trendy v aktivaci spotřebitelů
DESCRIPTION
Podklady pro panel Trendy v aktivaci spotřebitelů v rámci MEDIA FORUM 2010.TRANSCRIPT
![Page 1: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/1.jpg)
Trendy v aktivaci spotřebitelů
Václav Naiman, generální ředitel Müller; Robert Kubička, RedBull;Leon Sverdlin, kreativní ředitel Mark/BBDO; Petr Václavek, ředitel Lemonade
![Page 2: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/2.jpg)
Svět se mění...
![Page 3: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/3.jpg)
![Page 4: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/4.jpg)
RE-USE
SOCIALWOM
MODESTCONSUMPTION
PRE-CONSUMPTION ERA
![Page 5: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/5.jpg)
RE-USE
SOCIALWOM
MODESTCONSUMPTION
PRE-CONSUMPTION ERA
MULTI-CHANNELMARKETING
CONSUMPTION ERA
MASSIVESHOPPING
DISPOSABLEMENTALITY
![Page 6: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/6.jpg)
RE-USE
SOCIALWOM
MODESTCONSUMPTION
PRE-CONSUMPTION ERA
MULTI-CHANNELMARKETING
CONSUMPTION ERA
MASSIVESHOPPING
DISPOSABLEMENTALITY
BARRIER
POST-CONSUMPTION ERA
MODERATECONSUMPTION MORE SOCIALLY
CONSCIOUS BEHAVIOR
ONLINESOCIALDECISIONINFLUENCEDO I NEED MORE?
![Page 7: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/7.jpg)
SALES MUST GO ON
![Page 8: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/8.jpg)
ALEKAM
?
![Page 9: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/9.jpg)
20% vs 80%Tohle pravidlo
platí i v novém tisíciletí
![Page 10: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/10.jpg)
Setkáváme ses celou řadou nových pojmů
![Page 11: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/11.jpg)
Brand Engagement
![Page 12: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/12.jpg)
Neo-Marketing
![Page 13: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/13.jpg)
Social Brand
![Page 14: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/14.jpg)
Interactive Marketing
![Page 15: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/15.jpg)
Brand Conversation
![Page 16: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/16.jpg)
Community Marketing
![Page 17: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/17.jpg)
1. Je to všechno velká bublina,která brzy splaskne?
![Page 18: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/18.jpg)
2. Promo hard-sell,relationship?
![Page 19: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/19.jpg)
3. TV, radio, print,nové možnosti?
![Page 20: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/20.jpg)
4. Co a jak,
proč?
![Page 21: Trendy v aktivaci spotřebitelů](https://reader034.vdocuments.mx/reader034/viewer/2022051208/5456fef6b1af9fb66e8b5144/html5/thumbnails/21.jpg)
5. Rozum,srdce?