tropical elegance
TRANSCRIPT
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New ParadigmDesign
Your Company There Logo
Tropical Elegance
Prepared & Presented By:
Emily Feugill
Nicholas Haseltine
Amanda Walton
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New ParadigmDesign
Your Company There Logo
Organization Overview
• Organization History
• Organization Background
• Current Trends in the Industry
• Ms. Chin-Sim Kang• Established March
2003
• Operates out of home• Offers exotic and
hand-crafted gifts
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New ParadigmDesign
Your Company There Logo
Organization Overview
• Organization History
• Organization Background
• Current Trends in the Industry
• Location: Manchester, NH
• Industry: Floral themed gifts & favors
• Service Market: Weddings, special occasions, etc.
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New ParadigmDesign
Your Company There Logo
Organization Overview
• Organization History
• Organization Background
• Current Trends in the Industry
• E-Commerce Popularity
• Growing Opportunity
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New ParadigmDesign
Your Company There Logo
Organization Analysis
• Exquisite collection of gifts from around the
world• Commitment to personalized service
• Emphasize customization
• Mission Statement• Life Cycle • Focus of Project
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New ParadigmDesign
Your Company There Logo
Organization Analysis
• Mission Statement• Life Cycle• Focus of Project
• Introductory Stage
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New ParadigmDesign
Your Company There Logo
Organization Analysis
• Mission Statement• Life Cycle• Focus of Project
• E-commerce website– PayPal– Shopping Cart
• Assist in the success of the company
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New ParadigmDesign
Your Company There Logo
Key Factors
• Strengths
• Weaknesses
• Opportunities
• Threats
• Website Establishment• Unique products• LLC status
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New ParadigmDesign
Your Company There Logo
Key Factors
• Strengths
• Weaknesses
• Opportunities
• Threats
• Branding
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New ParadigmDesign
Your Company There Logo
Key Factors
• Strengths
• Weaknesses
• Opportunities
• Threats
• Wholesale Distribution
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New ParadigmDesign
Your Company There Logo
Key Factors
• Strengths
• Weaknesses
• Opportunities
• Threats
• Competition in floral gift industry
• Website/E-commerce establishments
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New ParadigmDesign
Your Company There Logo
Action PlanWhat your final deliverable is goes here
• Research for E-
commerce host
– Major Events
– Results
• Produce E-commerce
website
• Presenting final product
• Researching• Analyzing• Adapting to project
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New ParadigmDesign
Your Company There Logo
Action PlanWhat your final deliverable is goes here
• Research for E-
commerce host
– Major Events
– Results
• Produce e-commerce
website
• Presenting final product
• Selected host
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New ParadigmDesign
Your Company There Logo
Action Plan What your final deliverable is goes here
• Research for E-
commerce host
• Produce E-commerce
website
– Major Events
– Results
• Presenting final product
• Get all background information
• Take photos of products• Learn PHP• Build web pages
• Input all information
• Publish website
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New ParadigmDesign
Your Company There Logo
Action Plan What your final deliverable is goes here
• Research for E-
commerce host
• Produce E-commerce
website
– Major Events
– Results
• Presenting final product
• http://www.tropical-elegance.com
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New ParadigmDesign
Your Company There Logo
Action Plan What your final deliverable is goes here
• Research for e-
commerce host
• Produce e-commerce
website
• Presenting final product
– Major Events
– Results
• Conference call• Final touch-ups• Final presentation to
owner
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New ParadigmDesign
Your Company There Logo
Action Plan What your final deliverable is goes here
• Research for e-
commerce host
• Produce e-commerce
website
• Presenting final product
– Major Events
– Results
• Completed project
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New ParadigmDesign
Your Company There Logo
Conclusion
• Short Term Effects
• Long Term Effects
• Website• Good Starting Point• Marketing Can Begin
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New ParadigmDesign
Your Company There Logo
Conclusion
• Short Term Effects
• Long Term Effects
• Larger Customer Base• Create New Promotions• Earn a Better Reputation
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Questions?