TruckeeTomorrow FALL2011

n Creating Economic Prosperity

What is Truckee Tomorrow?

T ruckee Tomorrow – Creating Economic Prosperity, is a collaborative economic development initiative led by the Truckee Donner Chamber of Commerce in partnership with the Town of Truckee and the Truckee Downtown Merchants Association (TDMA)

In November of 2010, a small group of 37 leaders were brought together for a series of four facilitated meetings. Over the course of four months, highly regarded facilitator Pam Hobday led the committee of leaders and visionaries through stimulating dialogue and conversation designed to identify key economic opportunities and challenges, and determine implementable projects – keeping both short and long term in mind. “This was not just bringing together people to talk – we had highly defined deliverables. This group clearly identified priority projects that can lead to greater prosperity for Truckee and the region,” explains Tonya Beyer, Chamber Board Chair.

THE PRIORITIES IDENTIFIED INCLUDE:n Downtown Truckee improvements – creating a

more appealing atmospheren Enhanced marketing of Truckee – creating a

“bigger voice” for Truckee and the regionn Business retention and recruitment – with a

focus on second homeownersn Transportation – leveraging Truckee’s position

as a gateway to the region

The committee consisted of diverse industries such as ski resorts, health care, developers, construction,

commercial real estate, small business, and financial. Most, if not all, of the committee members have committed to continued efforts on these projects. “The Chamber was the energy behind bringing this group together to create the vision and the projects,” explained Beyer. “We will continue to work with our partners, committee members, and the community to continue the momentum and ensure the level of engagement continues. We are all very excited about the positive energy and collaborative spirit that infused this effort.”

PAGETWO TRUCKEETOMORROW

DOWNTOWN TRUCKEE IMPROVEMENTSGoals:n Create downtown Truckee to be the premier visitor destination in the North Lake

Tahoe regionn Provide facilities, gathering places and amenities that regularly attract locals and

visitors to downtown Truckeen Enhance the parking and pedestrian experience in downtown Truckee

Progress to date:n Town Square – In conjunction with the Depot Streetscape Project, a Town

Square was preliminarily discussed. Downtown Specific Plan Update (to begin this fall) could focus on further development of such project

n Depot Streetscape Improvement Project – project underway, complete this seasonn McIver Roundabout to Gateway sidewalk – project underway, complete this

seasonn Bridge Street Streetscape Improvement Project completedn Carmel Gallery Streetscape Improvement Project completedn TDMA continues downtown landscaping of planters, cleaning and maintenance

of newsracks and trash cansn Parking Working Group recommendations to begin implementation this falln Hotel Avery MOU in place with Town; Railyard Project (request pending)n Town Downtown Streetscape Improvement Loan and Historic Preservation

Financial Assistance Loan Programs in placen Downtown Truckee Historic District signage installed on Interstate 80 directing

traffic downtown, as a result of Truckee’s placement on the National Register of Historic Places

n Good Morning Truckee’s May 10th presentation focused on Downtown Truckee improvements including the Hotel Avery, Railyard Project, and TDMA activities

ENHANCED MARKETINGGoals:n Develop Truckee “brand” and build long term business and marketing strategy

around itn Increase the number of visitors frequenting Truckee, with a focus on lengthening

the duration of their stayn Expand awareness of Truckee’s unique attributes including downtown, dining,

outdoor recreation, ease of access, quality of life

Progress to date:n Significant energy and resources were spent toward co-op marketing efforts in

conjunction with the Amgen Tour of Californian Partnered with TDMA on Amgen Tour-related events; production, printing,

distribution of downtown Truckee rack card and brochuren The 2011 Official Truckee Visitors Guide was produced by the Chamber that

included 2-page feature on Zagat-rated restaurants (suggestion made in Truckee Tomorrow discussions).

n TDMA-produced Truckee Thursdays completed its 10-week summer run with over 2,000 people in attendance each week. Several testimonials to its success for entire community. One business (located out of downtown core) can attribute at least five sales of over $10,000 directly to Truckee Thursdays participation

n Downtown events, in partnership with TDMA, to take place this fall include Downtown Truckee Wine, Walk & Shop, and Historical Haunted Tour. In addition, First Fridays continues and new events are planned by TDMA for Halloween and Holiday Season.

n The 3/50 Project, local buying program, continues to be promoted by Chambern Chamber and TDMA in discussion for enhanced collaborative downtown-specific

marketing projectsn Initial discussions with North Lake Tahoe Resort Association for marketing and

visitor services project partnershipsn Tourism committee, including identified stakeholders, will begin discussions on

expanded marketing efforts/resources this fall

BUSINESS RETENTION/RECRUITMENTGoals:n Conduct research and analysis about business retention needs in the Truckee

arean Establish immediate strategies that will enhance business retentionn Actively recruit second homeowners who have businesses elsewhere to extend

their time in Truckee by facilitating their ability to conduct business in Truckeen Analyze strategies used with recruitment of new businesses by Sacramento

Area Commerce and Trade Organization (SACTO) and either model their processes or join their organization to formally establish core recruitment of the appropriate businesses to Truckee.

Progress to date:n Town Small Business Loan Program in placen Town First Time Homebuyers Down Payment Assistance Program in placen Town New Business Start-up Program, that includes streamlined tenant

improvements, in placen Truckee business Coffee Connection Business Retention monthly meetings

launched in Augustn Truckee Tomorrow joined SACTO (Sacramento Area Commerce and Trade

Organization) in Junen Good Morning Truckee’s September 13th presentation focused on burden to

small business by government over-regulation

TRANSPORTATIONGoals:n Create a comprehensive transportation plan that focuses on a golden triangle

connection for Northstar and Squaw Valley culminating in Truckeen Analyze and include a transportation hub located in Truckee similar to Park Cityn Consider a parking garage in transportation plan (to be located in Truckee)n Expand and improve on existing transportation

Progress to date:n Analysis of existing reports and regional transportation plans has been donen Update and discussion with Truckee Tahoe Airport District on their general plan

update and opportunities for community input with options for transportation hub at airport

n Update and discussion on other mountain community transportation plans has been done

n General discussions with Placer Countyn Initial discussions of funding sources to enhance the regional bus servicen Key stakeholders working with Reno/Tahoe International Airport to enhance air

service to regionn Transportation sub-committee met throughout the summer and will receive a

proposal to review for enhanced transportation for the 2012 winter season on September 29th.

P R I O R I T Y P R O J E C T S : G O A L S & P R O G R E S S

TRUCKEETOMORROW PAGETHREE

Dates set monthly ▪ 8:00-9:00 a.m. Truckee California Welcome Center 10065 Donner Pass Road The Truckee Donner Chamber of Commerce is partnering with the Town of Truckee and the Truckee Downtown Merchants Association (TDMA) to open up a dialogue between the business community and the Chamber, Town and TDMA.

Please join us for a small, informal gathering of Truckee businesses to help us understand how Truckee can create a better environment for local businesses to succeed.

On a monthly basis, we will meet with businesses throughout the Town to discuss your in-dividual challenges and suggestions. We want to listen, we want to hear what each of your businesses does, we want to know what brought you to Truckee, what keeps you in Truckee — and if you’re looking to expand or move, what would keep you in Truckee.

If you are interested in being invited to a future Coffee Connection, or to learn more about it, please contact Lynn Saunders at (530) 587-2757 or e-mail Lynn@truckee.com. Lynn Saunders Tony Lashbrook Alyssa Thomas President/CEO Town Manager President Truckee Donner Town of Truckee Truckee Downtown Chamber of Commerce

Merchants Association

Creating Economic Prosperity

You’re invited to …

Truckee Business Coffee Connection

Truckee Tomorrow is an economic development initiative in partnership with the Truckee Donner Chamber of Commerce, the Town of Truckee, and the Truckee Downtown Merchants Association, to identify and implement strategies to create economic prosperity for Truckee and the region. For more information, contact Lynn Saunders at the Truckee Donner Chamber of Commerce at 530.587.2757 or e-mail Lynn@truckee.com.

DOWNTOWN IMPROVEMENTSParking Working Group Recommendations Implementation to BeginIn June, the Truckee Town Council adopted the recommendations of the Parking Working Group. Some of those recommendations include:n Simplified instructions on pay stations n Free parking in Beacon lot with 2-hour limitationn Jibboom and West River Street rates reducedn Eliminate progressive rate structure downtownn Eliminate $2 minimum credit card paymentn Beacon lot free for all-day employee parking with permitn Terminate the Catholic Church parking lot leasen Provide additional free parking opportunities on West River, Jiboom and

Church streets as funding allowsn Implement public outreach program regarding downtown parking The Town of Truckee, the Chamber and TDMA will be working together in the development a marketing/public outreach program.

DOWNTOWN IMPROVEMENTSDowntown Truckee to Become More Pedestrian FriendlyOver $2.5 million in improvements will be making historic downtown Truckee a more pedestrian friendly and visually appealing destination. A new project to improve the frontage of the historic train depot in the heart of downtown where the California Welcome Center and Truckee Donner Chamber of Commerce is located began September 6th. Improvements will include new sidewalks, landscaping and street furniture, as well as a new pedestrian crossing to create a safer connection from the train depot to the shopping and dining across the street. Earlier this summer, a similar pedestrian-friendly project was done in front of the Bar of America-Pacific Crest Restaurant, creating an outside dining venue, and the Truckee Hotel-Moody’s Bistro and Lounge. This connects to a recently created sidewalk with planters in front of Carmel Gallery. All projects have been created to honor the historic integrity of downtown Truckee. Also underway, is a pedestrian and bicycle connection from downtown Donner Pass Road to the east Gateway area.

DOWNTOWN IMPROVEMENTSDowntown Improvements Discussed at Good Morning Truckee ForumThe May 10th Good Morning Truckee presented a panel focusing on historic downtown, often referred to as “the heart and soul” of Truckee. A panel of speakers included Art Chapman of JMA Ventures, developers of the Hotel Avery; Rick Holliday of Holliday Development, developers of the Railyard Project; and Alyssa Westenburg, President of the Truckee Downtown Merchants Association. The panel provided an update on their developments; the role these developments can play in creating a sense of vibrancy downtown; and what is currently being done to market and promote downtown.

Good Morning Truckee is a community forum presented by the Truckee Donner Chamber of Commerce to provide timely and relevant information on a variety of topics and create a networking opportunity. Good Morning Truckee is open to the public – everyone is invited. It is held the second Tuesday of every month at Truckee Town Hall from 7:00–8:30am. Price at the door for general public is $10; Truckee Donner Chamber members $8 and includes a continental breakfast. Good Morning Truckee is presented by the Truckee Donner Chamber of Commerce in partnership with sponsors Citizens Bank, The Office BOSS, the Sierra Sun, 101.5FM Truckee Tahoe Radio, and the Town of Truckee. Additional sponsorships opportunities are available.

BUSINESS RETENTIONCoffee Connection Invites Feedback from Small BusinessEconomic conditions are forcing companies to rethink every aspect of their operations. Many businesses are facing issues that directly impact their ability to survive in difficult market conditions. On a monthly basis, the Truckee Donner Chamber of Commerce, the Town of Truckee, and the Truckee Downtown Merchants Association will invite a few businesses for a small, informal gathering to help us understand how Truckee can create a better environment for local businesses to succeed. “This program is all about hearing about individual challenges and suggestions. Its learning what we have, what problems there may be and what we can do as a business community to make it better,” said Lynn Saunders, President/CEO of the Truckee Donner Chamber of Commerce. “It’s not just meeting and listening to what people need, but being able to respond to that,” said Saunders. “We are not selling Truckee, we are not selling the chamber. We are having them come in because we want to listen, we want to hear what each of those businesses does, we want to know what keeps them in Truckee, and if you’re looking to expand or relocate, how we can make that easier,” “It’s about expanding the dialogue between the business community and the Town with a focus on the needs of business in these tough economic times,” said Tony Lashbrook, Truckee Town Manager. If you are interested in being invited to a future Coffee Connection, or tolearn more about it, please contact Lynn Saunders at (530) 587-2757 ore-mail Lynn@truckee.com.

BUSINESS RETENTIONGovernment Deregulation Discussed at Good Morning TruckeeThe September 13th Good Morning Truckee featured two speakers discussing the financial burden on California businesses, particularly small businesses, brought about by over-regulation. Good Morning Truckee brought two speakers together to engage in a dynamic discussion, moderated by Jeff Ridgel, owner of The Office BOSS, about what is being done to help small businesses to succeed with limited government interference.

P R O J E C T H I G H L I G H T S©

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Below are more details on some of the previously mentioned Truckee Tomorrow activity.

For more information,

contact the Chamber at

530-587-2757 or

email info@truckee.com

Tuesday, May 107:00-8:30am • Truckee Town Hall, Council Chambers

10183 Truckee Airport Road, 2nd � oor

Good Morning TruckeeA community forum presented by the Truckee Donner Chamber of Commerce to provide

timely, relevant information on a variety of topics and create a networking opportunity

Sponsored by:

Art ChapmanJMA Ventures - Hotel Avery

Rick HollidayHolliday Development - The Railyard

Alyssa Westenburg

Truckee Downtown Merchants Association –

All Things Downtown

Open to the public • $10 • $8 chamber members

Includes continental breakfast

FEATURING:“The Future of Downtown Truckee”

California Senator Ted Gaines has introduced “Red Tape” legislation that aims to reduce the number of existing regulations by one-third. Karla Lyngvar, CEO and co-founder of the Small Business Economic Impact Alliance (SBEIA), helps small businesses thrive and grow, gather and share information, and promote small business legislation in California. Local action suggested by moderator Jeff Ridgel included: 1. Identify local regulations that are “a problem” 2. Review each “problem” regulation, and ask: * is this regulation impacting small local businesses? * why was it adopted? * can it be reformed or eliminated? * what is the likely outcome? 3. Revise regulations: work with the town on adopting change that may lead to a better business climate

BUSINESS RETENTIONAssisting Clear Capital with Much Needed Parking SpaceOver the past several years, Clear Capital has experienced consistent growth and has expanded to several buildings within Pioneer Commerce Center. This growth has increased the number of employees working at this location, resulting in near-capacity parking conditions throughout the Clear Capital parking areas. As a shortage of employee parking could limit Clear Capital’s ability to continue expanding its number of employees in the future, Clear Capital requested that the owners of Pioneer Commerce Center construct an additional 72-space parking lot to accommodate the increased employee parking demand. As a result, the owners of the Pioneer Commerce Center approached the Town with a proposal. In exchange for additional parking spaces in a designated open space area adjacent to an existing parking lot, the Pioneer Commerce Center owners would transfer the open space requirement to another property they owned on Levon Avenue, directly south of the Town-owned property commonly referred to as the Sled Hill adjacent to Donner Pass Road in the eastern Gateway Area, and “gift” this property to the Town as permanent open space. The Town Council approved this “swap”, resulting in a “win-win” for all parties involved. This land swap is an example of the Truckee community working together to accommodate local business growth, while preserving open space in the process.

BUSINESS RECRUITMENTSACTO – The Inside TrackTruckee Tomorrow joined SACTO in June. SACTO (Sacramento Area Commerce and Trade Organization) was founded in 1975. Its mission is to recruit and grow high-value investment in the Sacramento region. It serves as the region’s leading facilitator of economic development. It brings together the organizations, information, and resources in the pursuit of jobs, talent, and investment needed to ensure regional prosperity and global competitiveness. Over the last 35 years, SACTO has assisted hundreds of companies locate and expand in the Sacramento Region, generating billions of dollars of investment and strengthening our economy. Today the organization continues to create opportunities through focus and fulfillment of its mission. As a member of SACTO, Truckee Tomorrow will gain first knowledge of new company locations and expansions; attend SACTO annual events; opportunity for committee involvement; access to Center for Strategic Economic Research (CSER) for data services; subscription to all SACTO/CSER publications; listing in SACTO Membership Directory with detailed profile; be preferred vendor in proposals for prospects; have a featured link in The Insider “Industry Spotlight” section; and exclusive invitation to VIP reception at SACTO events.

PAGEFOUR TRUCKEETOMORROW

The following leaders participated in the initial series of meetings:

Anderson, Richard – Town of TruckeeBacklund, Kaitlin – Mountain Area Preservation FoundationBaird, Jeff & Patty – Cedar House Sport HotelBeyer, Tonya – W&T Graphix, Truckee Donner Chamber of CommerceCarpenter, Steve – Contractors Association of Truckee TahoeChapman, Art & Colleen – JMA VenturesColeman, Ed – Pacific Crest-Bar of America- Pianeta’s

Cross, Andrew – Truckee Tahoe Lumber CompanyDavisson, Pat – Contractors Association of Truckee TahoeDee, Carolyn – Squaw Valley USAEagan, Kathleen – Member-at-LargeEtnyre, Robb – Tahoe Donner Association, Truckee Donner Chamber of CommerceFerree, Laura – Truckee Family Resource CouncilFrisch, Steve – Sierra Business CouncilGonzales de Valley, Adela – Truckee Family Resource CouncilHobday, Pam – Pamela Hurt Associates

Holliday, Rick & Nancy – Holliday DevelopmentKautz, Rob – Sugar Bowl Ski ResortKucharski, Paul – Citizens Bank of Northern California, Truckee Donner Chamber of CommerceLashbrook, Tony – Town of TruckeeLoomis, John – Northstar-at-TahoeMarshall, Kevin – Clear CapitalMaurer, Julie – Squaw Valley USAOlivieri, Stefanie – Mountain Area Preservation FoundationOwens, Ted – Nevada CountyRidgel, Jeff – The Office BOSS

Rock, Bill – Northstar-at-TahoeRyman, Chris – Member-at-LargeSaunders, Lynn – Truckee Donner Chamber of CommerceSchneider, Maia – Tahoe Forest Hospital DistrictTirman, David – JMA VenturesWatson, Tom – Truckee River AssociatesWestenburg, Alyssa – Truckee Downtown Merchants Association, Truckee Donner Chamber of CommerceWirth, Andy – Squaw Valley USA

InterestedinGettingInvolvedinTruckeeTomorrow?Truckee Tomorrow identified four priority projects to focus on including:

n Business retention and recruitment – with a focus on second homeownersn Enhanced marketing of Truckee – creating a “bigger voice” for Truckee and

the regionn Downtown Truckee improvements – creating a more appealing atmospheren Transportation – leveraging Truckee’s position as a gateway to the region

Truckee Tomorrow is in the process of developing committees to tackle each of the four priority projects. If you have an interest or expertise in one of these areas, or want to get involved, please contact Lynn Saunders at the Truckee Donner Chamber of Commerce at Lynn@truckee.com or call 530-587-8808.

P R O J E C T S H I G H L I G H T S Below are more details on some of the previously mentioned Truckee Tomorrow activity.