tripadvisor ® your global travel partner
TRANSCRIPT
TripAdvisor ®
Your Global Travel Partner
Inspiration > Planning > Travel > Review
Inspiration > Planning > Travel > Review
TripAdvisor: The Largest Travel Site in The World
75 MILLION reviews & opinions
MILLION unique visitors
a month
OVER
1.8 MILLION business listed
16 million
Photos
60 user
contributions every
minute
2012
2011
2010
2008
2005
2000
75 Million
Reviews &
Opinions
Over 1.5 Million
Business Listed
50 Monthly
Unique Visitors
20 Monthly
Unique Visitors
35 Millions
Reviews &
Opinions
TripAdvisor
Goes Live
1 Million
Reviews &
Opinions
60+
TripAdvisor Internal Data
Inspiration > Planning > Travel > Review
Our Travellers – Your Potential Customers
TripAdvisor was founded in February 2000
“To help people around the world plan and have the perfect trip on any budget”
What can I do
when I am there? Where do I stay? How do I get there? Where do I go?
Inspiration > Planning > Travel > Review
Source: Comscore October 2012
64,969
52,814
35,780
28,765
23,948
22,978
22,527
16,526
14,459
13,772
12,219
11,435
10,471
9,566
8,571
8,546
8,260
8,035
7,855
7,830
7,756
7,283
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000
TripAdvisor Media Group
TripAdvisor
Booking.com
Expedia
Qunar
Ctrip.com International
Yahoo! Travel
Agoda
Hotels.com
Indian Railways
Kayak.com Network
Priceline
Southwest Airlines Co.
About.com Travel
Lonely Planet
Orbitz
Ryanair
HomeAway
Deutsche Bahn
eDreams
MakeMyTrip
Travelocity
TripAdvisor – Worldwide The world’s largest travel website
TripAdvisor is:
+83% larger than Expedia
+134% larger than Yahoo Travel
Inspiration > Planning > Travel > Review
Source: Comscore October 2012
5,825
5,194
3,876
2,850
2,653
2,530
2,360
1,912
1,730
1,641
1,604
1,465
1,113
963
952
939
935
897
832
768
758
722
673
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000
TripAdvisor Media Group
TripAdvisor
Booking.com
Lastminute
Expedia
EasyJet
Ryanair
Late Rooms
Thomson
British Airways
Cheapflights Sites
Thomas Cook
Lonely Planet
InterContinental Hotels Group
Travel Zoo
Travel Supermarket
Low Cost Holidays
Telegraph Travel
Kayak.com Network
First Choice
Guardian Travel
Air France-KLM Group
AOL Travel
TripAdvisor – UK Continues to be the biggest travel site in the UK, strong market share improvement
TripAdvisor is:
+19.9% of the travel market
+53.43% growth 2 YoY
TAMG is 22.4% of the travel market
Did you know?
+1.8m businesses are listed on TripAdvisor
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HOW USERS DECIDE WHERE TO GO
• 76% use TripAdvisor to research multiple
destinations
• 75% have a general region in mind and use
TripAdvisor to compare destinations
• 40% recall booking a different destination
TripAdvisor Global Research Panel: May 2012
Did you know?
+20m people have pinned
+1.5 billion cities to their TripAdvisor CIV maps Now the 2nd most used Facebook App in the world!
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Instant Personalisation - Tourism Page
User experience pre IP
Then post IP being turned on
A wealth of new content is
shown to the traveller about
what your friends have been
doing and who has been to
the destination
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Instant Personalisation – Hotel Page
12 Source: mobiThinking.com, January 2012 & International Telecommunication Union, 2011 Source: PhoCusWright’s European Consumer Travel Report Second Edition, October 2011
87% of the world’s population are mobile subscribers
7 in 10 mobile uses under the age of 35 in the U.K., France
and Germany are carrying Internet-capable phones
Content Is King
Did you know? An average of 60 new contributions are posted every minute
Cornwall
Hotels (285)
B&Bs/Inns (1,274)
Holiday Rentals (2,319)
Restaurants (1,348)
Things to Do (483)
Forums
Inspiration > Planning > Travel > Review
TripAdvisor Content
More than 75 million travel reviews and
opinions from travelers around the world:
1,800,000+ businesses
114,000+ destinations
655,000+ hotels
235,000+ attractions
1,000,0000+ restaurants
16,000,000+ candid traveler photos
Did you know? Average rating of global reviews is 4 out of 5
Inspiration > Planning > Travel > Review
TripAdvisor Huge Content Growth +60 new pieces of content posted every minute on TripAdvisor!
Source: TripAdvisor Internal Data Q3 2012
18
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TripAdvisor – Very Positive Content The Focus Is On What To Do When Travelling, Average Rating 4 out of 5
19
0.04%
4.1%
12.5%
33.4%
38.6%
11.3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
1.5 2 - 2.5 3.0 3.5 4.0 4.5 - 5
Pe
rce
nta
ge o
f A
ll R
atin
gs
Rating Source: TripAdvisor Internal Data Q1 2012
Inspiration > Planning > Travel > Review
How Can I get Listed
Accommodation: http://www.tripadvisor.com/pages/getlisted_hotel.htm
Attraction: http://www.tripadvisor.com/pages/getlisted_attraction.html
Restaurant: http://www.tripadvisor.com/pages/getlisted_restaurant.html
Resources: http://www.tripadvisor.com/pages/getlisted_resource.html
Upload your content for free: www.tripadvisor.co.uk/owners
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www.tripadvisor.com/owners
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Accommodation
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Management Centre
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Inspiration > Planning > Travel > Review
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Did you know? +1m manager responses were submitted in the last year
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Did you know? Reviews have been posted from 96% of the world’s countries
Inspiration > Planning > Travel > Review
All products are available in the 31 versions TripAdvisor runs and 21 languages
Worldwide
Qatar Helena Egan
Take-aways….
Sept 2011
WE HAVE THE RIGHT AUDIENCE We have 60 million unique visitors worldwide
THANK YOU