trends unlocked for smark
TRANSCRIPT
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TRENDS, UNLOCKED
19.03.2015
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Inovatie
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Promotia = inovatie cu risc minim
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Trends
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Experimentalism
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1. NEVOIA DIN SPATELE TRENDULUI - evolutie personala - creativitate - recunoastere - emotie si aventura
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1. NEVOIA DIN SPATELE TRENDULUI - evolutie personala - creativitate - recunoastere - emotie si aventura
2. DE CE A APARUT TRENDUL - (1) accesul la informatie globala, la alte moduri de a trai viata mai putin liniar - (2) schimbarea de generatii - (3) instabilitatea si volatilitatea aduse de criza
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1. NEVOIA DIN SPATELE TRENDULUI - evolutie personala - creativitate - recunoastere - emotie si aventura
3. MANIFESTARI - calatorii - maratoane - mancare exotica - evenimente, festivaluri - ateliere, lb straine - cursuri post-office hours - activitati culturale alternative
2. DE CE A APARUT TRENDUL - (1) accesul la informatie globala, la alte moduri de a trai viata mai putin liniar - (2) schimbarea de generatii - (3) instabilitatea si volatilitatea aduse de criza
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1. NEVOIA DIN SPATELE TRENDULUI - evolutie personala - creativitate - recunoastere - emotie si aventura
3. MANIFESTARI - calatorii - maratoane - mancare exotica - evenimente, festivaluri - ateliere, lb straine - cursuri post-office hours - activitati culturale alternative
4. ASTEPTARI NOI - experiente speciale - social currency - participare - evolutie skills - evolutie conversatie - inspiratie - descoperire - content senzational pentru inspiratie si share - a fi “in the know” - oameni noi
2. DE CE A APARUT TRENDUL - (1) accesul la informatie globala, la alte moduri de a trai viata mai putin liniar - (2) schimbarea de generatii - (3) instabilitatea si volatilitatea aduse de criza
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1. NEVOIA DIN SPATELE TRENDULUI - evolutie personala - creativitate - recunoastere - emotie si aventura
3. MANIFESTARI - calatorii - maratoane - mancare exotica - evenimente, festivaluri - ateliere, lb straine - cursuri post-office hours - activitati culturale alternative
5. INSPIRATIE - Running Cities - Castlebreak - Nescafe VremLaFilm - Burn - The Oven - Kinder Bueno Promo Tentatii
2. DE CE A APARUT TRENDUL - (1) accesul la informatie globala, la alte moduri de a trai viata mai putin liniar - (2) schimbarea de generatii - (3) instabilitatea si volatilitatea aduse de criza
4. ASTEPTARI NOI - experiente speciale - social currency - participare - evolutie skills - evolutie conversatie - inspiratie - descoperire - content senzational pentru inspiratie si share - a fi “in the know” - oameni noi
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1. NEVOIA DIN SPATELE TRENDULUI - evolutie personala - creativitate - recunoastere - emotie si aventura
3. MANIFESTARI - calatorii - maratoane - mancare exotica - evenimente, festivaluri - ateliere, lb straine - cursuri post-office hours - activitati culturale alternative
5. INSPIRATIE - Running Cities - Castlebreak - Nescafe VremLaFilm - Burn - The Oven - Kinder Bueno Promo Tentatii
6. BRANDUL Rolul categoriei Telecom: conecteaza oamenii Misiunea brandului Inspira romanii sa evolueze. Promotori Romani care vor sa evolueze in tara, dar intr-un mediu nou, care incurajeaza valoarea personala. Vor sa participe la schimbare.
2. DE CE A APARUT TRENDUL - (1) accesul la informatie globala, la alte moduri de a trai viata mai putin liniar - (2) schimbarea de generatii - (3) instabilitatea si volatilitatea aduse de criza
4. ASTEPTARI NOI - experiente speciale - social currency - participare - evolutie skills - evolutie conversatie - inspiratie - descoperire - content senzational pentru inspiratie si share - a fi “in the know” - oameni noi
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1. NEVOIA DIN SPATELE TRENDULUI - evolutie personala - creativitate - recunoastere - emotie si aventura
3. MANIFESTARI - calatorii - maratoane - mancare exotica - evenimente, festivaluri - ateliere, lb straine - cursuri post-office hours - activitati culturale alternative
5. INSPIRATIE - Running Cities - Castlebreak - Nescafe VremLaFilm - Burn - The Oven - Kinder Bueno Promo Tentatii
INOVATIA - conecteaza Exploratori cu Exploratori celebri - ofera content captivant pentru inspiratie si share - ofera noutati captivante din toate domeniile - activeaza comunitatile de exploratori cu interese diverse - app pentru dezvoltare personala (vocabular, aptitudini)
2. DE CE A APARUT TRENDUL - (1) accesul la informatie globala, la alte moduri de a trai viata mai putin liniar - (2) schimbarea de generatii - (3) instabilitatea si volatilitatea aduse de criza
4. ASTEPTARI NOI - experiente speciale - social currency - participare - evolutie skills - evolutie conversatie - inspiratie - descoperire - content senzational pentru inspiratie si share - a fi “in the know” - oameni noi
6. BRANDUL Rolul categoriei Telecom: conecteaza oamenii Misiunea brandului Inspira romanii sa evolueze. Promotori Romani care vor sa evolueze in tara, dar intr-un mediu nou, care incurajeaza valoarea personala. Vor sa participe la schimbare.
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De la Telecom la Bere
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1. NEVOIA DIN SPATELE TRENDULUI - evolutie personala - creativitate - recunoastere - emotie si aventura
3. MANIFESTARI - calatorii - maratoane - mancare exotica - evenimente, festivaluri - ateliere, lb straine - cursuri post-office hours - activitati culturale alternative
5. INSPIRATIE - Running Cities - Castlebreak - Nescafe VremLaFilm - Escape Room - Burn - The Oven - Kinder Bueno Promo Tentatii
6. BRANDUL Rolul categoriei Bere: destinde interactiunea dintre oameni Misiunea brandului/Valori/Personalitate Creeaza cele mai tari momente petrecute cu prietenii Promotori Tineri care traiesc totul intre prieteni.
2. DE CE A APARUT TRENDUL - (1) accesul la informatie globala, la alte moduri de a trai viata mai putin liniar - (2) schimbarea de generatii - (3) instabilitatea si volatilitatea aduse de criza
4. ASTEPTARI NOI - experiente speciale - social currency - participare - evolutie skills - evolutie conversatie - inspiratie - descoperire - content senzational pentru inspiratie si share - a fi “in the know” - oameni noi
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1. NEVOIA DIN SPATELE TRENDULUI - evolutie personala - creativitate - recunoastere - emotie si aventura
3. MANIFESTARI - calatorii - maratoane - mancare exotica - evenimente, festivaluri - ateliere, lb straine - cursuri post-office hours - activitati culturale alternative
5. INSPIRATIE - Running Cities - Castlebreak - Nescafe VremLaFilm - Burn - The Oven - Kinder Bueno Promo Tentatii
INOVATIA - ofera experiente captivante cu prietenii (Room escape, filme, festivaluri, excursii tematice sau de learning) - activeaza un grup de prieteni pentru un castig comun (ex. dancing for smth app) - adu ce are mai bun fiecare pentru a “onora” grupul: party public cu playlist mix de prieteni/ maraton de filme mixat de prieteni)
6. BRANDUL Rolul categoriei Bere: destinde interactiunea dintre oameni Misiunea brandului/Valori/Personalitate Creeaza cele mai tari momente petrecute cu prietenii Promotori Tineri care traiesc totul intre prieteni.
2. DE CE A APARUT TRENDUL - (1) accesul la informatie globala, la alte moduri de a trai viata mai putin liniar - (2) schimbarea de generatii - (3) instabilitatea si volatilitatea aduse de criza
4. ASTEPTARI NOI - experiente speciale - social currency - participare - evolutie skills - evolutie conversatie - inspiratie - descoperire - content senzational pentru inspiratie si share - a fi “in the know” - oameni noi
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Resurse: Unlock Trend Monitoring Survey 2012, 2014 unlockers.ro trendwatching.com
Happy trends unlocking!