trends til din digitale strategi
DESCRIPTION
Præsentation af de 4 største digitale trends i 2013 af Kristian D. Friis. Forretningskonsulent hos Pentia og medlem af det digitale panel hos Institut for Fremtidsforskning. Fra Morgenmøde d. 20. marts hos Pentia.TRANSCRIPT
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TRENDS
TIL DIN STRATEGI
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4 DIGITALE TRENDS
1. SoLoMo2. Alle forretninger bliver teknologiske3. In-line shopping4. Personalisering af indhold bliver standard
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relevans
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mobilitet
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OMSTILLINGSPARATHED
• Den gennemsnitslige levetid på S&P 500-indekset faldet med mere end 50 år.
• 15 års levetid i dag. • I 2020 vil ¾ af virksomhederne være nogle
vi endnu ikke har hørt om
Richard Foster, Yale University
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”Det er ikke de stærkeste som overlever, heller ikke den mest intelligente, men den der bedst tilpasser sig.”
Darwin
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”Fremtiden er ikke omkring mobilen, men omkring
mobilitet” David Armano
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”I 2013 vil mobiltelefonen overgå PC’en som den mest benyttede middel til Internet adgang på verdensplan”
Gartner
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2013 HANDLER IKKE OM ECOMMERCE MEN OM
MOBILE COMMERCE
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TREND 1
SoLoMo
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GOOGLE BENYTTER DET ALLEREDE
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GOOGLE GLASSES
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GØR JERES INDHOLD
LOKALT
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ALLE FORRETNINGER
BLIVER TEKNOLOGISKE
TREND 2
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INDSÆT CASE..
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IDENTIFICER DE ELEMENTER
HVOR JERES FORRETNING
KAN FORBINDE DEN DIGITALE OG FYSISKE VERDEN
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IN-LINE SHOPPING
TREND 3
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CRM
Website
Fysisk butik
Social
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BEGREBET ONLINE/OFFLINE FORSVINDER
• Ingen device-begrænsning• Interaktionen genoptages• Købshistorik offline benyttes online
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SKAB EN DATASTRATEGI
FOR HVILKE DATA I VIL BENYTTE PÅ TVÆRS
AF JERES SYSTEMER
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PERSONALISERING AF INDHOLD BLIVER
STANDARD
TREND 4
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Hvorfor er indhold så vigtigt?
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DEFINER EN KLAR INDHOLDSSTRATEGI
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SPØRGSMÅL?