TriCities TriCities Regional Regional AirportAirport

2006 Budget 2006 Budget ProposalProposal

Audience DemographicsAudience Demographics GenderGender

Male 42.3%Male 42.3% Female 57.7%Female 57.7%

AgeAge 18-34, 37.6%18-34, 37.6% 35-54, 51.5%35-54, 51.5% 55+, 10.9% 55+, 10.9%

EducationEducation Some High School, 5%Some High School, 5% High School Graduates, 16.4%High School Graduates, 16.4% Some College, 37.3%Some College, 37.3% College Graduate, 25.1%College Graduate, 25.1% Some Post Graduate, 4.1%Some Post Graduate, 4.1% Post-Graduate Degree, 12.1%Post-Graduate Degree, 12.1%

Audience Demographics cont.Audience Demographics cont. Marital StatusMarital Status

Married, 60%Married, 60% Never Married (Single), 26.2%Never Married (Single), 26.2% Widowed, 1.3%Widowed, 1.3% Legally Separated, 1.6%Legally Separated, 1.6% Divorced, 10.9%Divorced, 10.9%

IncomeIncome <$50,000, 31.1%<$50,000, 31.1% $50,000 - $74,000, 19%$50,000 - $74,000, 19% $75,000 - $99,000, 19%$75,000 - $99,000, 19% $100,000+, 30.8%$100,000+, 30.8%

Employment StatusEmployment Status Employed Full Time, 74.7%Employed Full Time, 74.7% Employed Part Time, 10.8%Employed Part Time, 10.8% Not Employed, 14.5%Not Employed, 14.5%

Scarborough Research, Richmond, VA 2005 Release 1 Total (October 2004 – March 2005)Scarborough Research, Richmond, VA 2005 Release 1 Total (October 2004 – March 2005)

Monthly PageviewsMonthly Pageviews

2005 - 20,779,725 pageviews for the year2005 - 20,779,725 pageviews for the year 2004 - 12,981,838 pageviews for the year2004 - 12,981,838 pageviews for the year 2003 – Based on an average of 4,997,000 pageviews between the months of July and December2003 – Based on an average of 4,997,000 pageviews between the months of July and December

0200,000400,000600,000800,000

1,000,0001,200,0001,400,0001,600,0001,800,000

2003 2004 2005

2005 Top 5 Sections2005 Top 5 Sections

Obituaries 33%

Local News 20%

Sports 5%Weather

4%Classifieds

7%

Other 31%

Community/Regional TiesCommunity/Regional Ties

Member of Bristol and Johnson City Member of Bristol and Johnson City Chamber of CommerceChamber of Commerce

Speedway in Lights Charity for ChildrenSpeedway in Lights Charity for Children Banner advertisements for Johnson City Banner advertisements for Johnson City

Community TheatreCommunity Theatre Banner advertisements for Banner advertisements for

local animal shelterlocal animal shelter

Package IncludesPackage Includes 35,000 impressions 35,000 impressions

as Run of Site as Run of Site LeaderboardLeaderboard

40,000 impressions 40,000 impressions

as News Section as News Section sponsporshipsponsporship

Package PricingPackage Pricing Total 75,000 impressions a month!Total 75,000 impressions a month! Total package pricing per year: Total package pricing per year:

$4,260$4,260 $355$355 per month per month ($175 monthly ($175 monthly

savings)savings)

Average retail pricing per year: $6,360Average retail pricing per year: $6,360Average retail pricing per month: $530Average retail pricing per month: $530Your savings: Your savings: $2,100$2,100 per year per year