trendwatching quarterly: glass box brands
TRANSCRIPT
WE’VE BEEN IN THE LAB…
DOWNLOAD THE FULL REPORT…
UBER SCANDALS
UNITED DRAG PASSENGER OFF PLANE!
HSBC BOSS WALKS GAY
EMPLOYEE DOWN AISLE!
BLACK BOX…
GLASS BOX…
A major shift in what it means to be
a brand…
CONSUMERS CAN SEE YOUR CULTURE…
What’s driving this shift?
CONNECTIVITY
THE SEARCH FOR POSITIVE IMPACT
AUTOMATION AND INEQUALITY
A WORKING MODEL…
What should brands do?
MAKE POSITIVE CHANGES TO
INTERNAL CULTURE…
TELL THE WORLD ABOUT THEM!
MOVE IN THE RIGHT DIRECTION…
INTERNAL CULTURE…
MOST VALUABLE MARKETING ASSET?
IKEA Furniture retailer doubles
statutory parental leave
YAHOO Company draws on strengths
of employees with special needs
TRUWORTH WELLNESS
Wellness program rewards
employees for healthy behavior
YOU…
CARREFOUR Employees' copper smart shirts
fight bacteria
QUARTET
COMMUNICATIONS CO.
Agency pays higher bonuses to staff
who work less overtime
THRIVE GLOBAL Tool deals with problem of vacation
email backlog
YOU…
TIME HOTELS New hotel empowers female guests
and employees
FACEBOOK Facebook builds village
in response to housing crisis
KOCHI METRO RAIL
Indian rail company employs
transgender women
YOU…
DOWNLOAD THE FULL REPORT…
PREMIUM CLIENTS…
PREMIUM CLIENTS…
BUILD A MOVEMENT…
EVERY DEPT IS MARKETING DEPT!
EMPOWERING!
BACK TO WORK…