TRENDSLATION2008TRENDSLATION2008

PERSONAL PERSONAL & & CORPORATE BRANDING CORPORATE BRANDING

PART 1PART 1

www.trotstrut.nl

RONALD RONALD VAN VAN DEN DEN HOFFHOFF

agile development animoto authenthic avatar bewust ondernemen

bloggen blogosphere blue ocean branding city marketing co-creation coach coaching collective intelligence covergence communication conflictbemiddeling contactmoment corporate citizenship

corporate storytelling creative class crowdforcing cyberdigma

delicious digg event-driven communication eye opener free music

gadgets hotellerie hotello hospitality human potential idea infotainment

inspiration internet leadership lovemark MVO meeting masters mindz.com network no-frills ontology ontmoeten ontwikkeling overheid

people personal & corporate brandingpersonal & corporate branding planet plezier in je werk profit reality game rdf rfid Ryan Air scalability scim seats2meet

second life sellaband semantic web social capital social networking social media stakeholders stories story telling tag tagopshere

talent toerisme transumer trends trendslation trendslator trend watcher trend watching trust ubiquitous computing user-generated

content vergaderen vertrouwen Web2.0 wiki you zara zelfontplooiing

zzp

“…IS A WAY OF THINKING HOW A COMPANY ORGANIZES ITSELF TO MATCH ITS GOALS AND CAPABILITIES WITH STAKEHOLDER EXPECTATIONS”

“…IS EEN COLLECTIE VAN VERWACHTINGEN IN DE GEDACHTE VAN EEN CONSUMENT”

“…BY IDENTIFYING AND AUTHENTICATING A PRODUCT OR SERVICE IT DELIVERS A PLEDGE OF SATISFACTION AND QUALITY”

BRANDING*“RANGE OF ACTIVITIES AROUND THE PERSONAL & CORPORATE STORIES TO CREATE, TO FACILITATE, TO MANAGE AND TO EVALUATE COMMUNICATION & CONTACT OPPORTUNITIES WITH STAKEHOLDERS, RESULTING IN UNIQUE AND CONSISTENT STAKEHOLDER EXPERIENCES, THUS OPTIMIZING THE PROCES OF DIALOQUE IN SOCIAL NETWORKS”.* Ronald van den Hoff 2007

BRANDING

PERSOONLIJKE & CORPORATE VERHALEN

CONTACT-MOMENT KANSEN

DIALOOG

SOCIALE NETWERKEN

GEVOEL/BELEVING STAKEHOLDERS

DIALOOGDIALOOG

GEEN GEEN CONTROLECONTROLE

VIRTUELE SOCIALE NETWERKEN:WEBTRIBES…ANOMIE*

SOCIAL : HYVESBUSINESS: XINGGAME : WORLD OF WARCRAFT(MMORPG: Massively Multiplayer Online Role

Playing Game)

HYBRIDE : SECOND LIFE

*DURKHEIM 1893

AUTHENTIAUTHENTICC