Real is a platform too !

The way it was :

real /

fiction

real=true-physical-facts /

fiction=false-virtual-imagination

The way it is now:

real =

physical + virtual + fiction + facts + imagination

Reality is becoming a

multilayered time experience …

…materializing both online and IRL.

But signs of screen fatigue are showing.

We start craving fuller experiences.

Life online can also be very lonely.

The innovation of lonelinessby Shimi Cohen / Shenkar College of Engineering & Design

So ?

Mixing real life and screens…

…is a great opportunity for enriched story worlds.

The deep trend is towards stories as pervasive and permanent story worlds.

The future of storytelling by Kim Gaskins / LATITUDE

Stories Come Out Of The Screen, Into The Physical World!We've seen plenty of cohesive cross-platform narratives, but where can you go from there? The "real world"—that's where.

Stories Will Be Told 24/7!As we develop deeper relationships and greater interactivity with characters, it's only natural to think of them as having lives of their own—lives that exist in some parallel universe, and go on even when we're not tuning in.

Stories Will Make The World A Better Place!As stories extend further into the real world, so will their potential to create positive change for both individuals and society. That might mean living a healthier life, supporting important causes, or something else.

A few examples:

UGC data as metastory :

SHADOW http://

www.discovershadow.com/

Flashmob as an entry point:

Geolocalised experience

Cinemacity

Treasure hunt

Ghost buffalo through Paris for the Museum of Quai Branly

Conclusion:

Simple,playful,poetic interaction

can create an engaging story experience.

Merci. !

@michelreilhac