FINANCIAL REPORT 2013/2014

TRUE PATRIOT LOVE FOUNDATION

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FOUNDED IN 2009,True Patriot Love is a foundation dedicated to supporting and honouring members of the Canadian

Armed Forces, veterans and their families. Over the past 6 years, the True Patriot Love Foundation has committed over $15 million to programs, charities and causes that assist military families when and

where it is needed most.

MISSION

True PaTrioT Love honours The sacrifices of members of The canadian armed forces, veTerans and Their famiLies in boTh Times of Peace and confLicT by:

Funding programs in mental health, physical rehabilitation, family supports and veteran transition that address the unique challenges related to the impact of service;1.

2. Funding research to discover new treatments, establish evidence-based programs and increase access to programs and treatments dedicated to advancing the wellbeing of serving members, veterans and their families;

3. Discovering solutions to systemic challenges that military families and veterans face by facilitating national discussions and international symposia with representatives from across all relevant sectors;

4. Pairing injured soldiers with Canadian business leaders on ambitious expeditions to profile our soldiers’ perseverance and continued commitment to service, as well the transferability of their military skills to a civilian career.

A SNAPSHOT

$5.7 MILLION

The amount raised for Canadian military families

from the TPL Tribute Dinners in 2013 & 2014 TPL has disbursed

essential funding to 67 programs and

organizations nationwideThe 2014 TPL expedition to the North Pole raised $2M, funding the development of virtual reality treatment for

PTSDIn 2013 & 2014, TPL disbursed $1.3 million to the Military Families Fund, which provides emergency financial

assistance to military families faced with unforeseen needs that have resulted due

to conditions of service28The number, to date, of MFRCs (Military Family Resource

Centres) that TPL has disbursed money to since 2009. MFRCs are committed to enriching the lives of individuals and families in CAF communities through positive action,

education and support of all ages and abilities

$5 MILLIONIn 2014, True Patriot Love committed $5 million

over the next 10 years to the Canadian Institute for Military and Veteran Health Research (CIMVHR) at

Queen’s University

TWO NEW NATIONAL FUNDING PROGRAMS

In April 2013, Bell Canada and True Patriot Love announced the launch of the Bell True Patriot Love Fund, a $1 million program in support of mental health

programs for military families, veterans and serving members.

This 4 year program distributes $250,000 annually in grants of up to $25,000. Since 2013, the Fund has provided 32 grants across Canada to programs

delivered through Military Family Resource Centres (MFRCs) and other charities who work to improve access to mental health care for Canadian Forces

members and their families across the country.

In 2014, Scotiabank and True Patriot Love announced the launch of the Scotiabank TPL Fund for Wounded Veterans in support of ill and injured soldiers and their families.

The fund, totaling $200,000 every year for 3 years, will offer financial support to charitable organizations for programs addressing physical rehabilitation needs and employment transition support for the ill and injured.

FAMILY HEALTH & SUPPORT

MENTAL HEALTH &

WELL-BEING

PHYSICAL HEALTH &

REHABILITATION

RESEARCH & INNOVATION

2013: $220,000

2014:$43,170

2014:$256,050

2013: $1.1 M

2014:$680,600

2013: $540,000

2014:$732,490

DISBURSEMENTS BY PROGRAM AREATPL is making a difference.

In 2013 and 2014, TPL disbursed over $3.5 million to various organizations and programs that benefit Canadian service men and women, veterans and their families.

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FINANCIAL HIGHLIGHTS 2013

R EVENUE

EXPENSES

$2,857,069

$4,172,844

Toronto Tribute Dinner$1,912,819

Golf Tournament$186,135

Vimy Educational Trip$144,686

Other Events$613,429

Donations Paid and Program Activities$2,439,750

Fundraising & connecting military & civilian worlds through Tribute Dinners

& Events$1,074,250

Administration$658,844

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FINANCIAL HIGHLIGHTS 2014

R EVENUE

EXPENSES

$7,543,931

$6,922,102Administration$763,528

Fundraising & connecting military & civilian worlds through Tribute Dinners & Events$2,533,498

Disbursements & Program activities

$3,625,076

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Other Donations (Expedition, Day of Honour, Major Gifts, Third Party)

$2,551,329

Toronto Tribute Dinner$1,951,289

Other Dinners (Calgary, Halifax, Montreal)$1,852,175

Other Revenue$705,209

Vimy Educational Trip$292,884

Golf Tournament$191,045

STAND ON GUARD FUND

“Members of our military, veterans, as well as their families, owe you and your organization, volunteers and staff, a debt of gratitude for championing their cause and engaging Canadians across the country. Your leadership and initiative in putting this issue squarely in front of Canadians has ensured that those of us who benefit most from the sacrifices of our service men and women, honour and recognize their contributions to our way of life.”

Richard K . Reznick, Chair of the Canadian Instutite for Military and Veteran Health Research (CIMVHR)

THE CHARITIES TPL FUNDED IN 2013/2014

In the wake of the killings on Canadian soil in October 2014, the Stand on Guard Fund was created by a third party group of dedicated, passionate Canadian citizens. The goal was to raise funds for the families of both Corporal Nathan Cirillo and Warrant Officer Patrice Vincent. Working in partnership with True Patriot Love, $700,000 was raised for both families in just 7 days.

“In the aftermath of those attacks, we showed our unity when regular citizens came together to provide support for the families of Cpl Cirillo and W O Vincent. Grassroots movements like Stand on Guard are the truest demonstrations of our nation standing together and supporting the members of our Canadian Armed Forces and their families.” - Shaun Francis, TPL Chair

Camp Maple Leaf: $89,224Diakonos Peace Officer Retreat Society: $10,000McDermott House Canada: $150,000MFRC Bagotville: $15,000MFRC Calgary: $10,000MFRC Central Saskatchewan: $6,500MFRC Comox: $24,498MFRC Esquimalt: $55,000MFRC Gagetown: $10,000MFRC Goose Bay: $40,000MFRC Greenwood: $36,100MFRC Halifax: $40,180MFRC London: $5,000MFRC Mainlain BC: $22,750MFRC Moosejaw: $26,000MFRC National Capital Region: $37,600MFRC North Bay: $70,000MFRC Petawawa: $6,150MFRC Toronto: $6,315MFRC Valcartier: $60,000MFRC Winnipeg: $33,700Military Families Fund: $730,000Outward Bound Canada: $130,000Prince’s Operation Entrepreneur: $150,000Ste. Anne’s Hospital Foundation: $2,500The Vimy Foundation: $39,000Veterans Transition Network: $50,000

2013 2014Abilities Centre: $18,872

Calgary Veteran’s Food Bank: $10,000Camp Maple Leaf: $2,000

Canada Company: $11,257Canadian Association for Disable Skiing: $10,957Diakonos Peace Officer Retreat Society: $45,094

MFRC Calgary: $10,000MFRC Central Saskatchewan: $18,750

MFRC Esquimalt: $25,000MFRC Halifax: $36,500

MFRC London: $5,817MFRC North Bay: $6,700

MFRC Shilo: $10,000MFRC Toronto: $13,685

MFRC Valcartier: $25,000MFRC Winnipeg: $7,000

Military Families Fund: $567,500Outward Bound Canada: $175,000

Prince’s Operation Entrepreneur: $187,500Renfrew County Youth Services: $50,000

Soldier On Fund: $5,340Ste. Anne’s Hospital Foundation: $8,000

The Royal Canadian Legion - Nova Scotia: $25,000The Vimy Foundation: $6,000

University of Alberta: $100,000University of Manitoba: $35,000

University of Southern California: $121,049Veterans Transition Network: $175,000

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OUR SUPPORTERS

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TPL would like to extend our sincere gratitude for the organizations, individuals, foundations and many others who have shown generous support throughout the last two years.

$200,000 AND A BOVE

$100,000 AND A BOVE

$50,000 AND A BOVE

$25,000 AND A BOVE

$20,000 AND A BOVE

Goldman Sachs GivesMedcanBell Canada

BMO Bank of MontrealCal Wenzel Family FoundationCanso Investment Counsel Ltd.Earle & Janice O’BornLeslois Shaw FoundationMildred IrvineScotiabankThe Dunkley Charitable FoundationThe John David & Signy Eaton Foundation

Air CanadaCanadian Tire CorporationCapital Power CorporationElevate Auctions Inc.Enbridge Gas Distribution Inc.General ElectricGeorge Weston Ltd.Greater Toronto Airports AuthorityInterior Systems Contractors AssociationIrving Shipbuilding Inc.Labatt Breweries of CanadaM.A.M. Group Inc.Monster CanadaOshkosh Defense CorporationPower Corporation CanadaPriceWaterhouseCoopers, LLPRBC FoundationShaw Communications Inc.The Gary and Joanne Reamey FamilyTim Hortons Inc.United Way of Greater Toronto

ADGA GroupAlan GreenbergArthur DalfenATCO GroupBarclays Capital Canada Inc.Barrick Gold Corporation

Blake, Cassels & Graydon LLPBoston PizzaBruce Etherington and AssociatesCADSICAE Inc.CNDream Asset Management CorporationGeneral Dynamics Land Systems - CanadaHill+Knowlton StrategiesInvestors Group Financial Services Inc.J.P.MorganJames McDonaldJetport Inc.Knightsbridge Human Capital SolutionsKPMGLoblaw Companies LimitedLockheed Martin Canada Inc.Magris Resources Inc.MEG EnergyMolson Coors CanadaMorgan Stanley Canada LimitedNational Arts CentreOxford Properties Group - OPGIPresident’s Choice FinancialProgrammed Insurance Brokers Inc.Samsung Electronics Canada, Inc.Sears CanadaThe Arthur J.E. Child FoundationThe Challenger FoundationThe Garda Security Group Inc.The KPMG FoundationThe Self Management GroupThe W. Garfield Weston FoundationTim Hortons Advertising & Promotion FundU.A. Industry Enhancement

407 ETRAriad Custom PublishingArvan Rehab Group Inc.Blake, Cassels & Graydon LLPBombardier Inc.Bruce PowerColt CanadaEnbridge Pipelines Inc.Ford Motor CompanyGeneral Motors Corporation

$10,000 AND A BOVE

$15,000 AND A BOVE

George YoungGreystone Managed InvestmentsHKSC Developments L.P.JC Clark Ltd.Kenneth C. Rowe Family FundKingSett Capital Inc.Larry & Cookie Rossy FoundationMarant Construction Ltd.Michael LaxMonarch CorporationPhilip DeckPizza Pizza Ltd.Power Workers’ Union.Re/Max Pembroke RealtyReticle Ventures Canada Inc.Rogers Cable Communications Inc.Sherrard Kuzz LLPSkylink Aviation Inc.TD Bank GroupTelus CorporationThe Asper FoundationThe Brooke FoundationThe Leslie Group LimitedThe McLean FoundationThe Printing House

Brian A. ReadCanadian PacificCarpenters & Allied WorkersCatalyst Capital Group Inc.Catherine & Fredrik Eaton Charitable FoundationCenovus EnergyClearwater Fine Foods LPCowboys Stampede Trail Ltd.Deloitte & Touche Foundation CanadaDMFSHost International of Canada Ltd.Janco Steel Ltd.Kruger Products, L.P.Manulife FinancialMark Wiseman & Marcia MoffatMarketwiredMatco Investments Ltd.Maxsys Staffing and ConsultingMcDonald’s Restaurants of CanadaOberon Capital Corporation

Parkland Fuel CorporationPCL Constructors Inc.Private Giving FoundationPublic Mobile Inc.Robert FrancisRoyal Bank Of CanadaSobeys Inc. Tervita Corporation

Anthony S. FisherBank of America Merrill LynchBlack Chalk MarketingCanadian Institute for Military & VeteransCary GreenCharton Hobbs Inc.Clairvest GP Manageco Inc.Crombie REITDaniel DebowDavid Glenn FountainDavid IppolitoDavid LeClaireDentons Canada LLP.Dundee Real Estate Asset ManagementEllisDon CorporationErnst & Young, LLP.Fiera Capital CorporationFuse Marketing GroupGeneral Dynamics CanadaGluskin Sheff & Associates Inc.GMP Securities LPGoodlife FitnessJohn W KitchenJones Deslauriers Insurance ManagementKamisa Investements LtdKavelman - Fonn FoundationLafarge Canada Inc.Linamar CorporationLinda HasenfratzLone Eagle EntertainmentMagris Resources Inc.McCain Capital Inc.McInnes CooperMicco CompaniesMolly Anne Macdonald

Morningstar Strategic Services Inc.Nathan & Lily Silver Family FoundationNational Bank FinancialONEX CorporationOPSEUPal Insurance Services Ltd.Paliare Roland Rosenberg Rothstein LLPPeter BethlenfalvyPeter SenstPGA of Canada FoundationPMA Brethour Real Estate Corporation Inc.Power Advocate Canada Ltd.Provincial Aerospace Ltd.Re/Max Ontario-Atlantic Canada Inc.Resilience Capital Inc.Ronald FrischRoyal Canadian Legion - Branch No. 168Sknaber Ltd.Skyservice Business AviationSteve ZinckTarget Canada Co.Thales Canada Inc.Thales Rail Signalling Solutions Inc.The Charitable Gift Funds Canada FoundationThe Charles & Rita Field Marsham FoundationThe Guarantee Company of North AmericaThe Honourable Margaret McCainThe Norman & Margaret Jewison CharitableTMX Inc.Total Security Management Services Inc.TransCanada PipeLines LimitedVale Canada LimitedVerdiroc Holdings Ltd.Walmart CanadaWestJet

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OUR TEAMTPL BOARD OF DIRECTORS

TPL STAFF

Shaun Francis, ChairExecutive Chair, Medcan Health Management Inc.

Michael BurnsVice-ChairVP of Corporate Development, AudienceView

Genevieve BoninPartner, PwC

James EatonPresident, Wheaton’s Holdings

Garo KeresteciFounder & CEO, FUSE Marketing

Bronwen EvansPresident

Jaime WilsonVP of Development

Rena BrickmanDirector of Finance

Tracey TaylorDirector of Corporate Sponsorships

Kristina SchreiberDirector of Expeditions & Events

Shannon CaskeyDirector of Development

Amy SimmondsCommunications Coordinator

Emilie FuriaCorporate Sponsorships Coordinator

Namita JoshiEvents, Expeditions & Disbursements Coordinator

Chantel HamelDonor Services Assistant

Shabbir AhmedAccounting Administrator & Office Manager

Matt TedfordCanadian Managing Partner, KPMG

Geordie YoungVP & Portfolio Manager, Gluskin Sheff & Associates

PARTNERSHIPS & PROBONO SERVICESTrue Patriot Love continued to benefit from in-kind services from Medcan, including management, IT assistance,

rent and administrative support.

TPL is also very fortunate to receive substantial pro-bono and discounted services from Fuse Marketing, Black Chalk Marketing, The Printing House, Bennett Jones, and EQ Works.

We sincerely thank the generous organizations that support True Patriot Love.

OUR STRATEGYTPL aspires to ensure that all Canadians appreciate that the freedom we enjoy comes at a cost to the men and women who serve us, as well as to their families, and that all Canadians are engaged in supporting them.

STRATEGIC PLAN

• Our goal is to double our annual revenue by 2018 in order to meet the growing funding needs for essential programs and services for our service men and women, veterans and their families

• We will proudly continue to host Tribute Dinners across the country but are seeking to diversify our revenue stream and reduce fundraising costs by launching a Major Giving Portfolio

• Currently 90% of our revenue comes from corporate Canada; we will aim to engage the everyday Canadian by developing a broad-reaching strategy that speaks to all citizens

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True Patriot Love Foundation130 Bloor Street West, Suite 905Toronto, ONM5S 1N5

www.truepatriotlove.comCharitable Number: 81464 6493 RR0001