Mc Donald’s case study

Values of the company

• Mc Donald’s one agenda- Providing 100% total customer Satisfaction.

• One formula, complete success- commitment to Q, S, C, V.

• Company policy- To provide career opportunities to employees.

Q. Do you think Mc Donald’s training initiatives are aligned with business strategy? Explain the reasons for it. Why is it important to establish business strategy-training linkage?

People at Mc Donald’sOrganization chart:

Trainee crewCrew

MemberTrainingSquad

TraineeFloor Manager

Floor Manager

Shift RunningFloor Manager

TraineeManager

Second AssistantManager

First Assistant Manager

RestaurantManager

Career Chart in Mc Donald’s

* Employees are paid on hourly basis( crew members) or are Salaried managers.

* “Voted as the best place to work for minorities”- By Fortune Magazine in 2005

* “One out of five best places to work in Latin America”- By Economic Magazine in 2005

Total Talent

Commitment To Training

•McDonald's Continues to Invest in Talent.•Kroc’s philosophy- "If we are going to go anywhere, we've got to have talent, and I'm going to put money in talent." •Kroc’s “Try anything’’ philosophy-supported skill mix.

Q. Discuss how strategic commitment to training has contributed to its position as a ‘’ leading global food service retailer”.

Q. How has Mc Donald gained from Kroc’s philosophy?

• Achieving McDonald’s vision to provide the best family restaurant experience.

•McDonald’s recognize that people do well when they feel good in their job.

• Mc Donald’s provides diverse wide cultures.

• Recruitment policy “ Hire The Smile”

Recruitment

Recruiting suitable ApplicantsProviding exceptional support, real progression opportunities, a range of excellent rewards and all the potential associated with working for a world-famousglobal brand.

For Crew Members

Submitting an Online Application form

On Job evaluation (OJE)

Interview with Business Manager

30 m

inut

es

Trainee Business Manager

Participating in an award winning management training scheme.

Initial Screening

An online personality questionnaire

OJE

Interview with a Senior

Manager

Orientation and InductionWelcome Meetings

Structured Development Programme

On the job training

Classroom –based Training sessions

3-week probationary

Period

Performance RatingUnsatisfactorySatisfactory

Retained Terminated

Viewing a DVD, Compulsory onlineHealth & Safety and Food Safety test ( 2hrs)

Q. Describe the orientation training at McDonald's.What purposes does it serve?

Training and Management Development

•Mc Donald’s emphasizes on

“One Best Way”.

• Retains Kroc’s philosophy.

• Provides comprehensive development programme and

career progression.

Management OpportunitiesPromotion of Crew members to Hourly

paid Management positions.

Shift Management DevelopmentProgramme and development days

Management entrance exam

Training course held by the Training Dept.

CurriculumThe Shift Management Development Curriculum is divided into four key programmes:

Shift Management

Systems Management

Restaurant Leadership

Business Leadership

Externally recognized qualifications

• McDonald’s provides a company website called ourlounge.co.uk- Level 1 and 2 basic

skills qualifications.• Online learning platform, My Learning, which

has been specially designed for McDonald’s. • E-tutors are assigned to learners at the

beginning of the programme- .- ‘Skills for Life’; Level 4 qualifications in Skills for Life tutoring.

• In 2008 McDonald’s was given official awarding body status by the exam regulator.

Q. Discuss the training and management developmentprocess at McDonald's with respect to its design, purpose, methods, and content. What organizational goals does it help McDonald‘ achieve? Evaluate McDonald's T&D process based on your understanding of the process of training.

Q. How relevant is training and development fora company like McDonald's which is seen as'deskilled'?

McDonald's Diversity Initiatives• Mc Donald’s has a long-standing commitment to a diverse workforce.• Resulted in having the largest number of minority and female franchisees in the quick service industry.• The company has employee networks such as Women's Leadership Network, Asian Employee Network, McDonald's African American Council , etc. •Diversity education through formal presentations , Seminars and workshops like Winning with Diversityand Inclusion, Gender Speak, Asian Career Development, Black Career Development, and Women.

Q. What purposes are served by diversity trainingfor McDonald's? What initiatives does McDonald's take for diversity inclusion in itsworkforce and with what benefits?

Evaluation of Training* Restaurant's performance with respect to training is measured by the following indicators:• Overall training audit grade• Proportion of fully trained staff• Number of OCLs awaiting completion• Employee satisfaction levels

* Q,S,C measured by- MYSTERY SHOPPING Benefits of Training-•Improves Employee Morale & Productivity•Lower staff Turn over

•Better employee and customer satisfaction

Q. What criteria are used to evaluate training effectivenessat McDonald's?

Conclusion* McDonald’s believes that the success of the restaurantand the company is achieved through their people.

* The Company aims to recruit the best people, to retain them by offering ongoing training relevant to their position and to promote them when they are ready.

* The recruitment policies, procedures and practices reflect the company’s determination to fulfill its aim.

Presented By-Atish Madan

C. Mayuri NaiduRohini