-:: TRIZ ::- COMPETITION

2013 -::LIGHTBULB ::-

YEO KIM HENG

MICHELLE LIM SERN MI

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LightBulb 2013

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Assume that you work in the R&D (Research and Development) of a particular object. Your role is to predict the future of this object and to develop new ideas; which will help to generate more revenue and gain new market share. What are your ideas which you can provide to predict the future of the common watch? Use TRIZ methods to derive these ideas.

PROBLEM DESCRIPTIO

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PART

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PROBLEM STATEMENT

BENEFITS

New ideas will need to be developed in order for the company to generate more revenue and gain new market share for its watch products. For this purpose, it is critical to predict the future of the watch.

The company will be able to generate significantly more revenue from its new watch products and gain new market share, enabling continuous new research and development. This is vital for the continuing survival and subsequent growth of the company. Furthermore, the act of pioneering innovative designs will raise the image and profile of the company.

PROCESS FLOW

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MPV (WATCH)

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S-CURVE ANALYSIS

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TESE

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FINAL PROPOSED SOLUTION

Projecting the display of time directly into the user’s retina from a small head mounted device.

creates a whole new area of head-gear based fashion.

extremely small form factor device as it is no longer restricted by the limitation to have a watch face that is big enough to be seen by the user.

may also harvest energy from the human head where it is mounted for example heat and vibration thus requiring no power source.