WORKING GENERATIONS

IF SOCIAL CHANNELS WERE COUNTRIES 4

1.6B FACEBOOK1.4B CHINA1.3B INDIA1.0B WHATSAPP0.4B INSTAGRAM0.3B USA0.3B TWITTER

1.4B CHINA

0.3B TWITTER0.3B USA

1.3B INDIA1.0B WHATSAPP0.4B INSTAGRAM

1.6B FACEBOOK

MODERN CONSUMPTION

THE AVERAGE PERSON HAS AN 8 SECOND ATTENTION SPAN 2

>50% OF THE WORLD’S POPULATION IS <30 1

A “SMARTER” WORLD

SOCIAL IS GLOBAL

DISRUPTION

16 YRS TO 1B SMARTPHONES, 3 MORE TO 2B 3

TRENDS SHAPING OUR MODERN #CRECOSYSTEM

SINCE 2002, HALF OF THE FORTUNE 500 HAS VANISHED 5

SPOILS OF RICHES

OLD SCHOOL

NETFLIX’S INSPIRATION CAME FROM A $40 LATE FEE 6

CABLE MONOPOLIESGEO RESTRICTIONSHIDDEN FEESLIMITED PROGRAMMINGPOOR CUSTOMER SERVICE

DATA MONOPOLIESMARKET-LEVEL SEARCHRISING COSTSDESKTOP VS. APPCUSTOMER SERVICE??

OPEN MARKETPLACES AREN’T JUST FOR B2C

TRANSFORMATION

1 MOBILE2 SOCIAL3 MEASURABLE

RETAIL | TRAVEL | HEALTHCARE | RESIDENTIAL RE

*of total respondents

DIGITAL LAGGARDSDo not have a digital plan; limited initiatives and investments in place

DIGITAL FOLLOWERSVery few digital investments: tentatively planning for the future

DIGITAL EVALUATORSGradually embracing digital transformation and planning for the future

DIGITAL ADOPTERSHave a mature digital plan, investments and innovations in place

DIGITAL LEADERSDigital transformation is ingrained in the DNA of the business

15%*

32%* 34%*

14%*

5%*

1 2 2 33

LEADER OR LAGGARD? 7

HAS GOOGLE CRAWLED YOUR SITE LATELY?

MODERNIZATION OF CRE

78% OF TENANTS & INVESTORS SEARCH FOR COMMERCIAL REAL ESTATE ONLINE 8

IN 2015, FACEBOOK OVERTOOK GOOGLE FOR SHARE OF TOTAL WEB TRAFFIC. 9

“IF YOU CAN’T MEASURE IT, YOU CAN’T IMPROVE IT” 10

A NEW REALITY

“The first delivery of information about us, about the market, about the client’s needs - is going to be mobile. To ask them to take another step is like putting a speed limit on the autobahn.”MIKE KENNEDY, Principal

Your PARTNER, not your competitor, as we install the

MODERN CRE MARKETPLACE.

Launch@RealMassive.com

1 "Over 50% of the World’s Population is Under 30 – Social Media on the Rise” Erik Qualman, Socialnomics, April 2010, http://socialnom-ics.net/2010/04/13/over-50-of-the-worlds-popu-lation-is-under-30-social-media-on-the-rise/

"Activate Tech and Media Outlook 2017” Activate, October 2016, http://www.slideshare.net/ActivateInc/think-again-tech-me-dia-outlook-2017-67604099

“The Idea For Net�ix Came From $40 In Late Fees On An ‘Apollo 13’ Rental” Rob Toledo, October 2015, http://exstream-ist.com/the-idea-for-net-�ix-came-from-40-in-late-fees-on-an-apollo-13-rental/

"Commercial Real Estate Consumer Online Behavior and Trends” Loopnet and Google, 2014, http://www.loopnet.com/commer-cial-real-estate-consumer-online-behavior-and-trends.pdf

"The Two Most Important Quotes In Business” Dave Lavinsky, Growthink, June 2013, http://www.growthink.com/con-tent/two-most-important-quotes-business

"National Center for Biotechnology Information, U.S. National Library of Medicine, The Associated Press” Statistic Brain, July 2016, http://www.statis-ticbrain.com/attention-span-statistics/

2

“One Billion Smartphones Sold In 16 Years, One Billion More Expected In Next Three Years” James Johnson, Inquisitr, http://www.inquisi-tr.com/366233/one-billion-smart-phones-sold-in-16-years-one-billion-more-expected-in-next-three-years/amp

3

"If #social #networks were #countries, which would they be? #socialmedia #Facebook #CEO #Whatsapp #Instagram #Twitter #Google+ #Linkedin #Snapchat” Darshan Sheth, LinkedIn, https://www.linkedin.com/pulse/so-cial-networks-were-countries-which-would-facebook-ceo-darshan-sheth

4

"Ray Wang: Cloud Is The 'Foundation For Digital Transformation’” Carol Hildebrand, December 2014, http://www.forbes.com/sites/ora-cle/2014/12/19/ray-wang-cloud-is-the-foundation-for-digital-transformation/#7002805117e1

5

"Digital Business: A Global Picture” Dell Technologies and Vanson Bourne, 2016, https://www.delltechnologies.com/content/dam/delltechnolo-gies/assets/promotions/resources/Infographic_Digital_Transformation_Index.pdf

6

7

8

9

10

FOOTNOTES

WORKING TOGETHER AS PARTNERS

MODERNIZATION

“The first delivery of information about us, about the market, about the client’s needs - is going to be mobile. To ask them to take another step is like putting a speed limit on the autobahn.”

MODERNIZATION

DATA IS MOBILE1

DATA IS SOCIAL2

DATA IS MEASURABLE3

COMMERCIAL REAL ESTATE’S CONNECTED DIGITAL MARKETPLACE