triggering end-user demand hd voice summit september 2009 jeffrey rodman co-founder, cto
TRANSCRIPT
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Triggering End-User Demand
HD Voice Summit
September 2009
Jeffrey Rodman
Co-Founder, CTO
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Agenda
An overview: what and why?
Some highlights on current uptake
Ten Reasons to Appeal to End Users
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Why do we need it?
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Who’s Not Convinced, and Why?
Some vendors
Some enterprises
Some people
They don’t understand what HD Voice is
They don’t understand why it’s important
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Who’s Not Convinced, and Why?
Some vendors
Some enterprises
Some people
They don’t understand what HD Voice is
They don’t understand why it’s important
They need it, they just don’t realized they need it
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What is HD Voice, Anyway?
100 300 3500 14000 Hz
300 - 3300 Hz
Traditional Telephone
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What is HD Voice, Anyway?
100 300 3500 14000 Hz
300 - 3300 Hz
80 - 14,000 Hz Human Speech
Traditional Telephone
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What is HD Voice, Anyway?
100 300 3500 14000 Hz
300 - 3300 Hz
80 - 14,000 Hz Human Speech
PresenceTraditional Telephone
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What is HD Voice, Anyway?
100 300 3500 14000 Hz
300 - 3300 Hz
80 - 14,000 Hz Human Speech
ConsonantsPresenceTraditional Telephone
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The Moon and the Outhouse
There’s A Bad Moon On The Rise
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The Moon and the Outhouse
There’s A Bathroom on the Right
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A Bathroom Rising
300Hz
3300Hz
7000Hz
THERE’S A BAD MOON ON THE RI----------SETHERE’S A BATH-ROOM ON THE RI--------GHT
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A Bathroom Rising
300Hz
3300Hz
7000Hz
THERE’S A BAD MOON ON THE RI----------SETHERE’S A BATH-ROOM ON THE RI--------GHT
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A Bathroom Rising
300Hz
3300Hz
7000Hz
THERE’S A BAD MOON ON THE RI----------SETHERE’S A BATH-ROOM ON THE RI--------GHT
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Ten Reasons for HD Voice:You Can Understand that New Overseas Team
Add accented clip
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Ten Reasons for HD Voice:You Can Understand that New Overseas Team
(you are here)
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Ten Reasons for HD Voice:You Can Understand that New Overseas Team
(you are here)
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Ten Reasons for HD Voice:You Can Hear the Kids
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Ten Reasons for HD Voice:You Can Hear the Kids
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Ten Reasons for HD Voice: It’s Lots Easier
• Get it the first time• More accurate• Fewer mistakes• Why decide between “missing it” and annoying them?
• Can you speak up?
• What did you say?
• Can you get closer to the mic?
• Is someone else talking? Can they stop talking?
• Can somebody stop typing?
• Can you move that fan farther away?
• Who just said that?
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Ten Reasons for HD Voice: Save Your Energy for Dancing
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Ten Reasons for HD Voice: Save Your Energy for Dancing
DOLPHIN? DAUPHIN?
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Ten Reasons for HD Voice: Save Your Energy for Dancing
DOLPHIN? DAUPHIN?
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Ten Reasons for HD Voice: Like being there(er)
100 300 3500 14000 Hz
300 - 3300 Hz
80 - 14,000 Hz Human Speech
ConsonantsPresenceTraditional Telephone
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Ten Reasons for HD Voice: Enhance Emergency Abilities
Emergency audio is where HD Voice excels Accented speech Background noise Talkers are far away Everyone’s tired and under stress Echoes and reverberation
There’s one chance to get it right
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Ten Reasons for HD Voice: Enhance Emergency Abilities
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Enhancing Demand: HD Voice is…Cool!
It’s “cool” if you’re old
It’s “sick” if you’re young
It’s “groovy” if you’re so old you’re young again
Vocabulary source: “How Not To Act Old,” c. 2009 Pamela Redmond Satran, HarperCollins Publishers
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Ten Reasons for HD Voice: “HD Is Too Expensive” is so yesterday
Do the cost-benefit analysis
Incremental Benefits large and continued
Incremental Cost Low and shrinking Bandwidth increments are minimal to none G.722 == G.711 with 2x the fidelity Equivalent codecs down to low rates Phone cost is minimal to none
Buying today? Gotta be HD Voice!
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Ten Reasons for HD Voice:Everybody’s Making It
Networks France Telecom/Orange (2006)
Wireless Moldova trials
British Telecom
T-Mobile
Telecom Italia
Telstra
Korea Telecom
Hosted services: ZipDX, IP5280, Alteva, etc.
Verizon Business (2010)
Cablevision Systems Optimum Lightpath
Cox, Global Crossing, etc. (2010)
Endpoints Polycom AudioCodes Cisco Avaya snom Android Glass Siemens Cellphones mostly
compatible
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Ten Reasons for HD Voice:Your Competitor Sounds Good.
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Ten Reasons for HD Voice:Your Competitor Sounds Good. You Don’t.
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Spread the Message!
Listen for opportunities
Direct communication and marketing
Indirect: Bring up HD Voice in TV shows, movies,
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THANK YOU!