trifermed corprate presentation 2010

The first C.BD.O. (Contract Business Development Organization)The first C.BD.O. (Contract Business Development Organization)

Excellence is our aim and our methodology,because it is only through excellencethat we can guarantee to our clients

the collaboration that meets and exceedsall their business and personal expectations.

By Dr. Sergi TrillaPresident & CEO


group vision

To support To support knowledge managementknowledge management

in Life Sciencein Life Science


trifermed mission

To support International Business Development

of Life Science Companies developing products, technologies and/or services.


background

Trifermed Tel-Aviv

Trifermed Headquarters


business development concept

Business Development includes all activities a company should undertake to support the development of a product, technology or service in order to guarantee

the successful penetration in the market.

Product, Technology or Service

Development

Business Development

IdeaIdea MarketMarket


business development activities


life science stakeholders•Universities•T.T.O. (Technology Transfer Offices)•Private Companies (Pharma & Biotech)•Financial players (Business Angels, VC, Banks)•IP Firms (Intellectual Property, Patent Attorneys)•Government Offices•Spin offs•CRO (Contract Research Organizations)•CMO (Contract Manufacturing Organizations)

•Registration through National Health Agencies•FDA•EMEA (Centralized, MRP, Decentralized) •Health Canada•Other Local Agencies

•Reimbursement at National and Regional level•Regulatory Affairs Experts•Pharmacoeconomic Experts

•Private Companies (Pharma & Biotech)•CSO (Contract Sales Organizations)•CMO (Contract Manufacturing Organizations)•IP Firms (Intellectual Property, Patent Attorneys)


trifermed services

Trifermed business development services are specifically tailored to cover any and all client needs.


trifermed services During the development of your product,

technology and/or service, you may need external support from several different partners Research & Development partners Regulatory Affairs specialists Financial partners Manufacturing partners Commercial Development partners

Trifermed will help you identify the right partners, contact them, present your projects, negotiate with them and reach an agreement that meet your needs.

For technology and/or knowledge transfer, Trifermed can also help find the appropriate counterpart and continue to support the process up to final transfer.

Trifermed can also find clients who are looking for the service platform that your company provides.


trifermed services

In order to ensure an adequate ROI (return on investment), there is a constant need for Pharmaceutical & Biotech Companies to find new products & technologies to enlarge existing portfolios and to maximize both the cost of the salesforce and the marketing investment.

The Trifermed team work as “market scouts”, constantly visiting and making new contacts in the countries where Trifermed operates. This greatly increases the chances of our clients finding new opportunities for Portfolio enlargement Mergers & Acquisitions Application of new technologies to existing

products


trifermed services

Trifermed’s Market Research Department consists of highly skilled, well-trained researchers with scientific backgrounds and a business understanding.

Local language All research is performed in the requested

local language for best communication: Spanish, French, German, English, Hebrew, Italian, Portuguese.

Taylor-made questionnaires Trifermed designs, together with its clients,

taylor-made questionnaires for a better focus on the answers needed from the market.


trifermed services

Most of the companies need an external advisory board in order to make their strategic decisions.

Scientific Advisory Boards are commonly present in Life Science Companies; nevertheless Business Development advice should also be considered from day one.

Trifermed offers the necessary knowledge and expertise in order to assist your company to make the right decisions on your international business development strategy.


commitment distinguishes usSearch & Scout Services are

provided according to a success model based on

results


commitment distinguishes usMarket Research & Advice on

Business Strategy Services are provided against a pre-

agreed quotation.


trifermed team


trifermed team profile• Sergi Trilla, M.D., M.B.A.Sergi Trilla, M.D., M.B.A.• Co-founder, President & CEO, Shareholder, Member of the Executive Board• After 4 years in Medical Practice, began his business career at Sanofi-Winthrop in Medical Marketing, followed by

the Ferrer Group, where he gained international experience, responsible for International Marketing activities in more than 60 countries.

• Founded Trifermed Group in 2002 and Trifermed Tel-Aviv in 2008. • Since 2007 takes care of Trifermed Corporate Development, driving the company to new territories such as Canada

and new areas such as Biotech.• Member of the Canadian Healthcare Licensing Association.• Speaker at different conferences and forums about Business Development in Life Science.

• Jaume Rodó, M.B.A.Jaume Rodó, M.B.A.• General Manager, Shareholder, Member of the Executive Board• Began his career at Biosystems as Export Manager; after 5 years, joined Almirall Prodesfarma as Business

Development and Licensing Manager for three years, and jumped to International Development Manager for the following three years, where he gained most of his international experience.

• Held General Management position for five years at Laboratorios Seid.• Joined Trifermed in 2007 as General Manager, taking care of Europe, Israel and Latin America.• Member of the Pharma Licensing Group Spain.• Speaker at different conferences and forums about Business Development in Life Science.


trifermed team profile• Marta Fernandez, M.D.Marta Fernandez, M.D.• Co-founder, Vice-President, Shareholder, Member of the Executive Board• Business Unit Alfa• Marta started her career as GP in Birmingham (UK) and Barcelona (Spain).• After a Master in Hospital Management, Marta joined Trifermed in 2003 as Medical Director.• In 2005 took the VicePresident position, taking care of two of the main markets for Trifermed: Spain and Greece.• Since 2008, Marta is also an active member of the Trifermed Executive Board.

• Luis Ruiz, Ph.D.Luis Ruiz, Ph.D.• Shareholder, Member of the Executive Board• Molecular biologist with extensive research and academic experience, over the last 10 years has been linked to the

industry holding positions in early stage project management and business development in Pharma and CEO of four start-up Biotech companies helping them mature beyond the seed phase.

• Sits in the board of several companies and biotech industry associations. • Founder & current Secretary, Catalonia Bio, Catalan Association of Biotech • Board member, Asebio, Spanish “Bio” Chapter • Board member, Biocat, Catalan Bioregion Organization • Speaker at different conferences and forums in Life Science.


trifermed team profile• Mario EzquerraMario Ezquerra• VP Financial Operations, Shareholder, Member of the Executive Board• With a degree en Economic Sciences and Master in Tax Studies he has over 20 years experience in posts of

responsibility in Financial Departments and as an Independent Consultant.• Accountant and tax responsibilities at Llorens Castello S.A., Accounting manager at Aplicaciones Tecnicas Del Plastico

S.A., Controller at Aplicaciones Tecnicas Del Plastico S.A. (Group Reydel Ind), & Senior Consultant at Perocta managing S.L.

• Joined Trifermed in 2002 as Senior Financial Consultant.• Since 2007, he hold VP Financial Operations of Trifermed Group, becoming Member of the Executive Board in 2008.

• Victor Trilla, M.D., Ph.D.Victor Trilla, M.D., Ph.D.• Medical Director• With a degree in Medicine and Surgery, specializing in Gynecology and Obstetrics and Pathological Anatomy, he

trained in Stuttgart (Germany) for five years before becoming Section Head in the Mother-and-Child Hospital of the Vall d’Hebron (Barcelona).

• He has been Professor with tenure of the Chair of Gynecology and Obstetrics at the Autonomous University of Barcelona.

• Joined Trifermed in 2005 taking care of the Medical Department, with the responsibility to deeply analyze under a scientific point of view any new opportunity landing in Trifermed.


trifermed team profile• Roy Bateman, B.Sc., MBARoy Bateman, B.Sc., MBA• Regional Director, Trifermed Latin America• Business Unit Lamda• More than 25 years in the Pharmaceutical Industry, mainly with Wellcome in the UK and Latin America, in sales, marketing,

business development and general management; also a short period with GW. Regional BD and Marketing Director, IMSHealth Latin America, President and CEO, Thomson Healthcare Latin America, Divisional Manager at Innovex and General Manager of Prescriptor in Mexico.

• Joined Trifermed in 2007 with responsibility for Mexico and is now responsible for Trifermed’s operations throughout Latin America, based in Mexico City.

• Founder Member of the British Chamber Healthcare Working Group and Board Member of the American British Cowdray Hospital in Mexico City. Has also contributed articles and interviews on healthcare and market entry strategy in Mexico

• Rinat Dahan, B.Sc.Rinat Dahan, B.Sc.• Regional Director, Trifermed Tel-Aviv• Business Unit Beta• With a B.Sc in Biology and a M.Sc. in Medical Biotechnology, she has worked for Novartis and managed sales for

Lifestyle Ltd., a company specializing in nutritional supplements.• Joined Trifermed in 2007, initially from Barcelona developing the Israeli market .• Since 2008 Rinat became the Regional Director from Israel taking care of Trifermed Tel-Aviv operations in Israel, UK,

Ireland, North Europe, Greece and Turkey.


trifermed team profile• Esther Bonet, B.Sc.Esther Bonet, B.Sc.• Business Unit Manager• Business Unit Gamma• With a degree in Biology from the Autonomous University of Barcelona, she has followed the Health specialization

completing her education with different internships in Brazil and Norway.• She joined Trifermed in 2008 and among all territories where Trifermed is active, she is responsible for France,

Benelux and Canada since she is fluent in both French and English.

• Maria Ortega, B.Sc.Maria Ortega, B.Sc.• Business Unit Manager• Business Unit Epsilon• Maria holds a Biotechnology degree from the Autonomous University of Barcelona.• She joined Trifermed in 2008 as the responsible for the Market Research department in order to conduct

and manage the interface between Trifermed, our clients and the best business opportunities in the market.

• Antonio Henriques, B.Sc., M.Sc.Antonio Henriques, B.Sc., M.Sc.• Business Unit Manager• Business Unit Delta• With a B.Sc. in Biological Sciences from the Universidade Federal de Minas Gerais (Brazil) and a M.Sc. in

Economics from the Barcelona Graduate School of Economics (Spain), he has focused his career on linking business and science also through internships and courses in the United Kingdom and Germany.

• He joined Trifermed in 2009 as a member of the Market Research team.• In January 2010 Anotnio was promoted to Business Unit Manager taking care of Germany, UK and Portugal.


trifermed team profile

• Maria Carolina MazzoniMaria Carolina Mazzoni• Executive Assistant & Communication Department• Therapist by training, with a long record in

administration.

• Carlos EzquerraCarlos Ezquerra• Legal Department• Holder of both Law and Psychology degrees works as a

lawyer and has long experience in post of responsibility in legal departments of companies.

• Markus MorcegoMarkus Morcego• IT Director• Engineer in Administrative Data Processing, specializing

in systems and micro-computing.• Joined Trifermed in 2004, developed the IT platform for

the internationall growth of the group.


international presenceTrifermed HeadquartersAvinguda Cerdanyola, 9808173 Sant Cugat del Vallès Barcelona (Spain)Tel: +34.935.528.790Fax: [email protected]

Trifermed Tel-Aviv, Ltd.Regus Business CenterAba Hillel st. 12, 16th floorPOB 3306 Ramat Gan 52136Tel-Aviv (Israel)Tel: +972 3 754 1193Fax: +972 3 754 [email protected]

Trifermed Latin AmericaCalzada al Desierto de Los Leones 1346Colonia Tetelpan01700 Mexico D.F. (Mexico)Tel / Fax: +52 55 5585 [email protected]


Thank you for your time and interest.Trifermed Team

trifermed corprate presentation 2010

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