Social Media at the Top of the Engagement Pyramid

Trina Isakson27 Shift@telleni

Enjoyment

Timing

Certainty

Money

Flickr: James E. Petts

Enjoyment

Timing

Certainty

Money

Flickr: James E. Petts

Just in time

Not our

best

Isolation

No fundin

g

Not a fad

Engage supporters

Abundance is not something we acquire. It is something we tune

into.Wayne Dyer

When we lead others

When we engage supporters

we get

StrategyExperts

Group brainSocial capital

Current social media

volunteer positions

Doers

Do-it-all ers

Targeted help

Leading

Owning

Contributing

Endorsing

Following

Observing

Source: Groundwire

Leading

Owning

Contributing

Endorsing

Following

Observing

Source: Groundwire

Leading

Owning

Contributing

Endorsing

Following

Observing

Source: Groundwire

Leading

Owning

Contributing

Endorsing

Following

Observing

Source: Groundwire

Content-a-thon

Curators

Blog/SM action day

Advisors

Strategists

Project leaders

Featured bloggers

VIRTUAL MICROVOLUNTEERS• Ongoing source of social

media content.

• Success:• Sample tweets, interesting

articles related to mission: camping, mental health etc.

SOCIAL MEDIA STRATEGIST• Had a marketing plan

and did social media. Integration?

• Success:• Examined current activities• Helped set goals• Strategic recommendations

on how to leverage activities

CEO SOCIAL MEDIA COACH• What do you spend time doing now that you

could do better via social?

• What other executive directors in your field that you respect, follow or and feel inspired by are using social creatively?

• What are your strengths and preferences and what is the best match in terms of social channels?

• How will social improve things you already KNOW and value?

Source: Beth Kanter

Use “I wonder” to create high impact volunteer roles

Use “I wonder” to create high impact volunteer roles

I wonder what

platforms our youth clients

are using?

I wonder how I could

automate some of my social media activities?

I wonder how I can connect our social

media followers into our database?

I wonder how to hire well when I

don’t know what I’m

looking for?

Lead others to lead.

“I can honestly say this was one of the most engaging volunteer experiences I have ever had.

“This project definitely changed the way I thought about volunteering and was different from my volunteer experiences in the past.

“For me, the responsibility I was given with this project was a sign of trust and respect for my knowledge and my experience.

LOCAL RESOURCES• thevantagepoint.ca• pm-volunteers.org• nettuesday.ca

Flickr: melissayoungern

Social Media at the Top of the Engagement Pyramid

Trina Isakson27 Shift@telleni