triumph bonneville

Download Triumph Bonneville

Post on 12-Sep-2014

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TRANSCRIPT

  • Tuesday, 10 January 12

  • Brief

    Educate the public of the legendary Bonneville.

    Tuesday, 10 January 12

  • Problem

    Many motorcyclists and the general public have anidea that the better the tech spec, the better the bike.

    Tuesday, 10 January 12

  • Insight

    The Bonneville a.k.a. Bonnie has gone through years oftechnological advancements.

    The one thing that seperates them from the rest is thegreat adventures that the riders have had with the Bonnie.

    Tuesday, 10 January 12

  • Brief

    Promote the Bonnie by collaboratingwith Penguin Books to launch a series of stories that are written aroundthe motorcycle and its riders through the ages. Focusing more on the womenwho sat behind these riders.

    Tuesday, 10 January 12

  • Tuesday, 10 January 12

  • Teaser in motorcycle magazines.

    Tuesday, 10 January 12

  • Print Ad

    Tuesday, 10 January 12

  • Ambient

    Pop-up reading corners would beerected in strategic locations.

    Tuesday, 10 January 12

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