triposo

Douwe Osinga@dosinga

Friday, September 13, 13

Triposo: To build the best travel guide

• Planet covering guides automatically generated• Mobile! (Android and iOS)• Context sensitive & personalised for mobile natives

• 5 million downloads and counting


What to expect in this talk


Mobile: The Third WaveThe Coming of the Mobile Natives


We use our smartphone 150 times a day

and 35% do it during dinner dates...


We depend on our apps23% says they can’t get a date without apps

18% can’t order food85% would rather give up drinking water

than deleting their apps


49% look up storylines or actors while watching TV

and only 35% fact check politicians


66% are no longer looking up where they go before they leave

and 67% no longer ask for directions


79% use smartphone when in a shop to check prices

and 97% when shopping for appliances


We stop planning our tripsHotelTonight is just the tip of the iceberg.

People are getting in the habit of planning-on-the-spot.40% of bookings are same day + next day. Hotels & Tours.


We decide where we eat on the spot

In our app standard behavior is to check 5 restaurants, less than 500 meter away around dinner time.


Our behavioral changes

We are depending on our phonesWe prepare less and less

We expect all info to be available, always


What is Triposo doing with this?


We let you wandergetting lost no longer means

not finding your way back with offline maps


We let you see moreWe focus on on-the-spot, personal recommendations

of nearby attractions challenging you to venture past the main sights.


We make decisions easy We wade through the reviews for you

suggestions, badges & clever filtering lets you find what you want faster.


We provide depth of contentNot just the museum but also the individual paintings,

articles about the period and other artists.


We like to get personalbecause we’re all different and we don’t have time

to look at suggestions that are not for us.


What can you do?


Think a la CarteThis is not a fixed menu world any more.


Think Fast The new traveler expects things to be bookable

at the very last moment.


Think mobileIt’s the device travelers use.

Are you ready?


Think humanPeople are not letting experts guide them.

They listen to other people. On social networks.Be there. And behave like a human.


Think openOpen content powers Facebook, Foursquare & Triposo

Contribute and be found


Think youTry it yourself.

Travel without any plans or pre made bookings. Wander around. What would you still need?


Thanks!

Triposohttp://www.triposo.com

@triposo


http://www.triposo.com

http://www.triposo.com