - Return on Ad Spend $71,788 656% Cost of Goods Sold $62,021 75%
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Pulling It All Together Revenue $82,730 100% Ad Spend $10,942 - Return on Ad Spend $71,788 656% Cost of Goods Sold $62,021 75% Gross Revenue $9,767 12%
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Pulling It All Together Revenue $82,730 100% Ad Spend $10,942 - Return on Ad Spend $71,788 656% Cost of Goods Sold $62,021 75% Gross Revenue $9,767 12% Total Fixed Costs $5,000 6%
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Pulling It All Together Revenue $82,730 100% Ad Spend $10,942 - Return on Ad Spend $71,788 656% Cost of Goods Sold $62,021 75% Gross Revenue $9,767 12% Total Fixed Costs $5,000 6% Net Prot $4,767 6%
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Pulling It All Together Revenue $82,730 100% Ad Spend $10,942 - Return on Ad Spend $71,788 656% Cost of Goods Sold $62,021 75% Gross Revenue $9,767 12% Total Fixed Costs $5,000 6% Net Prot $4,767 6% True ROI 44%
  • Je Sauer | @jealy.cs | #measurecamp| True AdWords ROI Repor.ng Were Getting Closer