TYPOGRAPHYTYPOGRAPHY

BY

Trevon Smith

What is Typography ?

• It is the art and techniques of type design, modifying type glyphs, and arranging type. Type glyphs characters are created and modified using a variety of illustration techniques. The arrangement of type is the selection of typefaces, point size, line length, leading and letter spacing.

• It is performed by typesetters, compositors, typographers, graphic artists, art directors, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.

David Carson He inspired many designers and created a new school of typography and

photography based graphic design. His work does not follow the traditional graphic design standards. In fact, the rules of design are constantly and consistently broken in Carson's work. Carson’s designs represent the culmination of the movement against restrictiveness in modern design.

David Airey

Examples ofTypography

French Typography

Typography rocks. Studio Pin- Ups was the of 2006 winner of Epica Awards in the category Publications. A very creative calendar from the agency LIDA to Taylor Lane by David Harris.

French Typography

England Baskerville, 1725

Baskerville's elegant and solid type is considered to be transitional — bridging the old style and the modern style.

BodoniItaly, c.1800 See his typographic manual in detail here

"The son of a master printer, Bodoni held to four principles from which a good typeface derives its beauty: uniformity of design, smartness and neatness, good taste, and charm. At the time of his death Bodoni was working on the first volume of this book, of which only 250 copies of the two-volume set were later published by his widow Margherita."excerpt from Octavo

French Typography