tripit as a "do it for me" app
DESCRIPTION
I gave this at Intuit's 2011 Innovation Summit about TripIt and the design principles we follow to create applications and a platform that proactively helps the traveler deal with the complexity and pain in travel.TRANSCRIPT
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1TripIt. Organize Your Travel.
TripIt as a “Do it For Me” App
Do it For Me Ecosystem SummitJanuary 12, 2011
Andy DenmarkVP Engineering & Co-Founder, TripIthttp://twitter.com/adenmark
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Design Principles
Typing is “evil”• Automate entry and maintenance of data
Create “intelligence” from data• The platform should fill in the blanks using 3rd party data sources
and use “signals” in the data to create actionable “intelligence”
Deliver information when and where it’s needed• Alerts (SMS, Push, Email), Mobile, Feeds, Web…
Services and platform, not applications• Think about applications as a composition of services exposed by
a core platform
TripIt. Organize Your Travel.
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What is TripIt?
TripIt. Organize Your Travel.
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The Manila Folder
TripIt. Organize Your Travel.
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The Manila Folder is Dead
TripIt. Organize Your Travel.
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Travel bliss…
TripIt. Organize Your Travel.
• Support for > 3,000 Vendors
• Feeds (iCal + Atom)• App. Ecosystem• Social (Facebook +
LinkedIn)• Mobile Applications• Data Enrichment
• Flight Alerts• Alternate Flight Search• Air Refund Tracking• Travel Rewards Tracking• Automatic Sharing
TripIt Free TripIt Pro
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8TripIt. Organize Your Travel.
How is TripIt a “Do it for Me App”?
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Inbox Connectivity
TripIt. Organize Your Travel.
“Set it and forget it”
TripIt watches your back
Import travel confirms only
Safe and secure
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Air Price Monitoring/Flight Alerts
TripIt. Organize Your Travel.
Automatically parse price data
Monitor the price daily
Notify you when the price changes
Tell you how to claim your refund
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TripIt is a Platform
TripIt. Organize Your Travel.
EmailParsing
Social Web UIsFeeds (Atom)
iCal API
Geo Flight DB Pricing Service
Flight Monitoring
Trip DataSocial Graph
TripIt Mobile Apps
• iPhone• Android• Blackberry
3rd Party Apps
• Hotwire• Google Apps• ExpenseCloud
Calendar
• Outlook Calendar• Mac iCal• Google Calendar
Social Networks
• LinkedIn• Facebook• Plaxo
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Questions?