trinidad medical aid presentation 8 & 9.pptx

8/14/2019 Trinidad Medical Aid Presentation 8 & 9.pptx

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Presented by: Arundranath Mahase

Kerry WilsonNigel Garcia

Cleve Chadee

Trinidad Medical Aid

Delivering to your doorstep


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Business Model Canvas

Cost structure Revenue streams

Key resources Channels

Key activities

Key partners ValuepropositionCostumerrelationships

Costumersegments

Rent

Wages

Transport maintenance

Fuel

Staff/Labor

Location

Transportation/Vehicle

Stationery

Logistics system

Processing requests

Locating of medications

Procurement

Packaging /Delivery ofmedications

Marketing

Customer service

Get- Loyalty, Personalinteraction, Word of mouth,Social Media

Keep- loyalty bonus, customerservice, Competitions

Grow referral customers , misc.

items,

Exclusive Government Contractual Agreement

Special Requests (Disaster Relief etc.)

Daily customers (prescription and over the counter drugs)

Subscription fee (yearly) Advertising on Website

Ministry of Health

Ministry of the People

and Social Development(NIPDEC)

Ministry of Planning andSustainable Development

Pharmacies

PharmaceuticalCompanies

Bag / Box Suppliers

Delivery

Facebook

Email

Fax telephone

Patients of PublicHealth Institutions

CDAP users outsideof Public Health

institutions. Public users

interested in theservice

Convenience

Reliability

Saves time andmoney

Omits hassles inSourcingMedications .

Packaging

Phone bills


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The main activity of this business will be the delivery of medications tocustomers after procurement from various suppliers, therefore our partner

type will be key suppliers.

As the business develops, a strategic alliance will be established with thevarious government agencies to complete the TOTAL potential market.


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Partner Relationships

Contractual Arrangement

PharmaciesPharmaceuticalCompanies

Package Suppliers


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Hypotheses

Pharmacies would be willing to give discounts on meds purchased through TrinidadMedical Aid.

Pharmacies will be willing to work with Trinidad Medical Aid as a mutual relationshipwould be formed; We bring customers to them by providing a valuable deliveryservice while giving special discounts to us.

C4 Central Stores would be most reliable source in obtaining hard to find medication. There would be a joint venture with Trinidad Medical Aid and relevant Ministries e.g.

Ministry of health, NIPDEC and Ministry of Planning and Sustainable Development todetermine those in need of service (mainly elderly or disabled persons).


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Key activities resources and costs

Key activities, resources and costs asshown on original business model canvas

Key activities

Processing of customerrequests

Locating of medications

Procurement Delivery of medications

Key resources

Staff/Labor

Location

Transportation means

Stationery

Cost structure

Rent

Wages

Transportmaintenance

Fuel


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Insights Most Pharmacies responded that they can provide discounts once a

substantial amount of customers were obtained. Pharmacists were willing to facilitate us by giving priority to our

orders.

Database of persons most in need of the service would be longer toaccess than usual; changing of government may also affect process. Apart from the persons making deliveries, greater human resource

is needed such as logistics personnel. A logistic system needs to put in place to coordinate deliveries,

especially for subscription orders for maximum efficiency. Some sort of safe storage space would have to be acquired for

medication in stock. E.g. subscription deliveries waiting to go out For privacy and security reasons, customers preferred their goods to

be in sealed packaging (small but additional cost absorbed by TMA)


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Key Activities Diagram As time progressed and deliveries were made more activities were found to be present

(reflected below)

Processing of customer requests

Packaging and Deliveryof medications

Procurement

Sourcing medications

Special Requests(Disaster Relief etc.)

Customer Service

Marketing


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Costing

FIXED ASSETS

Description Status Quantity Total

Scooter Buy 3 28,500

Car Lease 3 18,000

Misc. office supplies(e.g. printer, laptop,telephone etc.)

Buy 6,000

TOTAL 52,500

Key Resources

Key resources

Staff/Labor Location


Stationery

Logistics system


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Costing OPERATING COSTS (avg. per month)

Description Type Total

Office Rental Fixed 3500

Wages Fixed 3500

Transportationmaintenance

Variable 900

Packaging Variable 175

Fuel Variable 600

Phone bills Variable 1000

Advertising/Marketing

Fixed 1000

Misc. Variable 1000

Registering Business One-time 1500

TOTAL 13,175

Cost structure

Staff/Labor Location


Stationery

Logistics system

Fuel

Phone bills

Rent Wages Transport

maintenance Fuel

Packaging Phone bills


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Startup Costing

Description Cost

Fixed Assets cost 52,500

Operating costs 13,175

Subtotal 65,675

Contingency (10%) 6,580

Total 72,255


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Startup Costing Our startup costs for the MVP utilizing

current resources by business members:

Description Cost

Fixed asset costs -

Operating costs(fuel,phone bills,packaging)

1775

Contingency (10%) 178

Total 1,953


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Heres what we thought

Bringing government on board would be a task, but manageable.

Links with key partners would eliminate the notion of a suitcasebusiness.

Majority of meds would be easy to get through the larger

suppliers

Key activities, costs and resources were as listed on originalbusiness model canvas


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Experiments: So heres what we did

Started engaging pharmaceutical companies via phonecalls, emails e.g. Smith Robertson.

Waiting on prices from packaging suppliers.

Already had distance / time tests conducted in MVP areaas it will affect costs.

Requested lists of frequently sourced medications and theiravailability.


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Results: So heres what we found

Main suppliers, public or private, dependant on manufacturers. Thus a database has to be established.

Many regularly ordered OTC items may be sourced from Pennywise etc.

Pharmacies / PharmaceuticalCompanies Location?

DiscountsOffered?

MagnaCard / MedicardRewards?

Kappa Drugs Excellent YESRoss Budget Drugs Good YESBhagan's Drugs Good YESBonanza Drugs Good YESSuperpharm Good YES(Business) ?Smith Robertson Excellent YES

Agostini Pharmaceutical Ltd.Bryden Pi LtdEryn Pharmaceuticals LtdGenetics Pharmaceuticals LtdHand Arnold Pharmaceuticals LtdGlaxosmithkline Caribbean Ltd


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and how we now feel


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Iterate: So heres what we are going to do next

Discuss with Pennywise etc for OTC, misc items

Widen our network.

Eventually, when established, source a contractualagreement through Government agencies.

Deliver, deliver, deliver and link more partners


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Trinidad Medical Aid

Delivering to your doorstep

THANK YOU!QUESTIONS?Contact Info

Email [email protected] West 732-9968 , East 491-5348,

Central 781-2401, South Coming soonFacebook Trinidad Medical AidBlog - http://trinidadmedicalaid.blogspot.com/Website Under-construction

trinidad medical aid presentation 8 & 9.pptx

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