trondheim election

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To increase participation for the upcoming municipality election, we made a politically based Twitter with so simple topics, that everyone, old and young, could take part in the discussion.

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Page 1: Trondheim Election
Page 2: Trondheim Election

BriefIn 2007, only 61% of Trondheim’s population voted. The majority of the remaining 39% are people be-tween 18-25. The reason they don’t vote? They don’t care because the politics are too complicated.

Page 3: Trondheim Election

IdeaOur target audience is picky and selective in how they spend their time. We believe they avoid voting because a lack of knowledge. So we have to teach them about politics. Without them knowing they’re being taught. And make them spend some of their valued time on politics.The concept “Table Talk” is an online and ambient conversation starter based on low-level politics. We made an Internet forum crossed with Twitter where people discuss subjects everyone in Trondheim can relate to.

Page 4: Trondheim Election

ELECTION 2011

About

12 september

Find your polling place

TABLETALK

SCHOOL

GREEN ZONES

PUBLIC TRANSPORTATION

CULTURE

140 Post

“After the nightclubs started closing earlier, we’ve seen radi-cal changes in night time violence.”

“Let people decide for themselves.”

“Byvolden har blitt redusert med 30%. Keep it that way”

“Night time violence has decreased by 30 percent since drinks sale started closing earlier. Proof enough?”

“When night clubs close early shady business involving drugs and prostitution blossom. Expand night club opening hours instead so we don’t have to deal with lawlessness.”

“Just go out an hour earlier. Problem solved?”

“People really should stop drinking at 3AM.”

Bare blåbær 24.aug.2011

Tulla Fischer 25.aug.2011

Tulla Fischer 25.aug.2011

Choco Boco 29.aug.2011

Blæst 29.aug.2011

Blæst 29.aug.2011

Blæst 29.aug.2011

23

21

18

18

15

10

3

NIGHTLIFE

Page 5: Trondheim Election

“People really should stop drinking at 3AM.”

“Night time violence has decreased by 30 percent since drinks sale start-ed closing earlier. Proof enough?”

“Let people decide for themselves.”

After the nightclubs started closing earlier, we’ve seen radical changes.

Bare blåbær 24.aug.2011

Tulla Fischer 25.aug.2011

Tulla Fischer 25.aug.2011

Choco Boco 29.aug.2011

140

omFind your polling placeAbout

Post

TABLETALKTABLETALK

Web siteA media where all content is user gener-ated. Working partly as a forum and partly as Twitter. Giving people the opportunity to discuss well-known subjects, read other con-tributions, browse through categories, give starts to posts they like, and share them on social media like the real Twitter. And Facebook of course. The website is a multi platform adapted site also functioning on devices like smart phones and tablets.

Page 6: Trondheim Election

AdshelsWe spread the campaign and make discussions visible all over Trondheim.All advertising have a QR code that sends you to the website.

Page 7: Trondheim Election

TABLETALK

www.tabletalk.com www.tabletalk.com

"The harbor should be open on public holidays to control the festivities of high school kids."

"The harbor is a place for everybody and the hectic partying causes discomfort and littering."

Page 8: Trondheim Election

www.tabletalk.com

"It's important that Trondheim use our resources in improving content

and facilitation"

"To create learning we have to create satisfaction. And therefore renovation in school buildings."

www.tabletalk.comTABLE TALK

SCHOOL

Per, 28

Jonas, 26

www.tabletalk.com

"The harbor should be open on public holidays to control the

festivities of the high school kids"

"The harbor is a place for everybody and the hectic partying causes discomfort and littering."

www.tabletalk.comTABLE TALK

GREENZONES

Silje, 19

Kim, 25

www.tabletalk.com

"Alcohol serving should close when the clubs close. Let people make

their own decisions."

"To avoid shenanigans when clubs close it is important and correct

that serving closes earlier."

www.tabletalk.comTABLE TALK

NIGHTLIFE

Simen, 28

Melissa, 26

Page 9: Trondheim Election

www.tabletalk.com

"We need more departures. Todays coverage is far to low."

"People should adjust their sched-ules. We should rather use money

on modernizing busses."

www.tabletalk.comTABLE TALK

PUBLICTRANSPORTATION

Line, 32

Jens, 24

www.tabletalk.com

"Trondheim should expand our culture to be even more attractive."

"Our culture already attracts lots of people. Better content instead of

expansion."

www.tabletalk.comTABLE TALK

CULTURE

Torstein, 28

Gudmund, 31

Table coastersHave you ever sat in a coffee shop just fiddling with a candle or a napkin? … Of course you have.

That’s why coffee shop tables are the perfect medium. We find our urban target audience by distributing table coasters on every coffee table in all of Trondheim’s coffee shops.

The subjects on the coasters are some of the most discussed and relatable themes in our city. In that way, everyone can participate in the discussion. The two quotes on the coasters are political counterpoints.

Page 10: Trondheim Election

www.overbordet.no

”Vi trenger flere bussavganger. Dagens dekning fyller ikke

transportbehovet.”

”Folk må greie å tilpasse seg rutene. Pengene må heller gå på å

modernisere alle bussene”

TableclothAn ambient that lies on tables in cafeterias and cantinas on all schools in Trondheim. The colour of the tablecloth matches the subject. People at the table fill the blanks. The tablecloths are switched to next subject every week.

Page 11: Trondheim Election

StickersThe Table Talk stickers will be placed on doors of every spot that has the table coasters.