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  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 1

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 2

    Oracles Engineered Systems Strategy: Exadata Database Machine Kurt Vogel Master Principal Sales Consultant May 20, 2014

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 3

    ENGINEERED TO WORK TOGETHER

    Hardware And Software

    Oracle Engineered Systems

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 4

    Tuned Together

    Tested Together Certified Together

    Deployed Together

    Upgraded Together

    Managed Together

    Supported Together

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 5

    Oracle Engineered Systems Optimized for Oracle Database

    SuperCluster SuperCluster

    Big Memory

    Machine

    Exadata

    Database

    Machine

    Big Data

    Appliance

    Database

    Backup

    Appliance

    Database

    Appliance

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 6

    Oracle Engineered Systems Optimized for Oracle Middleware & Applications

    SuperCluster SuperCluster

    Big Memory

    Machine

    Exalogic

    Elastic

    Cloud

    Virtual

    Compute

    Appliance

    Exalytics

    In-Memory

    Machine

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 7

    Oracle Exadata Database Machine A Total System Optimized for the Oracle Database

    Standard Database Servers

    Intel processors / Oracle Linux or Solaris

    Standard Oracle Database software (11g and/or 12c)

    Runs existing applications unchanged

    Fast Internal Network

    Highest bandwidth / lowest latency

    Exadata Storage Servers

    Flash + disk storage + Storage Server Software

    A coprocessor for database functions

    10x 15x data compression + Flash compression

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 8

    Exadata: Purpose-Built for the Oracle Database Unique Software Algorithms Optimize Database Processing

    Database offload in storage

    Data intensive query operations

    offloaded to storage CPUs

    100 GB/sec SQL data throughput

    Database optimized storage

    Hybrid Columnar 10x Compression for

    read-intensive and archive data

    Database optimized PCI Flash

    Smart caching of database data

    Smart algorithm for log writes

    Database optimized QoS

    End-to-end prioritization from app to DB,

    network, and storage

    Database optimized availability

    Fast detection and recovery of failed

    server, storage or switch

    Exachk validation of hardware, settings,

    software, best practices

    Database optimized messaging

    Custom InfiniBand protocol for low

    latency, high throughput SQL

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 9

    Scalable Capacity From Eighth Rack to Multi-Rack

    Exadata

    Storage

    Expansion

    Racks

    Smallest Config

    (1/8 Rack) 42 compute cores 4.8 TB raw flash 72 TB disk

    Largest Config

    (18 Racks) 2624 compute cores 792 TB flash 10.6 PB disk

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 10

    Exadata Momentum: Thousands of Customers

    Over 250 Financial Services Companies

    Over 225 Retail Companies

    The Worlds Best Brands

    Exadata Customer Growth

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 11

    Performance

    Consolidation

    Availability

    Simplicity = Lowest TCO | Highest ROI

    Exadata Success Factors

    What is Behind the Momentum?

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 12

    Exadata Performance

    Dramatic Reduction in Long-Running Jobs

    Batch, Reporting

    Backups

    Data Mining, Ad hoc Queries

    Data Warehousing

    Flash-Optimized OLTP / Mixed Workloads

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 13

    P&G: DW and Mixed Workload

    Objectives

    Improve stability and supportability

    Lower costs

    Boost performance

    Solution

    2010: Implement 1ST DW on V2

    2011: Move 2nd DW to X2-2, Move OLTP/Analytics to X2-2

    2012: Move 3rd DW to X2-8

    Benefits Simplified

    Support

    Faster

    Applications

    2 - 30X Performance with Exadata is much better, and getting an out-of-the-box solution dramatically reduced the time

    and money to build and maintain our DW platform. - Brian Beckman, DW Platform Manager, Procter & Gamble

    Exadata V2

    Data Warehouse Prod Non-Prod

    Trade/Mkt/POS Data

    Exadata X2-2

    Data Warehouse Prod DR Dev UAT

    Shipments Data

    Exadata X2-8

    Data Warehouse Prod Non-Prod

    Finl/Planning Data

    Exadata X2-2

    OLTP/Analytics

    Data Guard

    Trade Fund Management

    Storage

    Savings

    3x 10x Compression

    Prod Non-Prod

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 14

    PayPal: Real-Time OLTP

    Objectives

    Analyze 100% of payments for risk in < 100 milliseconds

    99.999% uptime

    2x increase in transaction volume

    Solution

    3 Pods, each with two X2-8s plus two X2 Storage Expansion

    Racks, and Active Data Guard to

    identical standby configuration

    Benefits

    We chose Oracle Exadata to help keep us nimble by delivering a response time of less than 100ms over

    petabytes of data. - Sehmuz Bayhan, CTO PayPal

    2x Exadata X2-8

    2x Storage Expansion

    Faster

    Applications

    10x Faster

    Overall

    Maximum

    Availability

    99.99%

    Increased

    Payment Volume

    Reduced

    Risk Exposure

    99.99% Analysis

    Active Data Guard

    200% Increase

    2x Exadata X2-8

    2x Storage Expansion

    300,000+ executions per second 40 ms (avg) response times (99.99%)

    Production (Primary Data Center) Standby (DR Data Center)

    24 Exadata

    Systems in

    total, across

    3 pods WAN @ 650+

    miles (30 ms) 120 TB database

    X 3 = 360 TB total

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 15

    U.S. Customs and Border Protection

    Objectives

    Real-time processing and monitoring of all cargo and

    every passenger crossing the

    US border

    Shrink data center costs

    Solution

    2010: Implement V2, X2-2

    2011: Add X2-2, X2-8

    2012: Add X2-8, Exalogic

    Benefits

    Oracle Exadata has changed our strategic IT focus from building systems to developing and

    supporting services. - Ken Ritchhart, Deputy Assistant Commissioner

    Exadata X2-2

    Primary /Standby

    Exadata X2-8

    Primary/Standby

    Exadata V2

    Primary/Standby

    Automated Targeting

    Systems

    Automated Export

    Systems

    Passenger &

    Cargo Systems

    Enterprise Data

    Warehouse

    2010 2011 - 2012 2010 - 2011

    Storage

    Savings

    1 Petabyte

    Replaced $$ SAN

    Faster

    Applications

    10X speedup

    32 billion queries/day

    Cost

    Savings

    75% Cost

    Reduction

    Maximum

    Availability

    99.95%

    Data Guard Data Guard Data Guard

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 16

    Some of our batch processes that used to run 4, 5, 6 hours at a time are down to 10 minutes.

    Werner Adams Technical Architect, Media24

    Batch Jobs From Hours to Minutes

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 17

    Exadata Consolidation Over 50% of Exadata Deployments are for Database Consolidation

    Greater Consolidation Density

    Intelligent Storage Tiering (DRAM, Flash, Disk)

    Industry-Best Data Compression

    Mixed Workload Prioritization

    Ideal DBaaS Platform

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 18

    Exadata for OLTP: 4X Consolidation Density

    Challenge: How many more databases can be consolidated on Exadata, compared to a fast x86 system? Approach: Compare the same Exadata system, with and without Exadata features* enabled, increasing databases until saturation. Results: 160 databases (CPU-bound) on Exadata, compared to 40 databases (I/O-bound) on equivalent x86 hardware. Exadata consolidates 4X as many databases with faster transaction response times.

    *Includes Exadata Smart Flash Logging, Smart Flash Cache, Smart Scan,

    Smart Flash Cache compression, Storage Indexes, Network RM, IORM

    Exad

    ata

    X4-2

    x86

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 19

    Exadata for Mixed Workloads: 15X Faster

    Challenge: How much faster can Exadata execute mixed workloads, compared to a fast x86 system? Approach: Compare the same Exadata system, with and without Exadata features* enabled. The workload is OLTP plus a reporting Data Warehouse. Do not saturate the Exadata-enabled test. Results: Exadata responds 15X faster with over 6X more transactions while still consolidating twice as many databases.

    Exad

    ata

    X4-2

    x86

    *Includes Exadata Smart Flash Logging, Smart Flash Cache, Smart Scan,

    Smart Flash Cache compression, Storage Indexes, Network RM, IORM

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 20

    Application Database Consolidation Oracle Database Certification = Exadata Certification

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 21

    Bayer Healthcare Japan

    COMPANY OVERVIEW

    Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials

    Best known in Japan as the company who invented Asprin

    Products include Bayer Schering Pharma products, Animal Health, Intendis, Medrad, Bayer Asprin

    CHALLENGES / BUSINESS OBJECTIVES Performance, maintenance, cost issues 9800 specialized data marts redundancy and latency issues 10 hours data loads affecting marketing analysis productivity Improve business process by consolidating distributed OLTP

    systems

    Reduce TCO by consolidating DW and TP in to a single data repository

    SOLUTIONS Exadata Database Machine (1/4 Rack)

    RESULTS

    350 sales marketing users

    Consolidation of OLTP and DW same machine

    Reduced Number of data marts by 50%

    Monthly data load reduced from 7 hours to 1 hour

    Weekly processing time for datamarts decreased from 10 hours, to 45 minutes

    Decreased power consumption by moving from 1 DW / 1 OLTP server to a single Database Machine

    Reduced headcount by consolidating two different technologies for TP and DW to a single Exadata

    Database Machine

    Queries reduced by 1/3

    140 Million records processed daily

    Cost savings from reduced electricity consumption and floorspace used

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 22

    The CPUs of the 20 prior systems were running at 77% of capacity; now the CPUs of the two Oracle Exadata systems are at below 10%.

    Lead Oracle DBA, Cardinal Health

    Massive Consolidation

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 23

    "Exadata delivers an amazing 20x compression for our Data Warehouse."

    Jonathan Walsh Head of BI & DW, Morrisons, Plc.

    Industry-Best Compression

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 24

    Organic Food Retailer: OLTP Consolidation

    Exadata X2-2

    Dev/Test

    Exadata X2-2

    DB Consolidation

    Pre-Exadata

    2011

    14 Legacy Servers

    3 O/S Versions

    18 Oracle Databases

    5 Oracle DB Versions

    12 Application Teams

    Objectives

    Consolidate all OLTP databases to simplify and

    standardize management and

    reduce costs

    One vendor to call for support

    Solution

    2011: Consolidate14 servers onto two Qtr-rack Exadata

    X2-2

    Data Guard

    Data Guard

    PeopleSoft HR

    Ordering

    Timekeeping

    Decision Support

    Many other applications

    Benefits Simplified

    Support

    Faster

    Applications

    Up to 20X

    Uniform

    HA/DR

    Data Center

    Cost Savings

    One number for me to call; no more forwarding phone calls and email between vendors when we

    are digging into an issue. - DBA Team Leader

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 25

    Garmin: OLTP Consolidation

    Objectives

    Support 400% growth in customer facing applications

    Eliminate bottlenecks in Manufacturing and Planning

    Consolidate to reduce costs

    Solution

    2012: Consolidate 12 servers onto two Half-rack Exadata V2

    2012: Add two Half-rack X2-2 systems, two Qtr-rack storage

    expansion

    Benefits 4x Growth Faster

    Month End Reports

    Up to 11X

    99.95%

    Uptime

    Data Center

    Cost Savings

    Consolidation on Exadata reduced costs and eliminated critical performance bottlenecks in our

    Manufacturing and Planning systems - Ed Link, Vice-President IT, Garmin

    Exadata X2-2

    Garmin Connect

    Pre-Exadata

    12 Prod Servers

    2012

    Oracle E-Business Suite Advanced Supply-Chain

    Planning

    Hyperion Reporting Garmin Connect custom app

    Exadata X2-2

    Dev/Test/Local Standby

    Half-rack Exadata

    Qtr-rack Storage Expansion

    Exadata V2

    DB Consolidation

    Data Guard

    Exadata V2

    Dev/Test/ Standby

    4 Prod Databases

    Data Guard

    EBS, ASCP, Hyperion

    DB Consolidation

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 26

    Workload-based allocation of 1. CPU Resources

    2. Network Bandwidth

    3. I/O Bandwidth

    Example:

    Web-commerce transactions have priority over ad-hoc

    queries during the day.

    Batch replenishment jobs have priority at night.

    Comprehensive Workload Prioritization

    Prioritize from the application to

    the database, O/S, network and

    storage allocated to services, modules, actions or users.

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 27

    Worlds Only DB Machine Architected for DBaaS Scale-out OLTP, Analytics, & Mixed Workloads

    Mixed

    Workloads

    Many Workloads

    Mixed Workloads

    OLTP

    Analytics

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 28

    The Platform for Implementing DBaaS

    Manufacturing

    Marketing

    Human Resources

    Engineering

    Sales

    Service

    IT/Operations

    Finance and Accounting

    DBaaS Challenges

    Many databases of all sizes

    Unpredictable volumes Mixed workloads

    OLTP/Web commerce Reports/Ad hoc queries Data marts/Warehouses Development/Test

    Outages are costly

    Security is mandatory

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 29

    Univ. of Minnesota: DBaaS

    Business Objectives

    Eliminate server proliferation

    Provide consistent service levels

    Free up redundant administrators

    Standardize roles and permissions

    Solution

    Consolidate 40 DB servers onto 2 Exadata X2-2 Half-Racks

    Create a standard Schema-as-a-Service with 150+ schemas in 8 databases,

    serving all departments

    Benefits Server

    Consolidation

    Standardized

    Configurations

    40 servers 2 Exadata We consolidated dozens of database servers onto Exadata and freed up many of our admins for more strategic tasks. Standardizing our

    database services and configurations has yielded benefits across

    many dimensions. - Andy Wattenhofer, Database Administration Manager, University of Minnesota

    Security, Backup, HA/DR

    Exadata X2-2 Half-Rack

    Prod

    Exadata X2-2 Half-Rack

    Standby/Dev/Test

    Data

    Center A1 Data

    Center A2

    NAS Storage

    Backups of DB

    Export dumps

    Data Center B

    Reduced

    Administration

    Data Guard

    5 DBAs 3

    40 DB Servers

    2011

    235 databases 29

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 30

    Exadata Availability

    Maximum Availability

    Architecture

    The Community Effect

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 31

    Maximum Availability Architecture Proven at Thousands of Banks, Telecoms, Web Companies, etc.

    Redundant

    database servers,

    storage servers,

    network, power

    Active standby

    systems, local HA

    and/or remote DR

    Log-based data

    replication with data

    consistency

    validation

    Database Optimized

    Protection from All

    Failures

    Data loss or corruption

    Unplanned outages

    Planned maintenance

    Application changes

    Human errors

    Online

    patching,

    reconfiguration,

    application

    changes

    Active-active DB

    clusters. Mirrored

    storage and flash.

    LAN WAN

    Maximum Availability Architecture

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 32

    I couldnt even tell you the last time we had an outage, because of Exadata."

    Jody Stull Project Analyst, Garmin International

    No More Outages

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 33

    Our electronic payments service has been live on Exadata since early 2011 with 100% uptime. The service processes the transfer of billions of Euros per week and achieves subsecond response times.

    Martin McGeough Chief Database Technical Architect, Vocalink

    Mission-Critical Reliability

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 34

    Exadata Simplicity

    Single-Vendor Solution

    Platinum Services

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 35

    Engineered and Optimized

    Hundreds of Engineer Years Optimizing and

    Hardening Exadata end-to-end

    Database, OS, drivers, firmware all optimized together

    Frees IT talent to focus on business needs

    Deploys in Days

    Oracle Supports it all - from Database to Disk

    Runs all Existing Oracle Database Workloads

    Realize the Full Potential of Exadata Technologies

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 36

    Enterprise Manager 12c Hardware view

    Schematic of cells, compute nodes

    and switches

    Hardware components alerts

    Software/system view

    Performance, availability, usage by

    databases, services, clusters

    Software alerts, cluster, ASM

    DBaaS cloud control

    Configuration view

    Version summary of all components

    along with patch recommendations

    Integrated H/W + S/W management for Exadata

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 37

    The fact that Exadata is such a simple, all-in-one appliance, makes it where there are a lot less people involved to support the system."

    Alex Mann Director of Infrastructure and Security, Garmin International

    Simpler Administration

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 38

    Platinum Support for Exadata

    No Additional Cost.

    ORACLE PLATINUM SERVICES

    Industry leading service level response times: 5 Minute Fault Notification

    15 Minute Restoration or Escalation to Development

    30 Minute Joint Debugging with Development

    Proactive remote monitoring for faults

    Oracle Engineers perform quarterly patching

    Better support for the complete Oracle stack Includes higher support levels for Database and other Oracle

    software

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 39

    Platinum Support works 24 x 7 for us. It doesnt cost anything its included in Exadata so its awesome.

    Kris Trezesicki Senior DBA, Westjet

    24 x7 Platinum Support

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 40

    Performance

    Consolidation

    Availability

    Simplicity

    = Lowest TCO | Highest ROI

    Exadata Success Factors

    The Bottom Line on Exadata

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 41

    Exadata is the heart of the booking engine, and we cannot operate as a business, we cannot sell tickets without it.

    James Callaghan Chief Technologist, Westjet

    Cannot Sell Tickets Without It

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 42

    One integrated system (servers, network,

    storage) optimized around the Oracle Database

    Intelligent, scale-out storage offloads database

    processing; optimizing memory, flash, disk

    Industry best data compression

    Supports OLTP, Data Warehousing, Consolidation

    Superior performance, price-performance,

    availability, supportability

    Exadata: Oracles Strategic Database Platform

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 43

  • Copyright 2014, Oracle and/or its affiliates. All rights reserved. 44